Digital Marketing

At Perficient, we just published a second update of our study on video rankings in Google and YouTube. The main objective is to find out the difference between YouTube’s and Google’s algorithms for ranking videos. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals some of the study’s findings and explains […]

Recently, I published a blog post regarding AEM Customization: Show Unpublished Reference Alert for Content Path where I showed how to customize the Pathfield and Xffield resourceType. In doing this, I was able to showcase how to create a notification for the content author as to whether the selected content path is published or not. […]

I’m sure if you haven’t seen, you’ve at least heard of the infamous sales scene from the 1992 film Glengarry Glen Ross. But if you haven’t, in this particular scene the character played by Alec Baldwin rants for 7+ minutes on why the under-motivated real estate agents should “Always Be Closing.” The scene itself is […]

Starting a new language version in Sitecore doesn’t have to be painful. Sitecore Powershell Extensions can enable your team to copy and manipulate languages in bulk with ease. It’s a favorite of every content team I’ve had.

Healthcare marketers’ role has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. The COVID-19 pandemic and the significant, lasting shift to virtual care have brought a further change in a concise period of time. At Modern Healthcare‘s recent Strategic Marketing Conference, Paul Griffiths joined Todd […]

So you’ve purchased Marketo Engage to improve your marketing-to-sales relationship and are eager to start implementing the system, but your missing key data points, like email addresses. How do you solve for this missing data and still reap the benefits of your Marketo system? Often, you will need a custom data architecture or solution to […]

Welcome to my Mini-Series! In my Mini-Series, I take you from beginning to end in creating a simple workflow from scratch. Use this Mini-Series to help empower your business with workflow! Implementing Workflow in Sitecore: A Mini-Series Part 1 – Overview Implementing Workflow in Sitecore: A Mini-Series Part 2 – Workflow States Implementing Workflow in […]

The benefits of implementing workflow in Sitecore does not come without its cons. As with any business process, the more stop gates you add to getting your content live makes the work more cumbersome. In our Simple Workflow, you have to lock and edit to create a “Draft” item. After saving your changes, you then […]

To prevent performance issues for content authors in the Content Editor, Sitecore recommends keeping no more than 10 versions of items. In this blog post of my mini-series, I will go over how to perform an automated cleanup of old, outdated item versions while retaining them in the Archive for historical record. Old versions found […]

I grew up in the healthcare world watching my mother, a Black nurse for more than 50 years, as she worked in hospitals, nursing homes and other healthcare settings. Now, at 73, my mother works in an assisted living community close to patients at high risk for contracting COVID-19. Once a week, my mother undergoes […]

A great benefit of implementing workflow in Sitecore is the ability to have multiple versions of your content automatically. Content authors will not have to manually configure new versions on their own. Workflow will do this for us behind the scenes. With versioning enabled, we will be able to… Revert a page and its content […]

Given the unique challenges of healthcare, deciding what you do or do not need in your CRM can have profound ramifications on future capabilities.  My previous blog pointed out that the Legacy CRM systems that have been a mainstay in healthcare for decades are quite different from the Enterprise platforms that have become the norm.  Today, healthcare marketing […]