Life Sciences

Chances are that your organization, wherever it sits in the healthcare ecosystem, has invested in a set of journey maps. These are tools, typically created as part of a marketing effort, that detail the journey your audiences take with your product or service. For example: How patients access care at your hospital How consumers discover […]

In our recent webinar, “Improve Medical Product Information Sharing With Virtual Agents,” Prabha Ranganathan, Kari Blaho-Owens, and Nico Frantzen discussed the ways that implementing virtual agents in life sciences companies’ call center operations can help to promote pharmacovigilance and more effectively service customers. Below are some of the questions we answered during the webinar and some that […]

Our life sciences and technology experts recently delivered the webinar, “Improve Medical Product Information Sharing With Virtual Agents,” where they discussed how automation and artificial intelligence can be used to optimize call center operations and improve end-user experiences. Here are five key takeaways: Just because a system is powered by AI doesn’t mean you have […]

Kari Blaho-Owens, Ph.D., is Perficient’s Director of Pharmacovigilance, Safety, and Regulatory Affairs. She leads a team that provides PV, regulatory, risk management knowledge, and consulting to pharma and CROs. Perficient also hosts PV-related applications, configure, validate and maintain PV adverse event databases, and reporting solutions. At the end of the day, we contribute to patient […]

According to market research, the global animal health market was valued at approximately $139 billion in 2020 and is predicted to grow to more than $190 billion by 2027. Even without its projected growth, animal health organizations, much like their human pharmaceutical counterparts, often do not have the adequate technology infrastructure to support or streamline […]

Perficient is thrilled to announce a new partnership with Lokavant, a leading clinical trial intelligence solutions company. Lokavant’s solution aggregates and harmonizes clinical trial data, helping customers gain a more comprehensive understanding of how their trials are performing operationally. “Our partnership with Lokavant will greatly benefit our clients,” said Param Singh, director of clinical operations […]

The internet is on fire with recent news of a new security vulnerability identified in Apache Log4j. Log4j is an open-source logging framework used by major Java-based enterprise applications and servers. The vulnerability is being considered as one of the most dangerous ones found in recent years. It potentially allows attackers to execute arbitrary code […]

Customers’ expectations for their shopping experiences have drastically altered, largely in part due to Amazon. Gone are the days where you have to run to Foot Locker or Toys “R” Us to buy presents for your kids. Place an order online, and in some cases, get it delivered the same day. The COVID-19 pandemic forced […]

Pharma, as a whole, had initially been stubborn to join the digital revolution, but COVID-19 had all industries scrambling to find socially-distanced and contactless ways to better serve consumers and patients. This forced pharma to elevate their digital game. Along with meeting consumers and patients where they are in the digital space, according to Forrester’s […]

Today’s customers and patients crave and expect both personalized and convenient shopping experiences. And when given those experiences, consumers tend to buy and be more loyal because there’s less friction in the buying journey. It’s a recipe for direct-to-consumer (DTC) business models to thrive… “Seven in 10 (69%) of Americans made at least one purchase […]

Informed consent, an integral part of clinical research, ensures that clinical trial participants are well-informed about all the relevant aspects of the clinical trial and that their participation is voluntary. However, as clinical studies get more complex, informed consents are getting longer and less clear, defeating their intended purpose. According to a survey, 35% of […]

Our Life Sciences and Data Solutions practices built a new platform to help analyze clinical trials The rigorous process for developing new drugs and therapies is rigorous, and only one out of every 10 medicines makes it through to the regulatory submission and approval. Non-compartmental analysis (NCA) is an essential activity within the drug development […]