Strategy and Transformation

In the last decade, “delighting the customer” has been quite popular in digital marketing. Clients have focused on user experience both online and offline. A delighted customer becomes loyal with brand affinity and drives long-term growth through positive word-of-mouth. At Perficient, we manage two levels of delight: our clients and their customers. By delighting their […]

A mid-sized bank I was consulting with for their data warehouse modernization project finally realized that data isn’t just some necessary but boring stuff the IT department hoards in their digital cave. It’s the new gold, the ticking time bomb of risk, and the bane of every regulatory report that’s ever come back with more […]

Applying FinOps concepts to your cloud consumption is not new. It’s often treated as an IT hygiene task: necessary but not strategic. And while cost optimization and waste reduction are worthy efforts, it’s all too common to see these activities fall victim to higher daily priorities. When they are in focus, it’s often attempted by […]

In the latest episode of the “What If? So What?” podcast, Jim Hertzfeld speaks with Andi Orzehoski, director of brand content and digital communications at LyondellBasell. Andi shares her expertise on sustainability, digital transformation, and the critical role of change management in driving business success. The concept of a circular economy is one of the […]

The financial services sector is experiencing transformative changes driven by technological advancements and innovative trends. We are witnessing the integration of AI, the rise of hyper-personalization, and the adoption of advanced digital platforms, all of which are revolutionizing operations and client interactions. Additionally, the emergence of embedded finance and an increased focus on regulatory compliance […]

The global business landscape is complex, and responsible design has emerged as a critical imperative for organizations across sectors. It represents a fundamental shift from viewing design merely as a creative output to recognizing it as an ethical responsibility embedded within institutional structures and processes True transformation toward responsible design practices cannot be achieved through […]

In the latest episode of the “What If? So What?” podcast, Jim Hertzfeld had the pleasure of speaking with Efi Pylarinou, a renowned FinTech expert, speaker, and author of “The Fast Future Blur.” Efi shares her journey from Wall Street to becoming a leading voice in financial technology and innovation. The conversation covers a wide […]

As I gear up for my presentation at the Adobe Summit this March, I’ve been reflecting on the transformative potential of a well-executed content supply chain—and the hurdles large organizations face in making it a reality. And since it is Summit, I will obviously be referencing tools like Adobe GenStudio, Adobe Workfront, AEM Sites, and […]

It’s typical to aim for 15-minute Standups, but how many times have your standups gotten side-tracked and suddenly more than a half-hour has gone by? These occurrences are not exactly my cup of tea… Of course, sometimes topics need to be discussed, and planning a follow-up meeting will only slow down or delay resolution. It’s […]

A friend recently shared a research paper from Oxford Academic about Large Language Models (LLMs) and their human-like biases. I found it fascinating. The article explains how some groups use LLMs to simulate human participants. Since these models are trained on human-generated data, they can emulate human responses across diverse psychological and behavioral experiments. It […]

As we progress through 2025, the banking industry is set for substantial transformation driven by several key trends. Digital transformation will remain a powerful force, with advancements in AI and machine learning enabling unparalleled operational efficiencies and hyper-personalized customer experiences. Banks will look to transform the way they do business by moving beyond their walls […]

Choosing the right framework for your first cross-platform app can be challenging, especially with so many great options available. To help you decide, let’s compare Kotlin Multiplatform (KMP), React Native, and Flutter by building a simple “Hello World” app with each framework. We’ll also evaluate them across key aspects like setup, UI development, code sharing, […]