Customers’ expectations for their shopping experiences have drastically altered, largely in part due to Amazon. Gone are the days where you have to run to Foot Locker or Toys “R” Us to buy presents for your kids. Place an order online, and in some cases, get it delivered the same day. The COVID-19 pandemic forced […]
Customer Experience
Patient-Centricity Highlighted In 2022 Pharma Trends Report
Pharma, as a whole, had initially been stubborn to join the digital revolution, but COVID-19 had all industries scrambling to find socially-distanced and contactless ways to better serve consumers and patients. This forced pharma to elevate their digital game. Along with meeting consumers and patients where they are in the digital space, according to Forrester’s […]
Consumer Empathy – The Missing Piece in Creating Excellent Insurance Purchasing Journeys
As we’re slowly climbing out of the pandemic, the insurance industry has a fresh opportunity to begin to reinvent itself to align with the changing values of society and leverage the power of data and technology to do more than just deliver innovations in products, underwriting, and operational efficiencies. Carriers can reorient the foundational principles […]
Shifting the Perspective – The Side of Commerce That Never Gets Talked About
When we speak about commerce, specifically ecommerce, we typically think about a situation where a customer needs a product. They navigate to Google or their favorite site to find this product, add it to their cart, and checkout. While this is the traditional model for ecommerce, there’s another side of digital commerce that doesn’t get much […]
Perficient Listed in Forrester Now Tech: Global Digital Experience Services, Q4 2021
Delivering great digital experiences for your customers has never been more important. And as digital engagement becomes increasingly omnipresent – involving multiple touchpoints across offline and online channels – it’s also never been harder to achieve. Choosing the right partner to combine creativity and implementation to illuminate and differentiate your experiences is key to success. […]
Martech, Customer Personalization, and Talent: 3 Ways Enterprises Will Succeed Post Pandemic
Eric Enge, President of Pilot Holding and founder of Stone Temple Consulting, contributed to this article. Over the past two years, businesses have seen an unprecedented level of disruption. High rates of change were already underway in early 2020, but the COVID-19 pandemic accelerated these changes as consumer buying behaviors suddenly and dramatically shifted. Businesses had to scramble to preserve revenue and find ways to remain […]
Commerce Expert Quoted in Fluent Commerce Drop Ship Vendor White Paper
We’re excited to present 5 Questions to Ask when Evaluating a Drop Ship Vendor, a white paper written in collaboration with our partner, Fluent Commerce and Perficient’s Directors of Commerce, Devanshu Sood, and Steve Gatto. Sood provided a key piece of advice to organizations looking to incorporate a DSV into their strategy, “The first step […]
4 Direct-to-Consumer Ecommerce Strategies To Drive Sales and Loyalty in Pharma and Med Device
Today’s customers and patients crave and expect both personalized and convenient shopping experiences. And when given those experiences, consumers tend to buy and be more loyal because there’s less friction in the buying journey. It’s a recipe for direct-to-consumer (DTC) business models to thrive… “Seven in 10 (69%) of Americans made at least one purchase […]
Preparing for HCIC 2021
It’s time for the Healthcare Internet Conference (HCIC), reconvening in person Nov. 2-4, 2021, at The Cosmopolitan Las Vegas Resort. The HCIC experience aims to help healthcare teams refocus marketing and digital efforts while lifting up their team and organization after a tough year. The 25th Annual Healthcare Internet Conference is the premier Fall forum […]
Covid-19 Put the Spotlight on eConsent, and Rightfully So
Informed consent, an integral part of clinical research, ensures that clinical trial participants are well-informed about all the relevant aspects of the clinical trial and that their participation is voluntary. However, as clinical studies get more complex, informed consents are getting longer and less clear, defeating their intended purpose. According to a survey, 35% of […]
Successfully Replacing Adobe Search and Promote with Coveo
Adobe Search and Promote will reach its end of life in September of 2022. Users will no longer have access to the administrative user interface and APIs will no longer generate results. So how do you successfully migrate off? Adobe Search & Promote End of Life Many organizations using Adobe Experience Manager (AEM) have relied […]
5 Key Takeaways From Our “Optimization Strategies To Improve Collections” Webinar
Financial institutions must prioritize instilling empathy when interacting with their clients. It’s more critical now than ever because of the economic hardships many are facing due to COVID’s impact. In our latest webinar, “Optimization Strategies to Improve Collections,” Scott Albahary, Perficient’s financial services chief strategist, and Byron Gifford, Perficient’s collection transformations lead, shared tangible solutions […]