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Content Compliance Without the Chaos: How Optimizely CMP Empowers Financial Services Marketers

In financial services, content isn’t just about telling your story — it’s about telling it right. Every blog post, product update, or social post is a potential compliance risk if not handled carefully. Regulatory bodies like FINRA, SEC, and GDPR aren’t known for leniency, and the cost of a misstep can be significant — fines, […]

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Opal: Optimizely’s AI Assistant Powering Content, Personalization, and Workflow Automation

Overview Opal is Optimizely’s AI assistant designed to accelerate and enhance the entire marketing workflow. Integrated natively across OptimizelyOne, Opal helps teams ideate, plan, generate, manage, and optimize content more intelligently and efficiently. This post outlines key features, current capabilities, upcoming enhancements, and how Opal fits into the broader AI powered content lifecycle. Opal leverages […]

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Perficient is Shaping the Future of Salesforce Innovation

Perficient’s longstanding partnership with Salesforce is a testament to our belief in this platform’s transformative power in solving complex business challenges and designing superior digital experiences.    We strive to stay ahead of the evolving Salesforce ecosystem and actively shape its future. Our talented Salesforce professionals go beyond mere implementation; we focus on driving innovation, fostering […]

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Reimagining Find Care: How AI is Transforming the Digital Healthcare Experience [Webinar]

Choosing a provider is one of the most personal decisions in healthcare. Yet, one in five consumers abandon healthcare organizations due to poor digital experiences. In our recent webinar “Reimagining Find Care: How AI is Transforming the Digital Healthcare Experience,” healthcare leaders explored how AI-powered search, recommendations, and personalization are redefining access to care. Hosts […]

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Sitecore Personalize: Advanced Page Targeting

In my previous blog https://blogs.perficient.com/2024/07/01/sitecore-personalize-close-event-logic/, I shared a method for using cookies to enable the user to dismiss an alert banner.  This process involved writing the cookie when the user clicks the close icon and checking for the cookie when the experience is displayed.  This approach worked well because the entirety of the javascript code […]

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HCL Commerce V9.1 – The Power of HCL Commerce Search

The HCL Commerce v9.1 release saw major changes in features, functionality, and technology. This blog series will focus on each of these components separately. Some examples of these changes include HCL Commerce Search, which is powered by Elasticsearch, a modern storefront that uses Next.js, containerized cloud-native architecture, modern business user tooling, and support for new […]

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Getting Started with Personalization in Sitecore XM Cloud: Enable, Extend, and Execute

  In my previous blog – Personalization in Sitecore XM Cloud: What’s New, What’s Different, and What It’s Built On!, I explored what makes personalization in Sitecore XM Cloud so powerful – from its cloud-native infrastructure and headless architecture to the built-in rule-based targeting engine. Now, I’m shifting from concepts to implementation. In this post, […]

Jill Boisvert Fosters Continuous Learning in Perficient’s Salesforce Practice

From Operations to Project Management: How Jill Boisvert Drives Success in Perficient’s Salesforce BU  Perficient promotes meaningful growth by challenging, championing, and celebrating every colleague. We recently connected with Jill Boisvert, project manager, whose passion for knowledge sharing has ignited genuine connections within Perficient’s Salesforce Business Unit (BU). Continue reading to discover how her extensive […]

AI Assistant Demo For Project Analytics

AI Assistant Demo & Tips for Enterprise Projects

After highlighting the key benefits of the AI Assistant for enterprise analytics in my previous blog post, I am sharing here a demo of what it looks like to use the AI Assistant. The video below demonstrates how a persona interested in understanding enterprise projects may quickly  find answers to their typical everyday questions. The […]

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HCL Commerce V9.1 – Coexistence of the Headless Next.js Ruby & Aurora Storefronts

HCL Commerce v9.1 release saw a major change in features, functionality, and technology. This blog series will focus on each of these components separately. Some examples of these changes include HCL Commerce Search, which is powered by Elasticsearch, a modern storefront that uses Next.js, containerized cloud native architecture, modern business user tooling, and provides support […]

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Unlock Automation Success: Power Automate Workshops at TechCon365 PWRCON

Automation is transforming the way businesses operate, streamline workflows, and drive productivity. As organizations continue to adopt modern technologies, the need to harness the power of automation has never been more critical. At TechCon365 PWRCON, Microsoft MVP Amarender Peddamalku is offering two back-to-back hands-on workshops to help attendees master the art of automation with Microsoft […]

Adobe Genstudio For Performance Marketing For Beginners

Adobe GenStudio for Performance Marketing for Beginners

Adobe is offering marketers the opportunity to experience the power of Adobe GenStudio for Performance Marketing firsthand via a product sandbox. This interactive space will allow users to see the product in action and is designed to simulate the GenStudio for Performance Marketing workflow. Luckily for you, Perficient is part of a select group of […]

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