Marketing Automation

When it comes to your brands’ databases and handling deletions, we typically encounter fear of deleting. In our last virtual discussion, we reviewed the concept of deletions and how they lead to successfully creating an actionable and lean database. An actionable, lean database is where a majority of the database has recently engaged with you […]

A big question for many brands and their marketing automation strategy is, “Why your scoring model is causing friction with sales, and what you can do about it?” Our team recently held a virtual discussion on how to deploy a scoring model for the first time, tips and tricks on optimization, and how you can […]

Health insurance providers are moving swiftly as part of the COVID-19 solution From the beginning of the COVID-19 pandemic, health insurance providers have made decisive steps to help patients, support healthcare providers, and curb the spread of the virus. The need is significant, particularly as healthcare providers lose important revenue streams in order to prioritize […]

At Adobe (virtual) Summit, Karan Hari — GlobalLogic India Limited hosted a session on the importance of regular maintenance and audits of your Marketo instance [The Audit Doctor: How to Keep Your Marketo Engage Instance Healthy]. He covered the many benefits of performing an audit and the pitfalls of not maintaining your Marketo instance regularly. […]

Marketing technologies have put more power than ever before in the marketer’s hands. Analytics and automation tools have enabled teams to measure and adjust campaigns in real-time, allowing brands to optimize like never before. However, technology alone does not ensure campaign success. People and processes are more vital than ever, as the sophistication of marketing […]

As the marketing automation industry continues to mature, experts are forecasting a dynamic future. Marketing leaders are laser-focused on data and advancing reliable marketing automation processes. We asked Perficient Digital experts for their thoughts on the future of the marketing automation and put their insights in this interactive eBook, The Marketing Leader’s Guide to the […]

This is the final post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. As we noted in earlier posts in the series, marketing attribution can be a challenge if you have flaws hiding in your marketing strategy. The last flaw in our hidden attribution series is […]

This is the fourth post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. Marketing attribution can be a challenge if you have flaws hiding in your marketing strategy. The fourth hidden flaw in our marketing attribution series is missing the most relevant account connections. This flaw […]

This is the third post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy.  As I mentioned in last week’s post on attribution flaws, a recent Perficient Digital survey of B2B organizations reported 92% of marketing leaders state that proving the impact of marketing campaigns is a […]

This is the second post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy.  In a recent Perficient Digital survey of B2B organizations, 92% of marketing leaders stated that proving the impact of marketing campaigns was a growing priority for their company. Last week we talked about […]

This is the first post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. How clean is the data in your marketing automation platform? It is likely you cleaned at some point, but are you cleaning it regularly?  Data changes instantly and consistently, and if you don’t […]

Financial services companies are focusing more closely than ever on creating unique buyer experiences with the help of marketing automation platforms like Marketo Engage. The end result is these companies are delighting their buyers and driving more revenue. Today we’re going to look at a few ways financial services companies can create unique buyer experiences […]