Digital Experience

In the day and age of digital, an excellent customer experience online is essential. But shifting to a digital experience strategy means different things for different organizations. Our client JOANN Stores is a noteworthy example of a retailer utilizing new technologies to improve the overall customer experience. Subject matter experts from the Perficient Digital Commerce […]

There is a tendency in web development to tightly couple the pages with their data source. An example of this would be building a page that uses its backend process to retrieve and render data in a table. This is fine for small pages or quick-and-dirty prototypes, but as pages grow in complexity, this approach […]

Digital accessibility is a critical component of a healthcare and life sciences organization’s digital health strategy, meaningfully impacting the patient and member experiences and truly differentiating the organization’s digital footprint. In my previous post, I outlined four steps that will help your healthcare organization improve your digital accessibility. Picking up where I left off, here […]

Technology has advanced by leaps and bounds over the past decade, but it wasn’t until more recently that capabilities like augmented reality (AR) and voice control became powerful tools in commerce customer experience. More dynamic devices and technology like Apple’s ARKit means people have access to these capabilities in their pockets. Early adopters of these […]

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. As consumers, we appreciate how breakthroughs like smartphones, global positioning systems (GPS), genetic […]

B2BecNews recently published survey results indicating that for more than half of B2B sellers, eCommerce efforts are bringing in 10 percent or less of their total sales. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in on the causes of […]

Digital accessibility is a critical component of a healthcare and life sciences organization’s digital health strategy, meaningfully impacting the patient and member experiences and truly differentiating the organization’s digital footprint. But getting started with digital accessibility can be a challenge within complex healthcare environments. Here are four steps to help you get going: 1. Take […]

Do I have to wait until this test ends to start that one? Testing Velocity Increasing the number of tests you run each year is key to a successful A/B testing and conversion rate optimization program. It just makes sense. If you run more tests, you’ll typically get more wins. So, how do you run […]

Disability affects many people at different times and in different ways. It’s a spectrum from permanent and temporary disability to situational impairment. For example, unfamiliar healthcare topics could throw off even a literate and educated site visitor. And when factoring in non-native English speakers – and there are many clinicians, providers, and patients in this […]

The digital landscape continues to evolve rapidly, putting pressure on businesses to continue to meet and exceed the elevated expectations of consumers. This has been especially relevant for B2B organizations such as manufacturers and distributors, which have traditionally had very little interaction with their customers further down the supply chain. Businesses that have historically sold […]

Healthcare and life sciences organizations intent on elevating the patient and member experience put a premium on accessibility when designing and developing digital content and functionality. Forward-thinking organizations ensure digital resources are accessible to people with disabilities, meeting the patient and member where they are. For today’s patients and members, “where they are” is increasingly […]

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Great digital experiences depend on how well organizations understand customers’ needs. Site analytics, […]