Salesforce

In the first part of this series, we covered how to connect a mobile app to Marketing Cloud Personalization using Salesforce’s Mobile SDK. In this post, we’ll explore how to send catalog items from the mobile app to your dataset. What’s new on the DemoApp? Since the last post, I made some changes in the […]

Salesforce Apex is a versatile programming language that empowers developers to automate processes, customize functionalities, and build dynamic applications. However, while working with Apex, developers often encounter a common hurdle: Mixed DML Operations. This restriction can be frustrating if not understood properly. In this blog, we’ll explore what Mixed DML Operations are, why they occur, […]

Perficient Leads with Strategy at the 3M Open AI may dominate the executive agenda—but for many organizations, it’s failing to deliver real transformation.  While 84% of CIOs list AI as a top business priority, just 11% have achieved full-scale adoption, and only 12% of employees feel properly trained. The result? AI initiatives stall, internal skepticism […]

We’re heading to Agentforce World Tour Boston to connect, learn, and talk AI-first strategy.  As the momentum around generative AI grows, so does the urgency to act. Companies across healthcare, life sciences, and financial services are under pressure to operationalize it without adding risk or complexity.  If you’re joining us in Boston, here’s what you […]

Salesforce is about to launch Agentforce 3.0, and it marks a major leap forward in how enterprises manage a hybrid workforce of humans and AI agents. The platform is designed to help organizations scale digital labor with more visibility, more flexibility, and more trusted AI performance.  Launching June 23 on Salesforce+, Agentforce 3.0 introduces:  A […]

The Great Marketing Evolution Marketing today is no longer about sending the right message—it’s about delivering that message at the right moment. Customers expect brands to anticipate their needs, adapt quickly, and deliver personalized experiences without feeling intrusive. The companies that succeed? They’re not guessing. They’re using data and automation to stay ahead.  But making […]

Single Sign-On (SSO) is a crucial part of modern web applications, enabling users to authenticate once and access multiple systems securely. If your organization uses Salesforce as an Identity Provider (IdP) and Drupal as a Service Provider (SP), you can establish a secure SSO connection using the SAML protocol. In this blog, we’ll walk through […]

The Cost of Disconnected Sales and Marketing Processes In many organizations, there’s palpable friction between marketing and sales teams. Should marketing be responsible for MQLs, meetings, pipeline—or all three? Why aren’t sales converting and closing enough deals? Too often, what happens between these teams is messy, manual, and misaligned. Leads fall through the cracks, handoffs […]

Digital transformation in insurance isn’t slowing down. But here’s the good news: agents aren’t being replaced by technology. They’re being empowered by it. Agents are more essential than ever in delivering value. For insurance leaders making strategic digital investments, the opportunity lies in enabling agents to deliver personalized, efficient, and human-centered experiences at scale. Drawing […]

How Salesforce Turns from Catalyst to Constraint At a time when agility and efficiency are the new currency of business, your Salesforce org should be your most powerful asset—not a tangled web of technical debt, short-term workarounds, and outdated architecture. Yet many companies are feeling the strain.  Customizations are built in silos New functionality gets […]

AI Isn’t the Future—It’s Already Here Sales, service, and marketing teams face increasing pressure to do more with less, and artificial intelligence is expected to play a pivotal role in meeting that challenge. Yet despite the rapid adoption of generative AI (GenAI), many organizations are struggling to turn that excitement into real business value. According […]

Salesforce’s acquisition of Informatica is a big move and a smart one. It brings together the world’s #1 AI CRM with a top name in enterprise cloud data management. Together, they’re taking on a challenge every business faces — turning scattered, messy data into something clean, connected, and ready to power AI. What’s Next for […]