Content Marketing

Content chaos is costing you more than you think Every disconnected asset, every redundant workflow, every missed opportunity to reuse content adds up, not just in operational inefficiency, but in lost revenue, slower time-to-market, and diminished brand consistency. For many organizations, the content supply chain is broken, and the cracks show up everywhere: marketing campaigns […]

Sitecore has introduced the Content SDK for XM Cloud-now Sitecore AI to streamline the process of fetching content and rendering it on modern JavaScript front-end applications. If you’re building a website on Sitecore AI, the new Content SDK is the modern, recommended tool for your development team. Think of it as a specialized, lightweight toolkit […]

This post builds on our original GenStudio for Performance Marketing in 5 Minutes overview. In that post, we explored what GenStudio is, how to get started, and where it fits in the content creation process. Since then, we’ve continued testing GenStudio and tracking its evolution. Here’s what we’ve learned—and what’s new. Real-World Use Cases for […]

Meet Acquia Source Acquia Source powered by Drupal is Acquia’s SaaS solution to streamline building, managing, and deploying websites at scale, representing a fundamental shift in how organizations approach digital experience creation. This innovative platform combines the power of Drupal with a modern component-based architecture, delivering a unique hybrid approach that bridges traditional CMS capabilities […]

Intro 📖 In this post I’d like to share a workflow “attacher” implementation I built on a recent Sitecore XM Cloud project. The solution attaches workflows to new items based on a configurable list of template and path rules. It was fun to build and ended up involving a couple Sitecore development mechanisms I hadn’t […]

This blog post will discuss MultiSite validation for either ContentArea or LinkItemCollection, which are both capable of storing multiple items. Although we can use the custom MaxItem attribute to validate the ContentArea or LinkItemCollection, the problem arises when the same property is used for multiple sites with different validation limits. In a recent project, we […]

In today’s digital-first world, brand consistency is more than a visual guideline, it’s a strategic asset. As teams scale and content demands grow, having a centralized Brand Kit becomes essential. If you’re using Sitecore Stream, building a Brand Kit is not just useful, it’s transformational. In my previous post, I tried to explore Sitecore Stream, […]

In a world that’s moving at lightning speed, customers expect brands to keep up — to understand them instantly, respond to their behavior in real-time, and offer relevant, helpful experiences wherever they are. This is where Artificial Intelligence (AI) has become not just useful, but absolutely essential. The Growing Power of AI in Today’s World […]

Adobe is offering marketers the opportunity to experience the power of Adobe GenStudio for Performance Marketing firsthand via a product sandbox. This interactive space will allow users to see the product in action and is designed to simulate the GenStudio for Performance Marketing workflow. Luckily for you, Perficient is part of a select group of […]

AEM Universal Editor: A Simpler, Smarter Way to Create Content Adobe Experience Manager (AEM) has come a long way in empowering content authors. We started with static templates — where even small changes required a developer — and evolved to editable templates and Layout Mode, which finally gave authors visual control over their pages. Now, […]

Adobe launched GenStudio for Performance Marketing and has made many improvements and updates leading up to Adobe Summit 2025. We’ve had an opportunity to use it here at Perficient, and have discovered a number of exciting features (along with nuances) of the product. We see an evolving future of its rollout, especially as more and […]

Our Adobe experts are heading to Vegas this month to attend Adobe Summit, connect with industry leaders, and learn about Adobe’s latest innovations. The conference will provide plenty of opportunities to learn how to grow your business and deliver exceptional digital experiences. In the video below, Perficient principals Robert Sumner and Ross Monaghan have identified the […]