Customer Experience + Design

As the web becomes more ubiquitous in our daily lives, it is essential that we make it accessible for everyone. Web accessibility refers to the practice of designing websites and applications to be usable by people of all abilities, including those with disabilities. One of the most fundamental tools for achieving web accessibility is native […]

B2B Online is right around the corner, and I’m excited to get there and see everyone back in person. It holds a bit of nostalgia for me and has a special place in my heart as it was one of the first conferences that I ever spoke at in the B2B space. This event spurred […]

In today’s digital world, websites are an integral part of businesses, organizations, and governments. However, not everyone can access the web in the same way. People with disabilities, such as visual, hearing, and cognitive impairments, face many barriers when trying to access online content. To ensure that digital content is accessible to all, web designers […]

Listen up, brand strategists! Are there meaningful ways to maintain customer loyalty that you’ve never thought of?  Listen to the new episode of What If? So What?, where Jim and Kim talk with Justin Huckins, Director of Strategy and Innovation at Perficient, about customer reward systems and how different brand loyalty techniques can generate success. […]

Attention Chief Digital Officers, you are acutely aware of the challenges posed by the rapidly evolving landscape of cloud and digital technologies on the Software Development Life Cycle (SDLC). According to Gartner, 90% of organizations have already adopted cloud infrastructure, and 70% have embraced multi-cloud strategies. This transition has resulted in more software releases, imposing […]

Personalization is rapidly becoming the name of the retail game. Perficient’s Lead Commerce Strategist Justin Racine penned a 3-part article on CMSWire about how Artificial Intelligence (AI) can play a role in both digital and physical personalization in retail. What You’ll Learn from the Piece We all have our own journeys, personalized to what’s important […]

Importance of a Quality Data:   Many organizations, whether they recognize it or not, experience the effects of disparate data. High-quality data is the cornerstone on which success is built when a decision must be taken, or a plan needs to be put into action. The Master Data Hub steps in at this point. No matter […]

In my recent post, I discussed Microsoft’s recent announcement of Microsoft 365 Copilot. From your inbox to customer interactions, this approach to Generative AI is meant to be a game changer for businesses. Copilot creates a new knowledge model for every organization to harness the massive reservoir of data and insights that lies largely inaccessible […]

This is a big deal The tech landscape is always evolving. In the history of computing, there have been three major shifts that completely changed how we view technology and its usefulness to society. Those include: Graphical User Interfaces The Internet Mobile (and social media on mobile i.e. Facebook, Twitter, Instagram and more recently TikTok) […]

DEI (Diversity, Equity, and Inclusion) has not only become one of the hottest business buzzwords in recent years, it’s also become a contributor to sales and employee retention. More of our clients are investing in DEI programs, whether to cultivate happier and healthier employees, bring more varied perspectives and experiences, or demonstrate their commitment to […]

We’re looking forward to bringing our experience in journey science as well as adding a direct-to-consumer (D2C) approach to B2B Online in Chicago on May 1-3. This conference brings together top B2B voices to share their insights on all things digital, eCommerce, and omnichannel through keynote presentations, workshops, and roundtable discussions. Perficient will be on […]

One week ago, Optimizely and Perficient worked together to organize a roadshow event in Atlanta.  It was an afternoon of good information, discussion, and networking.  For those of you who did not get a chance to attend, here is a summary of why these events are so important for the community.  More importantly … why […]