Data + Intelligence

Matt Maccaux, Global Field CTO at HPE,  spoke on an interesting topic.  There are plenty of ways to make mistakes with artificial intelligence. Analytics Anti-Patterns (the worst practices) Anti-patterns are what organizations do to solve problems when it “seems” right but really isn’t correct. Volume 1 (presented earlier) Silos of information create duplication of data […]

Perficient is at the AI Summit in New York City and there’s a lot of great content and insights. Jeff McMillan, Chief Analytics and Data Officer at Morgan Stanley Wealth Management gave a great session about AI and what he’s learned. In many ways, his insight mirror what Christine Livingston has to say about AI in […]

This is the final post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. As we noted in earlier posts in the series, marketing attribution can be a challenge if you have flaws hiding in your marketing strategy. The last flaw in our hidden attribution series is […]

Modern and mobile in your personal life I have a mobile banking app on my phone like a lot of people do.  That gives me the option to check out the most current activity of all my bank accounts wherever I am.  It’s not a necessity to have a mobile app or even bank online, […]

This is the fourth post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. Marketing attribution can be a challenge if you have flaws hiding in your marketing strategy. The fourth hidden flaw in our marketing attribution series is missing the most relevant account connections. This flaw […]

So you want a smart factory? Something that drives greater value by combining business processes and physical machines. Update your manufacturing processes from legacy automation to a fully connected stream of data. The solution translates a specific business problem into a data problem that can be solved with predictive analytics. Many manufacturing systems operate at […]

Stepping Up To The Plate To me, one of the most exciting and most frustrating things to do is to find a new solution for a need at your employer.  Your job is to make a decision with the best information available to you.  Then implement that decision successfully. If everything works out smoothly, you […]

This is the third post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy.  As I mentioned in last week’s post on attribution flaws, a recent Perficient Digital survey of B2B organizations reported 92% of marketing leaders state that proving the impact of marketing campaigns is a […]

The AI Summit is coming to New York again December 11-12 at the Javits Center. This 2-day conference is jam packed with exclusive content tailored to help attendees dig deeper into implementation opportunities and the challenges they face in their industries. There will be eight tracks with stages covering: Retail Sales & Marketing Finance (Look […]

As marketers we work tirelessly to extract meaningful data from our digital experiences, but how often do we actually close the loop? In this blog post, we’ll walk through how to retrieve Adobe Analytics Workspace report data from Adobe Experience Manager using Adobe I/O. Our use case is that we want to prompt the user […]

Why Customer Profiles? The landscape is changing for marketers. Customers are increasingly concerned with privacy. Ad-driven conversion rates are in decline. The most “transformational” technologies wield a large percentage of marketing budgets, many of which make little to no real impact on the business. Among said new technologies are a host of new acronyms that […]

  Perficient Presents at Oracle OpenWorld 2019 – Live from the show floor, a director in our analytics team delivers an overview of the machine learning capabilities of Oracle Analytics Cloud with its built-in ML algorithms. Machine Learning is a science that existed for several decades. However, it wasn’t until the last 10 years that […]