Salesforce Data Cloud is a real-time, unified data platform that helps businesses connect, harmonize, and engage with their customers. It provides a single view of the customer across all channels, enabling businesses to deliver personalized experiences in real time. Data Cloud is powered by artificial intelligence (AI) and machine learning (ML), which help companies to […]
Industries
Why Tel Links Can Help Your Healthcare Website Avoid a Bad Connection
Success! You’ve done it: Your healthcare website user is ready to convert. You’ve convinced them with your value proposition, made them feel valued and understood with your thoughtful tone, and motivated them to take action. As they scan for a phone number to reach you … nothing. No tel links. The user moves on. That’s […]
Generative AI Turns Marketing Insights into Action for OEMs
Generative artificial intelligence (AI) is on the news daily because it has huge ramifications for companies in all industries, but my eyes are glued to how it will affect automotive. The way I see it, there are two main categories for how generative AI will transform automotive: marketing and manufacturing. This time, I want to […]
The Importance of Product Content in Retail
Is your product content directly affecting your sales? In my experience (and I have a lot of shopping experience), yes! When a consumer can’t go look at the product in the store, they must rely on what’s on the screen in front of them, and, if I’m being honest, as a consumer I’m often disappointed. […]
People of Perficient: Meet John Ideler, Director of Healthcare and Life Sciences
After nearly two decades with our global digital consultancy, John Ideler, director in our healthcare and life sciences (HLS) business unit, is expanding his role and helping to build a culture of collaboration at Perficient. I recently sat down with him to learn more about his role and how he manages tactical and strategic responsibilities. […]
Why Your Value Proposition Is Crucial to Your Healthcare Services Content
“I just don’t know why someone would choose us over a competitor.” It’s a statement we’ve heard from many healthcare marketing professionals when we ask them what makes them stand out from other organizations in their service area — in essence, asking them to identify their value proposition. That’s a real problem, because healthcare consumers […]
Evolving Healthcare: Generative AI Strategy for Payers and Providers
Advances in technology are propelling consumer expectations and options for care. In this swirling sea of change, healthcare organizations continue to explore new ways to improve outcomes and organizational resiliency. One area gaining significant buzz (and a healthy dose of hesitation) is generative AI. With its ability to analyze large datasets, identify patterns and trends, […]
What Your Brand Can Bring to Experiential Retail
In today’s digital age, customers are looking for unique experiences when it comes to shopping and retailers are finding it challenging to offer experiences that differentiate them from their competitors. This is where immersive experiences come in. Sure, technologies like Augmented Reality (AR) and Virtual Reality (VR) have been around for some time, but their […]
What If College Was Just a Pit Stop? An Interview with Luca Ranzani
Most of us always hoped to apply what we learned in the classroom to our daily lives. In this episode, Jim Hertzfeld talks with Luca Ranzani, Team Captain & Manufacturing Lead, Mechanical and Industrial at MRacing, about his experience building racecars and leading the team in global competitions. This is a must-listen, be sure to check […]
The EV Leadership of Luca Ranzani Proves Automotive Has a Bright Future
As the season for Formula SAE ends, our company’s podcast “What If, So What” decided to interview the University of Michigan team captain, Luca, about his experience as an engineer for these incredible formula-style vehicles. I just finished listening to the episode, and I couldn’t believe how many parallels there were to the automotive industry. […]
Deposits, Deposits, Wherefore Art Thou? Juliet’s banker.
On May 31, the Federal Deposit Insurance Corporation (FDIC) reported to the public what many banks already knew and had been experiencing for the past year – that deposits are declining in the American banking sector. There has almost been $1.2 Trillion removed from the banking system over the past year. In addition, the recent […]
The Power of Generative AI for Financial Services
As the financial services industry continues to evolve, companies are looking for ways to stay ahead of the competition and increase their market share. One way to do this is by leveraging the power of generative AI. Generative AI is an advanced form of artificial intelligence that can create content from scratch, taking the burden […]