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Content Marketing

Acquia Elite Partner

Acquia Source: What it is, and why you should be learning to use it

Meet Acquia Source Acquia Source powered by Drupal is Acquia’s SaaS solution to streamline building, managing, and deploying websites at scale, representing a fundamental shift in how organizations approach digital experience creation. This innovative platform combines the power of Drupal with a modern component-based architecture, delivering a unique hybrid approach that bridges traditional CMS capabilities […]

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Lessons from the Front: Configurable Workflow Rules for New Items in XM Cloud

Intro đź“– In this post I’d like to share a workflow “attacher” implementation I built on a recent Sitecore XM Cloud project. The solution attaches workflows to new items based on a configurable list of template and path rules. It was fun to build and ended up involving a couple Sitecore development mechanisms I hadn’t […]

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Multisite Maximum Item Validation for Content Area or Link Collection in Optimizely CMS-12.

This blog post will discuss MultiSite validation for either ContentArea or LinkItemCollection, which are both capable of storing multiple items. Although we can use the custom MaxItem attribute to validate the ContentArea or LinkItemCollection, the problem arises when the same property is used for multiple sites with different validation limits. In a recent project, we […]

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Creating a Brand Kit in Stream: Why It Matters and How It helps Organizations

In today’s digital-first world, brand consistency is more than a visual guideline, it’s a strategic asset. As teams scale and content demands grow, having a centralized Brand Kit becomes essential. If you’re using Sitecore Stream, building a Brand Kit is not just useful, it’s transformational. In my previous post, I tried to explore Sitecore Stream, […]

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Why AI-Led Experiences Are the Future — And How Sitecore Stream Delivers Them

In a world that’s moving at lightning speed, customers expect brands to keep up — to understand them instantly, respond to their behavior in real-time, and offer relevant, helpful experiences wherever they are. This is where Artificial Intelligence (AI) has become not just useful, but absolutely essential. The Growing Power of AI in Today’s World […]

Adobe Genstudio For Performance Marketing For Beginners

Adobe GenStudio for Performance Marketing for Beginners

Adobe is offering marketers the opportunity to experience the power of Adobe GenStudio for Performance Marketing firsthand via a product sandbox. This interactive space will allow users to see the product in action and is designed to simulate the GenStudio for Performance Marketing workflow. Luckily for you, Perficient is part of a select group of […]

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AEM Universal Editor: A Simpler, Smarter Way to Create Content

AEM Universal Editor: A Simpler, Smarter Way to Create Content Adobe Experience Manager (AEM) has come a long way in empowering content authors. We started with static templates — where even small changes required a developer — and evolved to editable templates and Layout Mode, which finally gave authors visual control over their pages. Now, […]

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Adobe GenStudio for Marketers in 5 Minutes 

Adobe launched GenStudio for Performance Marketing and has made many improvements and updates leading up to Adobe Summit 2025. We’ve had an opportunity to use it here at Perficient, and have discovered a number of exciting features (along with nuances) of the product. We see an evolving future of its rollout, especially as more and […]

3 Things At Adobe Summit 2025

3 Topics We’re Excited About at Adobe Summit 2025

Our Adobe experts are heading to Vegas this month to attend Adobe Summit, connect with industry leaders, and learn about Adobe’s latest innovations. The conference will provide plenty of opportunities to learn how to grow your business and deliver exceptional digital experiences. In the video below, Perficient principals Robert Sumner and Ross Monaghan have identified the […]

Groovy Scripts To Automate Content Updates

How to Automate Content Updates Using AEM Groovy Scripts

As an AEM author, updating existing page content is a routine task. However, manual updates, like rolling out a new template, can become tedious and costly when dealing with thousands of pages. Fortunately, automation scripts can save the day. Using Groovy scripts within AEM can streamline the content update process, reducing time and costs. In […]

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Healthcare Messaging Matrix: 4 Ways This Asset Can Supercharge Your Content Strategy

Healthcare content marketing requires time, effort and strong strategy — three resources that are always in demand within healthcare organizations (HCOs). Creating high-quality content that resonates with your audiences means figuring out what those audiences want and showing why your team is the best choice to help them. A messaging matrix can play a key […]

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Part 2: Sitecore Quick Guide for the Beginner

In the previous blog, Part 1: Sitecore Quick Guide for the Beginner, we covered essential Sitecore topics, including what Sitecore is, its key features, SXA, templates and their types, Standard Values, Helix and Habitat, and how Sitecore interacts with its SQL database. We also introduced important tools like the Content Editor and explained how Sitecore […]

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