Digital Marketing

Customer data and customer data strategy present unique use cases to the business. Customer data can help organizations identify, track, optimize, and individualize the customer journey. In 2023, leveraging customer data via a robust strategy is table stakes. Armed with a robust customer data strategy and success metrics, organizations can respond more quickly to customer […]

What are Icons? Icons are graphical representations of different elements on a website. They make the webpages visually appealing and like any other image, have a stronger connection and retention to the end user’s memory than plain text. When used in moderation and the right way, they can be self-explanatory and reduce the need for […]

Welcome back to our series on Digital Accessibility Testing Fundamentals! In this third installment, we’ll discuss some of the user testing techniques and tools for digital accessibility. User Testing In our increasingly digital world, ensuring accessibility for all users is paramount. User testing has emerged as a powerful tool for gathering valuable feedback on digital products […]

A custom submit action for Sitecore forms that will save contact information to the list manager’s contact list. It will allow us to collect the contact details from the end user through a Sitecore form and save them to the contact list inside the list manager. The article contains a step-by-step guide for creating a […]

Welcome back to our series on Digital Accessibility Testing Fundamentals! In this second installment, we’ll discuss some of the automation testing techniques and tools for digital accessibility. Automation Testing Automation testing for digital accessibility refers to the use of automated tools and techniques to assess the accessibility of digital products such as websites, web applications, and […]

Digital Accessibility Testing Fundamentals Welcome back to our series on Digital Accessibility Testing Fundamentals! In this first installment, we’ll discuss some of the manual testing techniques for digital accessibility. Manual Testing Digital Accessibility manual testing techniques are crucial for ensuring that websites and applications are accessible to all users, including those with disabilities. While automated […]

“A journey of a thousand miles begins with a single step…” This is the first in a series of articles describing my experiences with migrating client sites from CMS 11 to CMS 12.  Many things have changed, added, and improved, but some things I encountered did not always have an easy answer. Optimizely has a […]

It seems like such a simple task: Write informative content about your healthcare organization that speaks to your users’ concerns and encourages them to convert. Easy, right? If you’re involved even tangentially with healthcare content development, I’m assuming the preceding paragraph led to sarcastic scoffs or eye-rolling from you. Writing high-quality healthcare content that converts […]

From the invention of the calculator to computers to the present AI era, we humans have come a long way. Aka AI. In the simplest words, Artificial Intelligence is a set of algorithms/logic mimicking the human thought process and behavior. It simplifies and speeds up our work. One such AI tool that is making headlines […]

Welcome back to our new series on Digital Accessibility Testing Fundamentals! In this series, we’ll be discussing the Digital Accessibility Testing Fundamentals. Digital accessibility testing evaluates digital products, such as websites, mobile applications, and software, to ensure that they can be accessed and used by people with disabilities. This includes individuals with visual, hearing, motor, […]

In today’s digital age, more and more people are relying on technology to access information and services. However, not all websites, apps, and digital content are designed with accessibility in mind. This can create barriers for individuals with disabilities, limiting their ability to fully participate in and benefit from the digital world. What is Digital […]

All of the buzz in the Sitecore community lately is around the composable DXP and headless offerings. Rightfully so – I believe that this plug-and-play model is much more customer-centric and easier to digest. And while there are many businesses who have already made the switch to composable, others are choosing to stay on the […]