Digital Marketing

In a rapidly evolving business landscape, industries across the board are constantly seeking innovative ways to stay competitive and relevant. The story of one equipment rental leader’s journey serves as a compelling example of how embracing technology and leveraging data can pave the way for transformative change. Leveraging Technology to Create Opportunity Our client in […]

Last week, Perficient attended the largest AI event in the world, Dreamforce, in San Francisco. During the three-day conference, 40,000 Salesforce partners, clients, and vendors got together to hear from Salesforce leadership, industry experts, clients, and a handful of celebrities, as well as get hands-on experience with the Salesforce platform.   Fueled by generative AI, IDC […]

Have you ever been to a dealer to buy a car? Deciding on which features, trims, engines, or colors are right for you can be overwhelming. And selecting a marketing automation platform isn’t that different as there are a lot of things to consider as well. For example, in a car you may want a […]

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou, poet and writer I use the above quote when teaching clients about the best practices of effective web writing for healthcare. It’s a good gut check for […]

I have been working at Perficient for almost 8 years.  I have always enjoyed writing blogs and sharing my knowledge with others.  This is my 100th blog post!  WOW!  I can’t believe I finally made it!  Come with me while I take a look back at 8 years worth of content. Series I write a […]

In the realm of assistive technologies, Brain-Computer Interfaces (BCIs) stand out as one of the most revolutionary innovations. BCIs bridge the gap between the human brain and external devices, offering new horizons of communication and control for individuals with severe disabilities. In this article, we’ll explore the groundbreaking world of BCIs and their transformative potential […]

In Part 1 of this series, my colleague Marlana Voerster wrote about the need for healthcare organizations to incorporate principles of good storytelling to make your brand a hero in users’ eyes. In this article, we’ll be talking about storytelling and heroism from another angle: the hero’s journey, also known as the monomyth. It’s a […]

          A Reason to celebrate is again here – Cultural Connections ERG Chennai arranged for the Onam celebrations 2023 at Chennai Towers. A lot of planning and hardship went into making these celebrations colorful, fun filled and to have an everlasting impact in our memories for life. Preparations started a day […]

In today’s tech-savvy world, voice-enabled technologies have transformed the way we interact with our devices and surroundings. For individuals with speech disabilities, these innovations are more than just conveniences; they are tools that empower them to communicate, navigate, and engage in ways that were once thought impossible. In this article, we’ll explore the remarkable world […]

In a world that relies heavily on spoken communication, those with speech disabilities face unique challenges in expressing themselves and connecting with others. However, thanks to rapid advancements in technology, a wide range of assistive technologies has emerged to empower individuals with speech disabilities, enabling them to communicate effectively, engage in conversations, and participate in […]

In the ever-evolving world of digital media, creating captivating videos and stunning motion graphics has become a cornerstone of effective communication. Adobe Premiere Pro, a powerful and versatile video editing software, has emerged as a go-to tool for professionals and enthusiasts alike. In this blog, we’ll embark on a journey through the dynamic realm of […]

Deaf-Blindness is a unique sensory disability that combines both hearing and vision impairments, presenting unparalleled challenges for communication, interaction, and daily living. In the modern era, assistive technologies are breaking down barriers and empowering individuals with deaf-blindness to connect with the world in ways once thought impossible. This blog post explores the incredible array of […]