Customer Experience + Design

Personalization is rapidly becoming the name of the retail game. Perficient’s Lead Commerce Strategist Justin Racine penned a 3-part article on CMSWire about how Artificial Intelligence (AI) can play a role in both digital and physical personalization in retail. What You’ll Learn from the Piece We all have our own journeys, personalized to what’s important […]

Importance of a Quality Data:   Many organizations, whether they recognize it or not, experience the effects of disparate data. High-quality data is the cornerstone on which success is built when a decision must be taken, or a plan needs to be put into action. The Master Data Hub steps in at this point. No matter […]

In my recent post, I discussed Microsoft’s recent announcement of Microsoft 365 Copilot. From your inbox to customer interactions, this approach to Generative AI is meant to be a game changer for businesses. Copilot creates a new knowledge model for every organization to harness the massive reservoir of data and insights that lies largely inaccessible […]

This is a big deal The tech landscape is always evolving. In the history of computing, there have been three major shifts that completely changed how we view technology and its usefulness to society. Those include: Graphical User Interfaces The Internet Mobile (and social media on mobile i.e. Facebook, Twitter, Instagram and more recently TikTok) […]

DEI (Diversity, Equity, and Inclusion) has not only become one of the hottest business buzzwords in recent years, it’s also become a contributor to sales and employee retention. More of our clients are investing in DEI programs, whether to cultivate happier and healthier employees, bring more varied perspectives and experiences, or demonstrate their commitment to […]

We’re looking forward to bringing our experience in journey science as well as adding a direct-to-consumer (D2C) approach to B2B Online in Chicago on May 1-3. This conference brings together top B2B voices to share their insights on all things digital, eCommerce, and omnichannel through keynote presentations, workshops, and roundtable discussions. Perficient will be on […]

One week ago, Optimizely and Perficient worked together to organize a roadshow event in Atlanta.  It was an afternoon of good information, discussion, and networking.  For those of you who did not get a chance to attend, here is a summary of why these events are so important for the community.  More importantly … why […]

Survey says…  Recent surveys of cable users have shown that the demographic is quickly aging. Half of cable users surveyed in one report were at least 60 years old, while over a quarter of respondents aged 18 to 29 preferred streaming services over cable TV. More troubling was that 60% of those surveyed who used […]

Customer experience (CX) is vital to the success of any business, and Perficient’s Lead Commerce Strategist Justin Racine joined CX expert Nichole Devolites on CMSWire’s CX Decoded podcast to share real-life examples of customer experience, from having to buy a gold velvet jacket twice to cancelling cable via AI chatbot. What You’ll Learn from the […]

There’s been a lot of reporting on the healthcare moves that retail giants like CVS, Walmart, Best Buy, and Walgreens have made of late. For the average healthcare consumer, this is welcome news — the locations are nearby, it is easy to make an appointment (and can be faster too), and the pharmacy is right […]

A decade ago, the business case for acting in disability markets was unknown and unproven. That changed in 2020 when the COVID-19 pandemic drove people online and increased the business focus on digital accessibility. As a result, the need for organizations to provide inclusive products, services and experiences has grown significantly, with both employees and […]

Omnichannel is critical, but it can only help so much  Presenting the customer with a sleek and functional experience for online shopping is a top priority for leading retailers, making omnichannel retailing a key strategy in the industry. Omnichannel retail ensures a brand presents consistently across all customer-facing channels. However, omnichannel retailing alone has not […]