Digital Experience

This three-part series focuses on what digital commerce teams can do to shore up operations and remain effective right now, over the next few months, and in the mid-term future. Obviously, times are tough and every organization has unique challenges, so not everything below might apply, but sometimes the most stressful situations result in the […]

This three-part series focuses on what digital commerce teams can do to shore up operations and remain effective right now, over the next few months, and in the mid-term future. Obviously, times are tough and every organization has unique challenges, so not everything below might apply, but sometimes the most stressful situations result in the […]

In a world of sophisticated search engines and machine learning (ML), it might seem like investing in a taxonomy is overkill. After all, can’t those ML-enabled search engines find everything? Sometimes even technology needs an assist. Let’s look at why you might want a taxonomy. What Taxonomies Are Good For Taxonomies enable three main digital […]

We are excited to share the news that Perficient has acquired Brainjocks, a leading digital consultancy with a strong Sitecore platform focus. Brainjocks is well-known in the Sitecore ecosystem for their outstanding skills and expertise. The team is a trusted advisor to leading Fortune 1000 customers, enabling them to maximize ROI through digital strategy, technical, […]

Do we have a disaster preparedness plan for this? Can we stop our customers from hoarding products? What can we do today? Due to some unfortunate circumstances, the answers to these questions are now needed for B2B businesses, especially those who depend on ecommerce for their day-to-day activities. Though we hope this COVID-19 outbreak will […]

As the COVID-19 outbreak continues to spread, we are seeing brick-and-mortar hours change and doors closing for a period of days and weeks. The retail and restaurant industries have been hit hard in particular, and it will likely get worse. Only time will tell. Fortunately, though, consumers can still engage with their favorite brands. In […]

So, it’s probably been at least five years since you last implemented a web content management system (WCMS). More than likely, it’s been more than eight years. The old system is increasingly out-dated, slow, hard to use, and the people who picked it are long gone. Does this sound familiar? This is a common situation with anyone […]

The last best experience. It may seem unfair or counterintuitive to compare your organization’s customer experience to others outside your industry, but your customers are doing it every time they interact with you. They are holding you accountable to your promises but they are also passing judgment against the expectations set from experiences they have […]

Even a few years ago, I would have told you that there is no place in healthcare for open source technologies like Drupal. The marketing technology within healthcare has largely been dominated by Microsoft-enabled technologies and proprietary systems supported by a single company.  However, Drupal has become a key tool in the toolbox of healthcare […]

When you hear “digital,” what comes to mind? A smartphone? Your Twitter feed? Maybe this morning’s Peloton session you absolutely crushed? Or perhaps it’s live-editing a Google document with teammates in multiple time zones. Or using AI to coax meaning out of data that not long ago you thought to be worthless. Digital can be […]

The Sitecore Data Exchange Framework allows for data to be synchronized between two disparate systems, neither of which need to actually be Sitecore. The modeling for the data mapping is handled in the Sitecore content tree, however, the process can involve any two systems you configure. When mapping fields, there is a certain process that […]

With AEM as a Cloud Service, Adobe has solved some extremely challenging problems in order to make AEM scale in the cloud. These challenges relate to the underlying implementation and concepts behind AEM and are: Each AEM instance stores the application code in the repository which is, therefore, mutable Each AEM instance stores the content […]