Content Marketing

In previous posts, I shared my journey with Sitecore Data Exchange Framework and using Merlin to migrate your site to Sitecore.  Learning how to use Merlin was only one part of migrating a site.  In this post, I’ll share my powershell script to pull in data from Merlin and populate your content tree.  I’ll continue […]

Succeeding with Your CMS Upgrade or Replatform Performing a CMS upgrade is like embarking on an adventurous journey. Rapid growth and technological advancements are essential, but without a clear digital strategy, businesses may drift aimlessly. Financial constraints and an aversion to risk can impede the adoption of cutting-edge technology and innovative marketing approaches. Organizational resistance […]

In a previous post, I shared my journey with Sitecore Data Exchange Framework.  I was excited to use it to create a reusable importer process.  In the end, I decided it was not the right tool for me.  I ended up using Powershell.  In the process of researching site migration tools, I discovered “Merlin”.  Merlin […]

“I just don’t know why someone would choose us over a competitor.” It’s a statement we’ve heard from many healthcare marketing professionals when we ask them what makes them stand out from other organizations in their service area — in essence, asking them to identify their value proposition. That’s a real problem, because healthcare consumers […]

Content Management System is software for users to develop business websites and applications without extensive technical knowledge. It allows professionals such as business owners and marketers to create, manage, modify, and publish digital content effortlessly.  There are over 80 Content Management Systems to choose from and selecting one that suits your business needs is important.  […]

Many consider workflow to be a necessary evil. But it is necessary, and I will make my case in this post. I highly recommend working through the requirements for workflow and including it in your initial site build or rebuild. However, not all of us have that luxury – and that’s okay. The great thing about […]

As the financial services industry continues to evolve, companies are looking for ways to stay ahead of the competition and increase their market share. One way to do this is by leveraging the power of generative AI. Generative AI is an advanced form of artificial intelligence that can create content from scratch, taking the burden […]

A company’s brand purpose serves as its guiding light. It shouldn’t be a complicated statement filled with buzzy words. Instead, it should be a clear and simple indication as to why your brand exists (besides to make money, of course). It’s not enough to simply publish your brand purpose. You must use it to boldly […]

  In today’s digital age, technology has transformed the way we live, work, and interact with the world. However, not everyone benefits equally from these advancements. Many individuals with disabilities face barriers to accessing and utilizing digital platforms and technologies. This is where assistive technology and digital accessibility come into play, bridging the gap and […]

Two weeks ago, in preparation for Adobe’s NextGen eCommerce event in Dallas TX, Adobe asked us if we would demo their Edge Delivery Services product (EDS). The product was officially announced at Adobe Summit 2023 in March, and at the time all we had was a tutorial. So, I relayed the request from Adobe to […]

What are Icons? Icons are graphical representations of different elements on a website. They make the webpages visually appealing and like any other image, have a stronger connection and retention to the end user’s memory than plain text. When used in moderation and the right way, they can be self-explanatory and reduce the need for […]

“A journey of a thousand miles begins with a single step…” This is the first in a series of articles describing my experiences with migrating client sites from CMS 11 to CMS 12.  Many things have changed, added, and improved, but some things I encountered did not always have an easy answer. Optimizely has a […]