Data + Intelligence

This is the fourth post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. Marketing attribution can be a challenge if you have flaws hiding in your marketing strategy. The fourth hidden flaw in our marketing attribution series is missing the most relevant account connections. This flaw […]

So you want a smart factory? Something that drives greater value by combining business processes and physical machines. Update your manufacturing processes from legacy automation to a fully connected stream of data. The solution translates a specific business problem into a data problem that can be solved with predictive analytics. Many manufacturing systems operate at […]

Stepping Up To The Plate To me, one of the most exciting and most frustrating things to do is to find a new solution for a need at your employer.  Your job is to make a decision with the best information available to you.  Then implement that decision successfully. If everything works out smoothly, you […]

This is the third post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy.  As I mentioned in last week’s post on attribution flaws, a recent Perficient Digital survey of B2B organizations reported 92% of marketing leaders state that proving the impact of marketing campaigns is a […]

The AI Summit is coming to New York again December 11-12 at the Javits Center. This 2-day conference is jam packed with exclusive content tailored to help attendees dig deeper into implementation opportunities and the challenges they face in their industries. There will be eight tracks with stages covering: Retail Sales & Marketing Finance (Look […]

As marketers we work tirelessly to extract meaningful data from our digital experiences, but how often do we actually close the loop? In this blog post, we’ll walk through how to retrieve Adobe Analytics Workspace report data from Adobe Experience Manager using Adobe I/O. Our use case is that we want to prompt the user […]

Why Customer Profiles? The landscape is changing for marketers. Customers are increasingly concerned with privacy. Ad-driven conversion rates are in decline. The most “transformational” technologies wield a large percentage of marketing budgets, many of which make little to no real impact on the business. Among said new technologies are a host of new acronyms that […]

  Perficient Presents at Oracle OpenWorld 2019 – Live from the show floor, a director in our analytics team delivers an overview of the machine learning capabilities of Oracle Analytics Cloud with its built-in ML algorithms. Machine Learning is a science that existed for several decades. However, it wasn’t until the last 10 years that […]

This is the second post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy.  In a recent Perficient Digital survey of B2B organizations, 92% of marketing leaders stated that proving the impact of marketing campaigns was a growing priority for their company. Last week we talked about […]

Last month, Adobe Open Sourced an Event-Driven Data Layer implementation. They call it the Adobe Client Data Layer and you can find it on GitHub: https://github.com/adobe/adobe-client-data-layer The project is currently a tech preview and should not be used in production. However, for the more enterprising among us, it’s fun to investigate bleeding edge solutions from […]

Perficient Presents at Oracle OpenWorld 2019.  Oracle Analytics Cloud (OAC) and Oracle Autonomous Data Warehouse (ADW) are setting the standard for cloud-based data warehouse and analytics deployments with respect to speed to value, flexibility, performance, self service and advanced capabilities like AI and natural language queries.   If you are thinking about moving all or […]

Many recent machine learning challenges winners are predictive model ensembles. We have seen this in the news. Data science challenges are hosted on many platforms. Techniques included decision trees, regression, and neural networks. And, winning ensembles used these in concert. But, let’s understand the pros and cons of an ensemble approach. Pros of Model Ensembles […]