Experience Management

Let’s be honest – projects can get messy fast. It’s all too easy to get tangled up in the details and lose sight of the bigger picture. That’s where Agile epics step in, helping you think big while staying grounded in the steps that lead to success. Epics act as the link between your grand […]

With the 2024 Paris Summer Olympics now behind us, I pause for a moment to reflect on a time when the last summer games were held in Europe. The year was 2012, and the Olympics had just wrapped up in London, the queen had celebrated 60 years upon the throne, and in true royal fashion, […]

Generic travel brochures and one-size-fits-all itineraries are becoming less prevalent in today’s travel and tourism industry. Travelers crave truly unique experiences, and the industry is responding with a powerful tool: data. By harnessing the power of data and personalization, travel companies are unlocking a new era of customer engagement, satisfaction, and loyalty. Bespoke Travel Experiences Powered by Data Travel recommendations shouldn’t […]

A Hypothesis is important for understanding what you are trying to prove with your A/B test. A well-formed hypothesis acts as a test guide. A hypothesis is going to challenge an assumption you have about your website’s performance and/or visitor behavior. What is the assumption you want to validate as right or wrong? Ask yourself […]

Part 3 in our “unpack the stack” series on composable martech is all about the data – specifically, access to the data – the middle layer of the stack. The next set of capabilities we’re exploring is Orchestration and Federation. These two capabilities go well together because they are very similar and have some overlap, […]

Welcome back for Part 2 in a series on composable martech, where we unpack the stack into the emerging capabilities that make modern architectures. This time we’re talking about Experience Builders, which go hand-in-hand with Part 1’s topic, Front End as a Service. Experience Builders have been around for a long time. In fact, the […]

Welcome to Part 1 in a series on composable martech, where we unpack the stack into the emerging capabilities that make modern architectures. This round is focused on Front End as a Service. Front End as a Service (FEaaS) is a fairly new term for a concept that isn’t necessarily new – however it is […]

It’s clear in 2024 that the martech spaces continues to adopt a composable mindset towards technology architectures. Traditional martech players are offering more flexible product offerings by decoupling architectures, breaking up large suites into independent composable products. Newer cloud-native pureplay and point solutions are offering extension points and turn-key integrations with other composable tools to […]

Adobe Experience Manager (AEM) is a sophisticated and versatile content management tool. Components are the elements that help structure the page, for example, the header, body, and footer, through authoring. AEM’s core components, have always allowed authors to create pages that are both efficient and simple to use, whereas developers can create components that are […]

About the OpenAI Assistants API The OpenAI Assistants API allows you to build AI assistants within your own applications. An Assistant has instructions and can leverage models, tools, and knowledge to respond to user queries. The Assistants API is designed to help developers build powerful AI assistants capable of performing a variety of tasks. Different from […]

AEM components dialog is the most important part of AEM. We cannot reuse components without the AEM components dialog. What is a Design Dialog? A design dialog is a special kind of dialog that is available only in page design mode in AEM. It allows authors to customize the design of a component by adjusting […]

Workflow Model A Workflow Model represents a definition (model) of a workflow. It is made of Workflow Nodes and Workflow Transitions. Workflow models in Adobe Experience Manager (AEM) are used to define the series of steps executed when a user starts a workflow, and it is used for the automatic processing of content as well as facilitating governance and processes […]