Content Marketing

“I’m not sure what social media content to put out there.” This is a sentiment we hear often from our healthcare clients—most often if they’re (a) overworked/understaffed or (b) only focusing on one or two social channels or content types, possibly because of misguided advice from other consulting agencies. (Or (c) all of the above.) […]

“I hate Sitecore.” As a developer, I have heard that many times.  But it’s usually not true.  It was probably not organized, configured, or explained logically.  Or the dev team never took the time to see the post-launch care through the eyes of the non-dev team that was going to inherit this system. Sitecore is […]

Writing well is hard work. Writing well for digital audiences, with short attention spans and low patience, is that much harder. Harder still is writing well for a healthcare audience. Good writers who do well in other industries often struggle with healthcare. And that’s in part because of a lack of the right soft skills. […]

In today’s rapidly evolving technological landscape, artificial intelligence (AI) has emerged as a game-changer for various industries. One such industry that will be forced to utilize AI solutions to gain a competitive advantage is the regional insurance carrier industry. By harnessing the power of AI, regional insurance carriers can streamline their operations, enhance customer experience, […]

“I just don’t know how to talk to these Generation-Zers.” I’ve heard this sort of sentiment from many healthcare clients. It’s come up more often in the last few years, as members of Generation Z (Gen Z) are engaging more with healthcare providers in the aftermath of the COVID-19 pandemic. My colleague Marlana Voerster has […]

Sitecore makes it easy to add tables, which is similar to inserting a table in Microsoft Word. You just need to click on the “insert table” button and select the desired size. However, it’s important to consider accessibility when creating tables. Tables, despite their general suitability for screen readers, require specifying the location of table […]

In previous posts, I shared my journey with Sitecore Data Exchange Framework and using Merlin to migrate your site to Sitecore.  Learning how to use Merlin was only one part of migrating a site.  In this post, I’ll share my powershell script to pull in data from Merlin and populate your content tree.  I’ll continue […]

Succeeding with Your CMS Upgrade or Replatform Performing a CMS upgrade is like embarking on an adventurous journey. Rapid growth and technological advancements are essential, but without a clear digital strategy, businesses may drift aimlessly. Financial constraints and an aversion to risk can impede the adoption of cutting-edge technology and innovative marketing approaches. Organizational resistance […]

In a previous post, I shared my journey with Sitecore Data Exchange Framework.  I was excited to use it to create a reusable importer process.  In the end, I decided it was not the right tool for me.  I ended up using Powershell.  In the process of researching site migration tools, I discovered “Merlin”.  Merlin […]

“I just don’t know why someone would choose us over a competitor.” It’s a statement we’ve heard from many healthcare marketing professionals when we ask them what makes them stand out from other organizations in their service area — in essence, asking them to identify their value proposition. That’s a real problem, because healthcare consumers […]

Content Management System is software for users to develop business websites and applications without extensive technical knowledge. It allows professionals such as business owners and marketers to create, manage, modify, and publish digital content effortlessly.  There are over 80 Content Management Systems to choose from and selecting one that suits your business needs is important.  […]

Many consider workflow to be a necessary evil. But it is necessary, and I will make my case in this post. I highly recommend working through the requirements for workflow and including it in your initial site build or rebuild. However, not all of us have that luxury – and that’s okay. The great thing about […]