Adobe

Adobe has supported CNAME configuration for Adobe Analytics and Adobe Target for some time now, but unfortunately doesn’t provide the same for Launch by Adobe. The latest version of ACS AEM Commons, version 4.4.0, includes a new feature to fetch remote files and serve them via AEM. The primary use case I implemented this feature […]

Adobe’s acquisition of Marketo brings exciting opportunities to extend Adobe’s considerable marketing capabilities with a tightly integrated B2B and ABM solution. As a leading partner of both Adobe and Marketo, Perficient is leading the push to integrate these solutions. One of the main integration points between AEM and Marketo is via Marketo’s JavaScript forms. We built […]

Yesterday, Cedric Huesler, the Director of Product Management at Adobe started a Twitter thread on AEM as a Cloud Service. I have a number of burning questions about AEM as a Cloud Service, so I figured I’d take Cedric up on the offer to ask anything. Cedric graciously replied, hopefully, you find these replies helpful as we all learn more […]

Today Adobe announced the availability of their newest offering AEM as a Cloud Service, a new version of AEM running natively in Adobe’s cloud as a Platform as a Service (PaaS). To be clear, this is different than their existing Adobe Managed Services or Cloud Manager offerings which run AEM as a standalone app running on Virtual […]

As the marketing automation industry continues to mature, experts are forecasting a dynamic future. Marketing leaders are laser-focused on data and advancing reliable marketing automation processes. We asked Perficient Digital experts for their thoughts on the future of the marketing automation and put their insights in this interactive eBook, The Marketing Leader’s Guide to the […]

During Q3 2019, I challenged myself to obtain a few different Adobe Certifications by the end of the year. As the end of the year came-and-went, I ended up with three Adobe Certifications. I’m now an Adobe Certified Expert in Adobe Analytics, Audience Manager and Target. The first certification I pursued was the Analytics Business […]

T’was the week after Christmas and all through the blog, not an author was writing nor viewing the log(s). Though my ideas are scarce I’ve had many a complaint and many had caused my language to not be that of a saint. The 12 questions below are not constructive, but if Adobe were to consider […]

This is the final post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. As we noted in earlier posts in the series, marketing attribution can be a challenge if you have flaws hiding in your marketing strategy. The last flaw in our hidden attribution series is […]

This is the fourth post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. Marketing attribution can be a challenge if you have flaws hiding in your marketing strategy. The fourth hidden flaw in our marketing attribution series is missing the most relevant account connections. This flaw […]

This is the third post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy.  As I mentioned in last week’s post on attribution flaws, a recent Perficient Digital survey of B2B organizations reported 92% of marketing leaders state that proving the impact of marketing campaigns is a […]

As marketers we work tirelessly to extract meaningful data from our digital experiences, but how often do we actually close the loop? In this blog post, we’ll walk through how to retrieve Adobe Analytics Workspace report data from Adobe Experience Manager using Adobe I/O. Our use case is that we want to prompt the user […]

Why Customer Profiles? The landscape is changing for marketers. Customers are increasingly concerned with privacy. Ad-driven conversion rates are in decline. The most “transformational” technologies wield a large percentage of marketing budgets, many of which make little to no real impact on the business. Among said new technologies are a host of new acronyms that […]