Succeeding with Your CMS Upgrade or Replatform Performing a CMS upgrade is like embarking on an adventurous journey. Rapid growth and technological advancements are essential, but without a clear digital strategy, businesses may drift aimlessly. Financial constraints and an aversion to risk can impede the adoption of cutting-edge technology and innovative marketing approaches. Organizational resistance […]
Content Marketing
Why Your Value Proposition Is Crucial to Your Healthcare Services Content
“I just don’t know why someone would choose us over a competitor.” It’s a statement we’ve heard from many healthcare marketing professionals when we ask them what makes them stand out from other organizations in their service area — in essence, asking them to identify their value proposition. That’s a real problem, because healthcare consumers […]
Top 7 Content Management Systems for Your Digital Success in 2023
Content Management System is software for users to develop business websites and applications without extensive technical knowledge. It allows professionals such as business owners and marketers to create, manage, modify, and publish digital content effortlessly. There are over 80 Content Management Systems to choose from and selecting one that suits your business needs is important. […]
The Power of Generative AI for Financial Services
As the financial services industry continues to evolve, companies are looking for ways to stay ahead of the competition and increase their market share. One way to do this is by leveraging the power of generative AI. Generative AI is an advanced form of artificial intelligence that can create content from scratch, taking the burden […]
The Benefits of Brand Purpose (and Risks of Not Living Up to It)
A company’s brand purpose serves as its guiding light. It shouldn’t be a complicated statement filled with buzzy words. Instead, it should be a clear and simple indication as to why your brand exists (besides to make money, of course). It’s not enough to simply publish your brand purpose. You must use it to boldly […]
Adobe Edge Delivery Services POC
Two weeks ago, in preparation for Adobe’s NextGen eCommerce event in Dallas TX, Adobe asked us if we would demo their Edge Delivery Services product (EDS). The product was officially announced at Adobe Summit 2023 in March, and at the time all we had was a tutorial. So, I relayed the request from Adobe to […]
Healthcare Content: The Challenges of Writing for Healthcare Consumers
It seems like such a simple task: Write informative content about your healthcare organization that speaks to your users’ concerns and encourages them to convert. Easy, right? If you’re involved even tangentially with healthcare content development, I’m assuming the preceding paragraph led to sarcastic scoffs or eye-rolling from you. Writing high-quality healthcare content that converts […]
Top Backlink Analysis Tools You Need to Try (Free & Paid)
A backlink, also referred to as an incoming link or inbound link, is a link from one website that points to another website. It acts as a vote of confidence for the linked website and informs Google and other search engines that the linked website content is relevant to the topic and a valuable one. […]
What If Generative AI Becomes Better Than Humans at Content Marketing?
Listen up, content marketers! Are robots about to take your job? Don’t panic just yet. Listen to the new episode of What If? So What?, where Jim and Kim talk with Eve Sangenito, principal of digital marketing & customer experience consulting at Perficient. In this episode, they investigate the depths of generative AI and its […]
3 Takeaways from Optimizely Roadshow Atlanta 2023
One week ago, Optimizely and Perficient worked together to organize a roadshow event in Atlanta. It was an afternoon of good information, discussion, and networking. For those of you who did not get a chance to attend, here is a summary of why these events are so important for the community. More importantly … why […]
How to Harness Generative AI for Thought-Leadership Content Creation
Thought leaders build credibility and trust by creating content that showcases deep knowledge and unique perspectives. However, the writing process can be time-consuming and labor-intensive (and not all thought leaders are strong writers). That’s where AI writing assistants come in. With cutting-edge large language models like OpenAI’s GPT-4, content creators can now streamline the process […]
Content Authoring Assistance Using Generative AI in AEM
The Era of Generative AI is Upon Us “The Age of AI has Begun” – states Bill Gates regarding the recent surge of AI tools and AI capability. If you have not read this article, it’s an extremely informative read and really we can’t disagree. We’ve already been seeing real innovation in generative AI, especially […]