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Strategy and Transformation

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Think Big, Start Epic: Harnessing Agile Epics for Project Success

Let’s be honest – projects can get messy fast. It’s all too easy to get tangled up in the details and lose sight of the bigger picture. That’s where Agile epics step in, helping you think big while staying grounded in the steps that lead to success. Epics act as the link between your grand […]

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Dependencies & Creep : Project Estimating (Part 2)

Continuing our dive into project estimating, let’s talk about two more problem areas: dependencies and project creep. These two can turn your pristine project plan into a tangled mess. No matter the size or scope of your project – whether you have just a few dependencies or tight integration with multiple systems – you’ll be […]

Optimizely One Perficient

Streamlining Marketing Success: The Benefits for Optimizely One with Perficient

As an Optimizely expert, I eagerly anticipate this time of year due to the exciting Optimizely events happening worldwide. These include Opticon, the main conference for customers, the Optimizely OMVP Summit, a developer meetup, and the Optimizely Hackathon. During these events, we learn about new product releases and discover innovative ways to drive success for […]

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A Comprehensive Guide to SEO

What is SEO?  SEO (Search Engine Optimization) refers to the practice of optimizing websites and content to rank higher in search engine results pages It involves improving on-page and off-page factors to drive organic traffic to your website Why is SEO Important? Increases visibility: Higher rankings lead to increased visibility, helping your target audience find […]

What If? So What? What if You Had 10 Seconds to Figure Out Your Customer Journey? Todd Unger, Chief Experience Officer, AMA. White text on red background and headshot image of Todd Unger.

What if You Had 10 Seconds to Figure Out Your Customer Journey? An Interview with AMA’s Todd Unger

In this episode of the What If, So What podcast, Jim Hertzfeld speaks with Todd Unger, Chief Experience Officer of the American Medical Association and author of “The 10-Second Customer Journey.” The conversation uncovered valuable insights on customer experience (CX) and its impact on business growth. Unger emphasized the importance of adapting to the rapid […]

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Agentforce at Dreamforce 2024: Perficient Explores Salesforce’s Agentic AI Platform

For more than a decade, Salesforce CEO Marc Benioff has championed the concept of shoshin—a “beginner’s mind” that allows for continuous innovation and reinvention. As the company now embarks on its “hard pivot” to Agentforce, this philosophy takes on new relevance.   Agentforce isn’t just an extension of Salesforce’s AI capabilities—it’s a reimagining of what AI […]

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Content Hub: Data Model Simplified

Sitecore Content Hub is a world-class platform for centralizing and managing content across various channels. It helps businesses organize and streamline often chaotic, messy content operations. It does this by providing an architecture or schema for content and its interconnections. A schema defines how different types of assets are structured, organized, related to each other. […]

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Production Deployment and its Basics: Known to Many, Followed by Few

Did you ever feel tense while taking your exams? Or you must have watched the Olympics or other sports events like cricket, football, etc. When you focus on national players during significant events, you can observe stress and anxiety in performing at that level. Similar is the situation of an IT professional during a production […]

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4 Guidelines That Helped Me Consult as a Product Owner

The Challenge Knowledge about a product navigates product owners through a maze of complex decisions they need to make regularly.  Awareness of the business needs behind a product, the users who will benefit from it, and the functionalities it puts on the table, helps product owners maximize delivered value and successfully collaborate with stakeholders. Such […]

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Sandbagging & Lowballing : Project Estimating (Part 1)

Estimating is a precarious business – part science, a lot of guesswork, and a bit of psychic magic! The goal is to forecast the effort, time, and cost of a project with enough accuracy to avoid disaster. Project managers use some go-to methods to estimate projects. Some approaches are scientific while others are based on […]

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Risk Management Data Strategy – Insights from an Inquisitive Overseer

We are witnessing a sea-change in the way data is managed by banks and financial institutions all over the world. Data being commoditized and, in some cases, even monetized by banks is the order of the day. Though this seems to be at a stage where some more push is required in terms of adoption […]

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Environmental, Social and Governance (ESG) and Climate Risk Investing – You must be kidding me?!

“As if there weren’t enough jargons and complex terms to remember for an investor, you are telling me I need to now know about ESG and Climate Risk – You must be kidding me!!” – These are the exact words (with a couple of expletives, that I cannot quote here) – a senior fund administrator […]

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