Through my experience building and maintaining a sizable React/Next.js application, I have gained valuable insights applicable to projects. The most crucial aspect of any application is delivering a product that boasts exceptional user experience, speed, and seamless usability. It should be scalable and sustainable. I make it a point to remember these factors in all […]
Customer Experience + Design
Account Role Optimization in Salesforce Community cloud
Account Role Optimization is a critical process for managing account hierarchies and roles in the Salesforce Community cloud. It can help you scale your external users and minimize the number of account roles that you have to manage in a Community Portal. It allows businesses to control who has access to specific information and functionality […]
Accessible Rich Internet Applications: Building Accessible Websites with Native HTML Part 2 of 5
A Guide to Creating Accessible and Meaningful Web Content In the world of web development, accessibility has become a crucial factor in designing and building websites. Accessibility ensures that everyone, regardless of their abilities, can access and use a website without any barriers. Semantic HTML is one of the most essential tools in creating an accessible website. […]
Semantic HTML: Building Accessible Websites with Native HTML Part 1 of 5
A Guide to Creating Accessible and Meaningful Web Content In the world of web development, accessibility has become a crucial factor in designing and building websites. Accessibility ensures that everyone, regardless of their abilities, can access and use a website without any barriers. Semantic HTML is one of the most essential tools in creating an […]
Implement Multi-Tenancy In Azure B2C
Overview In a previous article about Azure B2C, we discussed the basics of Azure B2C and why you may want to consider using it for your software or application. Now, let’s take a look at some examples of the most common use cases. Implementing Multi-Tenant Applications with Azure B2C Multi-tenancy is an architecture pattern in […]
Personalized Marketing: What Banking Customers Really Want
The Landscape According to Forbes Advisor: 2022 Digital Banking Survey, as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. And those consumers desire digital experiences that are personalized and meaningful. […]
Marketing Cloud: Introduction to Journey Builder
Are you new to Marketing Cloud? If yes, you must have heard about a fascinating tool known as Journey Builder. Let’s learn more about what is Journey Builder, what can you achieve, and what are the applications of Journey Builder? What is Journey Builder? Journey Builder is a tool provided by Salesforce Marketing Cloud used […]
Building Accessible Websites with Native HTML
As the web becomes more ubiquitous in our daily lives, it is essential that we make it accessible for everyone. Web accessibility refers to the practice of designing websites and applications to be usable by people of all abilities, including those with disabilities. One of the most fundamental tools for achieving web accessibility is native […]
My Insights into B2B Online: What I’m Looking Forward To
B2B Online is right around the corner, and I’m excited to get there and see everyone back in person. It holds a bit of nostalgia for me and has a special place in my heart as it was one of the first conferences that I ever spoke at in the B2B space. This event spurred […]
WCAG Compliance Levels
In today’s digital world, websites are an integral part of businesses, organizations, and governments. However, not everyone can access the web in the same way. People with disabilities, such as visual, hearing, and cognitive impairments, face many barriers when trying to access online content. To ensure that digital content is accessible to all, web designers […]
What If Loyalty Is About Building Trust, Not Accumulating Points? An Interview with Justin Huckins
Listen up, brand strategists! Are there meaningful ways to maintain customer loyalty that you’ve never thought of? Listen to the new episode of What If? So What?, where Jim and Kim talk with Justin Huckins, Director of Strategy and Innovation at Perficient, about customer reward systems and how different brand loyalty techniques can generate success. […]
Digital Assurance Brings Stability in Digital Transformation for Enterprises
Attention Chief Digital Officers, you are acutely aware of the challenges posed by the rapidly evolving landscape of cloud and digital technologies on the Software Development Life Cycle (SDLC). According to Gartner, 90% of organizations have already adopted cloud infrastructure, and 70% have embraced multi-cloud strategies. This transition has resulted in more software releases, imposing […]