Digital Experience

The Marketo Winter ’19 release notes are out, and key updates cover important areas of the platform including account-based marketing enhancements, new custom field options for Bizible, and updates to both Marketo Sales Engage and Marketo Sky. Here’s the full list of what’s new and updated: Core Platform Enhancements Email CC for Marketo Emails Include […]

In virtually every kickoff meeting or design review I’ve ever attended, the words “Best Practice” get brought up at least once. At their core, best practices are supposed to be the accepted rules that we as designers reference to make sure our work is the best it can be. Like minimum code in construction, best […]

Page speed is essential when it comes to SEO and user experience. Users expect pages to load quickly and if they don’t, they’re quick to click the “back” button. For eCommerce pages, a difference of a few seconds in load time can mean a loss of millions of dollars in revenue. Check out our recent […]

Before launching into a discussion on Power Users, you can take a few moments to catch up on my previous posts’ The Series Kickoff and The Basic User Role. The Power User Of all the user types we’ll discuss, the power user is one of most understood and most targeted. When you hear requirements like the following, […]

The cornerstone of your brand’s digital presence is its website. Successfully building a website to market your brand requires coordination with multiple teams and different solutions to deliver a cohesive experience. In this video, we discuss strategies for building a world-class marketing website using the Adobe Experience Cloud platform.

A common intranet requirement is the ability to personalize the user’s experience by targeting relevant content to them. This is an area where out of the box SharePoint functionality is limited. That process is now much easier with the release of Rise 2.5, which allows you to manage how content is tagged with core metadata […]

Keeping your team aligned has its own challenges, especially when taking on new technology. A core component of Salesforce is Chatter, which enables enterprise-level social networking for employees, partners, and customers in a secure, measurable, and trackable environment. With the interchangeable terms from company to company and across technologies, we evaluated the top terms people […]

We have been working with many different technologies in the cloud space over the last few years. Each technology brings it’s own set of challenges and outcomes. One set of technologies that has already delivered significant outcomes are automation tools. If you think about it cloud technology is based on the use of automation tools. […]

During Twilio’s Signal developer conference in October, the company announced the general availability of Twilio Flex. Flex is the first fully programmable cloud contact center platform. Largely touted as a platform for innovation in customer service, Flex offers total control to change any layer of the contact center stack and deliver it with the speed […]

Page speed has a direct impact on user experience, and even the smallest change in load speed can affect revenue. It’s important to know how your page is performing, and Google provides two tools that can help. Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our […]

Since the news broke about the Red Hat acquisition by IBM, there has been no shortage of articles analyzing the move, predicting its outcomes, and delivering judgments on the deal. But what about the perspective of the software developer, architect, or IT leader who has to make decisions about which capabilities to leverage from these, now […]

Whether you think Facebook users don’t understand what information of theirs is subject to disclosure (user’s fault) or Facebook needs to provide more education and acknowledgement of risk to its users (Facebook’s fault), no one can argue it’s been a rocky year for the company as it works to regain user trust. In the rush […]