This study presents information on how Google’s move toward implementing search features is impacting click-through behavior in the search results. To our knowledge, this will be the first such study that marries actual rankings data with real clickstream data. Our partner in this project was AuthorityLabs Data Services. They identified 2M queries to track the […]
Research and Studies
Three Reasons to Work on Cloud Platform Services at Perficient
Perficient is a global consulting company that provides consulting services for digital transformation. Within the cloud computing space, our core competencies are in strategic planning, workload modernization and migration, pipeline automation, and big data. What Does the Cloud Team at Perficient Do? “Our team helps clients leverage cloud technologies from strategic planning through implementation for […]
2019 Data on Featured Snippets and the Knowledge Graph
For the fifth straight year, we searched the 1.4 million search queries to measure the state of featured snippets. The goal was to look at a large number of queries that have potential to generate a featured snippet. We then looked at how many of these produced results, as well as how these results have […]
Rating the Smarts of the Personal Assistants – 2019 Edition
We are pleased to present the 2019 update to our Digital Personal Assistants accuracy study. In this latest edition of the study, we tested 4,999 queries on seven different devices: • Alexa • Echo Show • Cortana • Google Assistant on Google Home • Google Assistant on Google Home Hub • Google Assistant on a […]
5 Steps to Creating Customer Journeys & Personas
Marketing and sales teams often grow into silos. And although both are working toward the same goal, they have a lack of shared knowledge about where – and how – they can fit together based on customer activity. Unfortunately, there isn’t a one-stop-shop for reference when creating marketing experiences, measuring engagement and integrating sales efforts […]
Leveraging Your Content Investment: Blogs vs Content Hubs
We started with the theory that blogs are used as publishing platforms on many sites where they don’t make sense. The reason for this theory is that the majority of content published in blogs is evergreen content – and that two main components of a blog don’t work well with evergreen content. These components are: […]
How to Use Research & Personas for Personalized Marketing
Personalization, by definition, should not be a “one-size-fits-all” effort. It’s a customer-driven approach that can dramatically improve marketing results by leveraging user data, customer insights and strategic knowledge of a customer journey. Most importantly, it can build trust between customers and brands, as well as increase B2B sales by reaching current or prospective customers through […]
Multi-channel Chatbot Automates Interactions with up to 3,000 Users a Month
Chatbot Case Study Results Multi-channel chatbot accessible through Facebook and WhatsApp resolves 42 requests per hour Supports 14 complex dialogs Employs custom entities detection algorithm Spanish chat interface with option to expand into English, Portuguese, and more. Serves an average of 3,000 users a month Overall adoption of DevOps processes and mentality Executive Summary Our client, […]
Geolocation Company Increases Efficiency in Database Queries by 87%
Data Analytics Case Study Results Easy-to-use, web-based internal platform created to access specialized data in 1 query Internal platform also slated to be launched as a client-facing platform Client-facing platform evolved from only catering to Apache Zeppelin to supporting Zeppelin, Jupyter, Python, and more 87.7% reduction in process to pull relevant data from catalog Enabled easy access […]
Cutting Deployment Times by 50% and Infrastructure Costs by 30% with Devops
DevOps Case Study Results Faster time to market, 50% reduction in deployment time Refactored cloud architecture 30% reduction in infrastructure costs 30-40% less time in CI/CD pipeline, getting to a one-click deployment Team oversees 15+ applications, all productive Database migration of 400 million records Executive Summary Our client, a global geolocation company with offices in the US […]
Performance Engineering Practices Improve Systems Performance by 200% in 6 Months
Performance Engineering Case Study Results 200% performance improvement in critical cases in 6 months Fully automated testing allows for over 300 test executions a day Issues are flagged at the beginning of the software development life cycle Improved information analysis Tests run in isolated performance environments before being deployed to production Time and money savings achieved by […]
Perficient Latin America’s Performance Tool Drives Innovation and Reduces Data Processing Time from Days to Minutes
Performance Tool Case Study Results Can process data from several performance robots, including JMeter and Gatling Processes SAR and Perfmon logs Customizable graphics to fit specific requirements Reduces data processing times Easy-to-understand performance graphics and visuals Will integrate machine learning and data analytics to improve predictions Executive Summary Perficient Latin America, a purpose-driven software development outsourcing firm, […]