Industries

The automotive industry has 3 overarching priorities that every OEM is wrestling with and thinking about: Gaining a close relationship with their consumer Discerning who controls the data and how they leverage it to create a better consistent omnichannel experience for the consumer Successful dealer transformation to address changing consumer preferences and the evolving automotive […]

In today’s digital landscape, having a solid digital strategy and embracing cutting-edge technology are key factors for business success. However, many enterprise organizations face challenges when it comes to coordinating the rollout of new marketing technology products and achieving scalable growth. Without a Digital Strategy, your Business may Fail. It’s simple: change is tough for […]

B2B marketing is undergoing a shift across industries. Look at companies like Salesforce or HubSpot for examples of great B2B consumer experiences. And who can forget Workday’s excellent Super Bowl LVII commercial celebrating the corporate rock stars? These organizations realize that there is still a ”C” hiding in B2B and are deploying some of the […]

In today’s highly competitive retail landscape, providing exceptional customer experiences is paramount to success. Customers now demand seamless interactions across multiple channels, personalized services, and real-time access to product information. To address these evolving expectations, IBM has developed the Sterling Next Generation Store Engagement solution, a powerful platform that helps retailers transform their in-store experiences […]

Achieving Success with Your E-Commerce Upgrade or Replatform Navigating e-commerce upgrades, whether for B2B or B2C businesses, can be compared to preparing a delicious feast in a busy kitchen. The secret ingredients for success are rapid growth and technological innovation. However, without a clear digital strategy, financial constraints, fear of risks, organizational resistance to change, […]

Salesforce Data Cloud is a real-time, unified data platform that helps businesses connect, harmonize, and engage with their customers. It provides a single view of the customer across all channels, enabling businesses to deliver personalized experiences in real time. Data Cloud is powered by artificial intelligence (AI) and machine learning (ML), which help companies to […]

Success! You’ve done it: Your healthcare website user is ready to convert. You’ve convinced them with your value proposition, made them feel valued and understood with your thoughtful tone, and motivated them to take action. As they scan for a phone number to reach you … nothing. No tel links. The user moves on. That’s […]

Generative artificial intelligence (AI) is on the news daily because it has huge ramifications for companies in all industries, but my eyes are glued to how it will affect automotive. The way I see it, there are two main categories for how generative AI will transform automotive: marketing and manufacturing. This time, I want to […]

Is your product content directly affecting your sales? In my experience (and I have a lot of shopping experience), yes! When a consumer can’t go look at the product in the store, they must rely on what’s on the screen in front of them, and, if I’m being honest, as a consumer I’m often disappointed. […]

After nearly two decades with our global digital consultancy, John Ideler, director in our healthcare and life sciences (HLS) business unit, is expanding his role and helping to build a culture of collaboration at Perficient. I recently sat down with him to learn more about his role and how he manages tactical and strategic responsibilities. […]

“I just don’t know why someone would choose us over a competitor.” It’s a statement we’ve heard from many healthcare marketing professionals when we ask them what makes them stand out from other organizations in their service area — in essence, asking them to identify their value proposition. That’s a real problem, because healthcare consumers […]

Advances in technology are propelling consumer expectations and options for care. In this swirling sea of change, healthcare organizations continue to explore new ways to improve outcomes and organizational resiliency. One area gaining significant buzz (and a healthy dose of hesitation) is generative AI. With its ability to analyze large datasets, identify patterns and trends, […]