Customer data and customer data strategy present unique use cases to the business. Customer data can help organizations identify, track, optimize, and individualize the customer journey. In 2023, leveraging customer data via a robust strategy is table stakes. Armed with a robust customer data strategy and success metrics, organizations can respond more quickly to customer […]
Customer Experience
The Power of User Testing for Web Accessibility: Digital Accessibility Testing Fundamentals 3 of 4
Welcome back to our series on Digital Accessibility Testing Fundamentals! In this third installment, we’ll discuss some of the user testing techniques and tools for digital accessibility. User Testing In our increasingly digital world, ensuring accessibility for all users is paramount. User testing has emerged as a powerful tool for gathering valuable feedback on digital products […]
4 Key Takeaways from Coveo’s Speaking Session at Salesforce World Tour in NYC
Coveo Shares Valuable Insight at Salesforce World Tour Salesforce World Tour in New York City was a hit! This event provided an opportunity for businesses to connect with Salesforce experts and partners to learn about best practices to use when leveraging Salesforce. As Salesforce’s number one AI-powered search partner and number one partner for knowledge […]
Manual Testing for Web Accessibility: Digital Accessibility Testing Fundamentals 1 of 4
Digital Accessibility Testing Fundamentals Welcome back to our series on Digital Accessibility Testing Fundamentals! In this first installment, we’ll discuss some of the manual testing techniques for digital accessibility. Manual Testing Digital Accessibility manual testing techniques are crucial for ensuring that websites and applications are accessible to all users, including those with disabilities. While automated […]
Accessible Forms Using Semantic HTML: Building Accessible Websites with Native HTML Part 3 of 5
A Guide to Creating Accessible and Meaningful Web Content In today’s digital world, having an accessible website is critical to reach a broader audience. Accessibility ensures that everyone, regardless of their abilities, can access and use a website without any barriers. Forms are an essential part of any website and creating accessible forms using […]
Accessible Rich Internet Applications: Building Accessible Websites with Native HTML Part 2 of 5
A Guide to Creating Accessible and Meaningful Web Content In the world of web development, accessibility has become a crucial factor in designing and building websites. Accessibility ensures that everyone, regardless of their abilities, can access and use a website without any barriers. Semantic HTML is one of the most essential tools in creating an accessible website. […]
Semantic HTML: Building Accessible Websites with Native HTML Part 1 of 5
A Guide to Creating Accessible and Meaningful Web Content In the world of web development, accessibility has become a crucial factor in designing and building websites. Accessibility ensures that everyone, regardless of their abilities, can access and use a website without any barriers. Semantic HTML is one of the most essential tools in creating an […]
Personalized Marketing: What Banking Customers Really Want
The Landscape According to Forbes Advisor: 2022 Digital Banking Survey, as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. And those consumers desire digital experiences that are personalized and meaningful. […]
Building Accessible Websites with Native HTML
As the web becomes more ubiquitous in our daily lives, it is essential that we make it accessible for everyone. Web accessibility refers to the practice of designing websites and applications to be usable by people of all abilities, including those with disabilities. One of the most fundamental tools for achieving web accessibility is native […]
My Insights into B2B Online: What I’m Looking Forward To
B2B Online is right around the corner, and I’m excited to get there and see everyone back in person. It holds a bit of nostalgia for me and has a special place in my heart as it was one of the first conferences that I ever spoke at in the B2B space. This event spurred […]
What If Loyalty Is About Building Trust, Not Accumulating Points? An Interview with Justin Huckins
Listen up, brand strategists! Are there meaningful ways to maintain customer loyalty that you’ve never thought of? Listen to the new episode of What If? So What?, where Jim and Kim talk with Justin Huckins, Director of Strategy and Innovation at Perficient, about customer reward systems and how different brand loyalty techniques can generate success. […]
Commerce Strategist Shares Thoughts on AI’s Role in Digital and Physical Personalization
Personalization is rapidly becoming the name of the retail game. Perficient’s Lead Commerce Strategist Justin Racine penned a 3-part article on CMSWire about how Artificial Intelligence (AI) can play a role in both digital and physical personalization in retail. What You’ll Learn from the Piece We all have our own journeys, personalized to what’s important […]