Marketers today have more customer engagement data than ever to leverage for analysis and decision-making. They are increasingly able to show the C-Suite a holistic view of the engagement journey, from prospect to customer. However, there are still significant hurdles blocking many marketing teams from reporting on the whole picture. Recently we surveyed SaaS marketing […]
Strategy and Transformation
Perficient Elevates Twilio to Strategic Partner Status
Perficient is excited to announce that Twilio has been designated a Strategic Partner. This designation comes as our partnership with Twilio continues to strengthen and build momentum. Case in point, following Twilio’s general availability release of Flex in October 2018, excitement for their fully programmable cloud contact center platform has rapidly increased. It’s little wonder, as […]
Perficient Elevates Chef to Strategic Partner Status
Perficient is excited to announce that Chef is moving to a Strategic Partnership. They will join other distinguished partners on this list, including Google and AWS. These companies represent continually high levels of success and achievement at Perficient. Chef is a leader in secure, continuous automation open source and commercial software. Their elevation to Strategic […]
The Business Case for Telematics
1. Do you manage a small or large fleet of vehicles that are critical to your business operation? 2. Do you have the necessary data to manage your fleets utilization, preventative maintenance, driver behaviors and route optimization? If you answered YES to question 1 and NO to question 2 you should consider a implementing a […]
Perficient Elevates Pivotal to Enterprise Partner Status
Over the years, the relationship between Pivotal and Perficient has grown significantly. Throughout this partnership, Pivotal has enabled Perficient to grow our business and better serve our clients’ unique needs. That is why we’re pleased to announce Perficient has elevated Pivotal to an “Enterprise” partner, a designation that represents our largest and strongest partnerships. As an Advanced […]
IBM Commerce and HCL: A Q&A with Our Chief Strategist
The digital commerce industry has been abuzz since last month’s announcement that HCL Technologies will acquire several technologies from IBM, including the entire Commerce portfolio IBM developed over the last two decades. We asked our Commerce Chief Strategist, Mike Rabbior, to share his insights on what this news means for the commerce technology industry, our […]
Meet Our Digital Marketing & MicroStrategy Experts at NRF 2019
If you’re attending NRF 2019, be sure to stop by the MicroStrategy booth (#1955) to meet with Perficient experts Jim Butz, MicroStrategy Practice General Manager, and Kevin Bauer, Digital Marketing Practice Director, as they showcase demos and retail expertise. The demos will highlight augmented analytics, chatbots, voice, natural language technology, digital intelligence, digital marketing analytics, […]
Meet our Augmented Analytics and Marketing Data Experts at NRF 2019
Come meet our experts Jim Butz, MicroStrategy Practice General Manager, and Kevin Bauer, Digital Marketing Practice Director, as they showcase demos and retail expertise at NRF 2019 next week. Demos will be held at the MicroStrategy booth (#1955) and will highlight augmented analytics, chatbots, voice, natural language technology, digital intelligence, digital marketing analytics, and data-driven omnichannel experience. […]
Top Technology Trends for Smarter, Strategic Customer Care
Whether its online, in-store, or multichannel, customer experience (CX) is a key differentiator for businesses. Extending beyond the front-end purchase experience, CX encompasses the total journey of a customer’s interactions with your brand. Customer care, how well customers are taken care of while they interact with your brand, is a giant piece of the customer […]
Looking at 2019 Software Trends with Pivotal
2019 is here, and with a new year comes new trends and technologies. In the digital age, the amount of information available is endless, and learning about what’s to come can be overwhelming. Over at our partner, Pivotal, they are bringing together experts, customers, and leading technologists to forecast transformative trends for 2019. Be sure […]
Build an Influencer Spectrum for Successful Organizational Change
What are the first thoughts that come to your mind when you hear the title of “influencer”? For people active on social media, an influencer is someone who has established credibility, a large audience, and the ability to influence others by virtue of their trustworthiness and authenticity (1). The influencer phenomenon has become so big […]
Importance of Testing – Part 2: Requirements for Marketers
Including marketers early in the website development process can pay big dividends when it comes to testing and implementation.