Google just announced two major additions to AMP that will help developers’ jobs become easier in improving the mobile experience for site visitors. In this episode of the popular Here’s Why digital marketing video series, Eric shares some of AMP’s new features and why you should learn about them. Don’t miss a single episode […]
Digital Marketing
3 Ways Technology Companies Use Marketo Engage for Marketing-to-Sales Alignment
Marketing-to-sales alignment is critical for companies looking to increase revenue and shorten buying cycles. Bringing people, processes, and technology together is a large piece of the alignment puzzle. Today I’m going to talk about the technology piece, specifically marketing automation, and how technology companies are using Marketo Engage to help with team alignment. Technology companies […]
Why Search Marketers Need to Have Empathy for the Customers – Here’s Why #226
Customers come into our door with expectations. Do you have everything to meet those expectations? In this episode of the award-winning Here’s Why digital marketing video series, Jim Hertzfeld, Perficient’s Principal for Digital Strategy and Innovation, joins Eric Enge and explains why search marketers need to have empathy for customers and how it impacts their business. […]
FAQ Schema Markup – Results May Vary
At the May 2019 Google I/O event, Google Search and Google Assistant officially announced support and a new Google Search Console enhancement report for FAQ structured data. The FAQ schema.org markup is meant for Frequently Asked Question pages that contain all questions and answers on a single page. Adding it can create a FAQ rich […]
3 ABM Takeaways from 2019 Marketing Nation Live
As a marketer, I use account-based marketing (ABM) strategies to drive growth for our team at Perficient Digital. A few weeks ago I caught a great session on ABM at Marketo’s online summit, Marketing Nation Live, presented by Brian Glover, Head of Product Marketing, Marketo Engage Adobe. Glover outlined the current state of ABM and […]
Marketing Leaders Get More ROI With Marketing Automation IQ for Marketo Engage
In a recent survey, 92% of marketing leaders stated that proving the impact of marketing campaigns is a growing priority. Marketers have the marketing automation tools needed and are now looking to get more ROI from the technology to reduce inefficiencies and prove marketing impact. Marketing Automation IQ for Marketo Engage Jump-Start Perficient Digital helps […]
Why You Need a Content Mindset – Here’s Why #225
As marketers, we are supposed to have certain qualities in order to be successful in our careers. What about mindset? In this episode of the award-winning Here’s Why digital marketing video series, we welcome Mark Traphagen back for the episode as he explains why marketers need a content mindset. Don’t miss a single episode of Here’s […]
An Introduction to Voice Application Analytics
Can you hear it? Voice is coming. With Google and Amazon both pushing smart home, voice-integrated devices, the growing usage of the Google Assistant and Siri apps, and Facebook developing their own Digital Personal Assistant, it’s hard to see a future where voice isn’t a key tool for user traffic. No integrated analytics tool allows you […]
Alex Harris Checks in with Nasdaq at Opticon19
Director of Conversion Optimization Alex Harris stopped by Opticon19 last week to meet with other conversion rate optimization (CRO) experts in the industry and learn about the latest Optimizely releases. While there, he sat down with Nasdaq’s Laura Moreno for a quick chat about the event, what we do here at Perficient Digital, and the […]
3 Ways Marketo Engage Helps Healthcare Providers Listen Closely to Patient Interests and Needs
Marketing automation platforms (MAP) like Marketo Engage help healthcare providers to listen closely to patient interests and needs. Here are three quick ways a MAP like Marketo Engage helps providers get closer to patients: Marketo Engage Enables Healthcare Providers to Analyze Patient Engagement Across Content Types This helps providers understand how patients prefer to consume […]
Understanding Channels in Marketo Engage
Proving success with Marketo requires best practice knowledge and expertise for marketing automation teams. This ongoing Marketo Essentials series shares tips and expertise you can put to use in Marketo to do more and perform better. Understanding Channels in Marketo Engage What is a channel? A channel is a type of marketing activity that delivers […]
Why User Journeys Are Part of SEO – Here’s Why #224
User experience is becoming a part of SEO, but why does Google want to use it as a signal in their algorithm? In this episode of the award-winning Here’s Why digital marketing video series, Brian Weiss explains how Google is using user experience to rank pages. Don’t miss a single episode of Here’s Why. Click the subscribe […]