Digital Marketing

this post is a continuation of our discussion about search connector use cases. Click here to read the first half of this topic. Customer Service Search has changed the way customer service is offered and provided. Smarter algorithms and better machine learning models can help deflect cases, but sometimes a call is necessary. Search can […]

In a recent blog I wrote called “Your Ecommerce Customers Are About to Change,” I discussed the unique opportunity businesses have been presented with due to COVID-19. Specifically, looking at how their customers, among many other things, will change forever in this new normal that we are starting to see each day. I wanted to […]

We continue to emphasize that connectors need to be as variable as search use cases, that the biggest benefit to handshake is its flexibility. But what are those use cases? And how does Handshake achieve those goals more quickly and completely? In this series of posts, we’ll describe the most common search use cases we’ve […]

Google I/O has claimed that in the U.S. on mobile apps and Android, one in five queries, or 20% of our queries, are voice queries. Amazon has sold over 100 million devices with Alexa built-in. Is voice search really dominating the search industry? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge […]

Email is at the heart of Marketo. Marketing automation loses much of its appeal if there’s no means to communicate those marketing messages. In Marketo, behind every good email marketing communication is a strong email template. You may think that you need to spend days developing email templates in HTML for each email communication, but […]

Before AEM 6.5, we really only had one UI to manage user permissions.  That’s not to say we couldn’t go to the JCR directly and set ACLs, but the user admin screen was just simpler. For instance, take this example from the classic user admin console. Typically, this meant that we would check the root […]

When it comes to establishing a successful marketing automation strategy, you have to know how to gain the most from the records you already have. Your lead data has the power to drive campaign initiatives, budgeting and resource allocation, personalization efforts, message relevancy and can directly impact retention and growth. The Challenge In the most […]

As a marketer, you’re used to things moving quickly. But, with the entire world undergoing unprecedented change, it can be overwhelming for you, your business, and your customers. So, how do you identify what your customers need and how you can help? Now more than ever, audience intelligence is the key. Audience intelligence is about […]

If you’re part of a hospital that halted elective procedures with the COVID-19 crisis onset, there’s a good chance your system is considering cutting its marketing budget. That’s the wrong decision. Right now is the time for organizations to be in the market communicating with their consumers, not retreating. The need for healthcare didn’t stop […]

There has been a lot of talk about what the ‘new normal’ will look like in a post-Covid world. Some are saying we may always have to wear masks on planes, while others are saying sports and concert venues will look drastically different. The future is often hard to predict, but I believe there is […]

For over 30 years, Blue Yonder, formerly JDA, has been the leading provider of end-to-end, integrated retail and supply chain planning and execution solutions. With more than 3,000 global clients, its solutions deliver immediacy, personalization and convenience ensuring their customers reap all the benefits of a truly modernized fulfillment platform.   6 Weeks to Launch Blue […]

When it comes to your brands’ databases and handling deletions, we typically encounter fear of deleting. In our last virtual discussion, we reviewed the concept of deletions and how they lead to successfully creating an actionable and lean database. An actionable, lean database is where a majority of the database has recently engaged with you […]