Personalization

Using a framework to reach your vision or goal   The Ideal Consultant defined by the picture-frame strategy A common framework for achieving a goal or vision is the picture-frame.  In my first two blogs, we looked at two different examples of being an “Ideal” consultant.  How did I derive the baseline for what is […]

Healthcare marketers want to “Wow” – to help their consumers, teams, and organizations thrive. But they often tell us that they’re struggling to make it happen. While marketers and experience leaders have big goals, the work of connecting all the dots – the data, insights, and integrated tools that drive meaningful, personalized connections – may […]

In my previous post, we discuss three reasons why incorporating accessible video into your marketing strategy is good for your business. Now I want to do a deeper diver into some of the main ways you can create an accessible video. Let’s start with including controls to stop, pause, hide, or change the volume of […]

In my first post, I shared perspectives and best practices on how to interact with the web using a keyboard or screen reader. To recap, both of these devices are useful and robust forms of technology that give web users the capability to interact with and navigate to content that would otherwise be inaccessible to them. Now we’ll talk about what’s next, and how the Web Content Accessibility Guidelines 2.2 (WCAG 2.2) will create a more inclusive user experience across […]

Your users are diverse and so is the way they choose to consume media – video being one of the main ones. Video melds both sight and sound, but many users, especially those with disabilities, can have a difficult time understanding the content the video presents if options to assist them, such as transcripts or […]

We’re excited for our very own, Justin Racine, Director of Commerce, and Karie Daudt, Director of Commerce Strategy, to present at Digital Commerce 360’s Fast-Tracking B2B Ecommerce Sales & Expansion, the second of three B2B events premiering on Thursday, August 12, 2021. This live-streamed session will present research from various thought leaders and commerce experts […]

The digital world today is filled with hackers, cyberpunks, and data crackers. Data security and integrity is a major concern. We want to keep our data safe as possible to protect it from attackers, which makes managing data so important and time-consuming. We want a simple solution to use power to withstand attacks. An ansible […]

SharePoint’s modern user interface (UI) provides web parts and a user-friendly experience. My favorite feature is the quick link web part, which is very easy to learn and adapt to. In this blog, I will demonstrate how you can design your SharePoint page using a quick links web part with two different methods. We can […]

The purpose of SharePoint is to store and share content so that multiple users can simultaneously manage, access, and collaborate on documents, tasks, and related resources in one place. SharePoint supports two user interface (UI) designs — the “classic” experience and the “modern” experience. Understanding the Key Differences Between These Experiences The Classic The classic […]

This past year has completely changed the way consumers shop for products. One of the most popular buying habits is engaging in other is online shopping, which has increased by 44% just in the last year due to COVID-19. Forty-five percent of consumers used home delivery this year and over 90%  utilized buy online, pick-up […]

It’s long known that good accessibility is good for search engine optimization (SEO). However, most people think of this connection as being specific to implementing alt attributes on their images when the truth is far more involved and complex. In fact, a core measure of the quality of a website and its content is how […]

In today’s global marketplace, social media is a powerful product-marketing tool. It can direct consumers to a new product or attractive deal, engage them, and build a sense of community. Relatively, social media and online shopping play a significant role in our lives. A comprehensive social media presence also includes direct sales through certain networks, […]