Data + Intelligence

Marketers today have more customer engagement data than ever to leverage for analysis and decision-making. They are increasingly able to show the C-Suite a holistic view of the engagement journey, from prospect to customer. However, there are still significant hurdles blocking many marketing teams from reporting on the whole picture. Recently we surveyed SaaS marketing […]

Perficient is sponsoring IBM Think 2019, which is happening in San Francisco February 12 – 15th.  We are excited to have a booth (Booth #320), but even more excited to be contributing to so many incredible thought leadership sessions on the topics of commerce, digital experience and order management. Several of our experts’ speaking engagements […]

While all of the data-as-information, content, and knowledge points so far are relevant, the governance model has little value if people don’t know how to access, how to interpret, and ultimately how to use the core,data and its embedded information. This is where organizational change management (OCM) plays a key role. Data’s value lies with […]

Do search ranking factor studies have any real value? SEO experts have become doubtful. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explain why rank factor studies provide inherent value to those who are willing to dig deeper into […]

Welcome to 2019 where things take an interesting turn, or, materialize as predicated for so long. In a data-driven environment, it is no surprise that this year Information Executives (CIO, CDO, CTO, CAO) focus on the following topics according to IDG, Gartner, CIO, and Forrester: Trying to figure out ways to increase IT Budget to […]

If you’re attending NRF 2019, be sure to stop by the MicroStrategy booth (#1955) to meet with Perficient experts Jim Butz, MicroStrategy Practice General Manager, and Kevin Bauer, Digital Marketing Practice Director, as they showcase demos and retail expertise. The demos will highlight augmented analytics, chatbots, voice, natural language technology, digital intelligence, digital marketing analytics, […]

In a whirlwind of activity that included an executive networking lunch and live webcast, Q&A chat hosted by CMO Marge Breya and a ceremonial ringing of the Nasdaq opening bell, MicroStrategy officially unveiled MicroStrategy 2019 on Monday. Touted as the industry’s first and only enterprise platform for HyperIntelligence, transformational mobility and federated analytics, MicroStrategy 2019 promises […]

Perficient’s Life Sciences practice regularly monitors the software release notes for several Oracle Health Sciences applications, including: Argus Safety Oracle Clinical/Remote Data Capture (OC/RDC) Thesaurus Management System (TMS) Generally speaking, we review release notes at the beginning of each month for the previous month. On occasion, there are no new releases and, therefore, nothing to review; however, […]

With their ever-changing algorithms and search initiatives, staying ahead of Google’s SEO updates can seem like a nearly impossible feat. Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore Google’s 2018 search algorithm updates and what they […]

The subject of governance often comes up whenever leadership is asked about some of the more critical capabilities that an organization must possess. This is often driven by regulatory and compliance concerns, but as data becomes more essential to business and clinical decisions – as well as the recognition of information, content, and knowledge as […]

This is a continuation of my Data as Experience Series. The last post was on the Power User role. The Data Scientist At first glance, you might ask why even consider a data scientist.  From the typical analytics perspective of, “What reports should I write?”  this role demands nothing.  But when you think about what […]

The question that is often asked is: Can we leverage the same security we already have in Oracle Fusion SaaS (which includes users, duties, roles and security policies) to secure data in Oracle Analytics Cloud (OAC – an Oracle PaaS)? The answer is Yes. To understand better how this is possible, keep reading. This blog […]