Customer Experience + Design

In my last blog, I explained what digital commerce looks like in today’s world for businesses everywhere. Now, we’ll discuss what a digital commerce transformation looks like. Whether a business has created new leadership roles to address digital demands or not, businesses need help evolving in many areas, including: Knowing their customer and their current […]

Healthcare is undergoing a retail revolution as businesses like Amazon, CVS, Walgreens and others increasingly disrupt how patients receive care. Patients, in turn, expect greater ease and transparency in healthcare, and they’re exercising their rights to choose the health systems that provide the greatest ease in navigating their healthcare needs. How can you, as a […]

You’ve learned about healthcare personas and journey maps. Now you’re ready to create a journey map for your healthcare organization. What’s the process? In our experience of building healthcare journey maps, the most important factor is to have a solid foundation in healthcare. The person who builds the journey map should: Have a strong knowledge […]

Chances are that your organization, wherever it sits in the healthcare ecosystem, has invested in a set of journey maps. These are tools, typically created as part of a marketing effort, that detail the journey your audiences take with your product or service. For example: How patients access care at your hospital How consumers discover […]

Healthcare journey maps are usually drawn as a linear progression with a clear beginning and end. But look closely at the healthcare journey and you’ll see it’s circular. The end of treatment doesn’t mark the journey’s end; instead, it’s a period of maintenance before the next symptoms or life events trigger the journey to resume. […]

Coveo announced its 2022 inductees for the Coveo MPV (Most Valuable Professionals) Program. 31 MVPs from across 22 companies were selected including four of Perficient’s search and content experts. The MVP program is a celebration of the success-drivers around Coveo’s ecosystem and recognizes individuals for their expertise and invaluable contribution to that ecosystem. So, What […]

One might be confused or even angered when they learn about Scala’s convention regarding parenthesis usage for no-arg functions. The convention is this: given a no-arg function, you use put parentheses next to the function call only if the function has side effects. So, you would invoke a function named printCurrentState by writing printCurrentState(), since printCurrentState […]

Do you wonder why patients don’t engage more with your website? Why they download but never use your app? Why they didn’t react to your campaign? Consider this: perhaps the experiences you’re building aren’t addressing your audience’s true concerns or emotions. Through our work with health systems around the country, we see this disconnect often. […]

Perficient’s Kevin Colletti recently joined forces with Srini Alagarsamy and Patrick Daly from GM Financial, as well as Adobe’s Chris Young to present the webinar, “How GM Financial Elevates the Customer Experience with Journey Science.” In the webinar, the panelists discussed how having a firm grasp on journey science can help personalize the customer experience. […]

Healthcare marketers used to discuss the “patient experience” within their health system. More recently, however, the focus has shifted to “consumer experience,” and the reason is obvious: retail giants keep pushing deeper into the healthcare space, and they’re bringing retail practices and improved consumer experience with them. Before a person becomes a patient, they are […]

Nearly all businesses have invested in digital commerce to varying degrees over the past two decades. Previously, digital commerce was thought of as a channel through which the business exposed its way of doing business to a digital audience. This thought served businesses well when the digital audience had little expectation with a business online […]

Perficient and Adobe will partner to host the sixth annual Women in Digital panel just before Adobe Summit 2022. This year, we’re excited to celebrate women around the world as we’ll hold our virtual event on International Women’s Day, Tuesday, March 8. In honor of this worldwide celebration, each confirmed attendee will result in a […]