Google is rewarding sites that have both depth and breadth of content, but how do you know if your site measures up? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore Google’s interest in content and why a […]
Digital Marketing
Design Thinking: How to Ideate (Part 5)
This is part 5 of a series exploring a case for design thinking in strategy development. (If you are just joining us now, I encourage you to start at the beginning and read part 1 here.) “What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world.” – […]
Why Your SEO Should Include a User Needs Analysis – Here’s Why #208
In 2018 Google seemed to be rewarding sites with depth and breadth of content more than ever. Does your site measure up? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why a user needs analysis can reveal content gaps that are hurting your SEO and show you how […]
New Adobe Sensei Technologies in Marketing
Anthony Ching from Adobe presented a session titled New Adobe Sensei Technologies to Power Your Marketing Lifecycle during Adobe Summit. Only about half of the audience claimed to use Artificial Intelligence/Machine Learning in their marketing lifecycle. What inhibits others from using AI/ML? Some people don’t have data scientists, while others didn’t think the technology was […]
SEO is Dead, Long Live SEO: Understanding the Hows and Whys of Google’s Visual Evolution
In its 20 years as a company, Google has revolutionized the way we find information. The search engine giant is in the midst of rolling out even more changes – it’s moving from answers to journeys, shifting away from queries, and, now, the shift to visual searching. Strings to Things to Concepts One easy way […]
Reimagining the Future of Customer Experiences
Brenda Bown, Microsoft’s GM for Business Applications and Power Platform, talked during Adobe Summit about Adobe and Microsoft’s partnership. She walked through how Microsoft Azure helps deliver unique and immersive customer experiences. Adobe and Microsoft announced a partnership a couple of years ago to integrate Adobe and Microsoft products on Azure. Microsoft’s Business Applications include […]
Deliver 360 Marketing with Adobe Experience Cloud
Adam Houston, VP of Multichannel Marketing for Takeda Pharmaceuticals, spoke today at Adobe Summit on how he is delivering on 360 marketing by optimizing the traditional path to market with a three-year roadmap. The roadmap delivers 360-degree customer views, a unified technology ecosystem, and a cost-efficient, scalable operating model. The pharma space is complicated with […]
Sharpen Your Keyword Research with RCQA. Here’s Why.
Do you ever wonder what Google really thinks of your site? A ranking content quality analysis (RCQA) is a great tool you can use to prioritize your future SEO campaign efforts. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where […]
Why Fewer than 50% of B2B Sellers Have Mobile Optimized Sites
B2BecNews recently published survey results indicating that most manufacturers and distributors are behind in developing a mobile strategy. In fact, less than 50% of manufacturers currently have a mobile-optimized website. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in on why this […]
Why Ranking Content Quality Analysis (RCQA) Sharpens Your Keyword Research – Here’s Why #207
Which keywords should get first priority in your SEO campaigns? Which will bring the quickest wins (and which will be the biggest challenges)? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains how a Ranking Content Quality Analysis can help you answer those questions and shows you how to […]
Analyze Your Images with AI at #AdobeSummit and Beyond
Image recognition is an increasingly popular topic. Not exactly surprising, since artificial intelligence (AI) can improve the efficiency and accuracy of your digital asset management. There are a number of AI vendors to choose from. How do they stack up when it comes to identifying the information in your images? Our image AI comparison tool […]
How Adobe Experience Cloud Impacts Customer Experience: Pt 2
In How Adobe Experience Cloud Impacts Customer Experience, Part 1 of our review of Adobe Experience Cloud, we highlighted all the capabilities available in the Adobe Experience Cloud. In part 2, we break down the cloud platform to the individual Adobe products. As we said in part 1, you can buy the entire Experience Cloud for […]