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experience-driven commerce on a mobile phone

Meet Perficient’s Chief Strategists: Mike Rabbior

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. Earlier this year, we announced the first class of Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights […]

enterprise cloud adoption

Cloud Technology Has Changed the Game

I have just returned from the Gartner Application Strategies and Solutions Summit 2018. This was one of those conferences where it turns out to be something different than what you expected. The agenda was a solid blend of educational sessions, networking opportunities and meaningful keynotes. Like many conferences, the real value comes from hearing from […]

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A Proper OMS: The Key to Successful Selling on Marketplaces

A lot of companies, whether they’re a B2B a B2C seller, have the inclination to sell their products on digital marketplaces such as Amazon, Overstock, and eBay. By selling their products on these platforms, organizations are able to grow their revenue outside of traditional selling channels. This is especially beneficial for companies with very niche […]

Organizational Alignment

Combine Strengths to Meet Customer Needs: ERP & OM Integration

When managing business processes, Enterprise Resource Planning (ERP) software is second to none. Suppliers and manufacturers can continuously update financial resources across business units while managing data efficiently. However, most companies don’t realize that when it comes to order fulfillment, ERPs fall flat. They fail to maintain inventory visibility internally, and lack the capability to provide […]

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Telling Perfect Product Stories with PIM

Everyone loves a great story. Our oldest friends, sitcoms, movies, books, sports, and music all tell the types of stories that move us. They move us to action or leave us wanting more. When it comes to your website and your products, how can you tell the same type of compelling story? One that moves […]

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The Secret to PIM Implementation: A Business-Driven Approach

Imagine that your ecommerce company’s product information and data is spread out and recorded on multiple systems. Some is recorded in your ERP system, while the rest is living in spreadsheets, online, or on other operating platforms. How is it possible to accurately analyze or measure important performance metrics, maintain up-to-date product information, keep internal […]

3 Steps You Can Take to Achieve B2B Personalization

The concept of a personalized consumer experience is nothing new. Whether we’re receiving product recommendations based on previous purchasing behavior, or being presented with online ads related to our search history, we know what a targeted user experience looks like. But the same tactics that apply to a B2C experience don’t necessarily translate in a […]

Options for Deploying IBM WebSphere Commerce V9 on AWS

IBM WebSphere Commerce (WCS) V9 evolves from a monolithic application into a headless-commerce/microservices architecture which can be deployed on a cloud service provider. Key components of this application are separated into five different services that each run in its own container. Each container can be auto scaled based on its individual workload requirements. You can […]

The Key Differences Between B2B and B2C Personalization

As consumers, we know what we expect from a personalized experience. We might see this put into action by our favorite retailers, through online ads and email marketing promotions created around our past behavior or buying decisions. But those same tactics and approaches don’t apply to B2B marketing. There are several differences in the B2C […]

A Rising Star: Perficient Digital Wins inRiver PIMpoint Award

Perficient Digital was recently awarded the 2018 North America Rising Star award at the inRiver PIMpoint summit. One of only three partner awards, the Rising Star award is given to a partner who demonstrates a dedication to excellent strategy, delivery, and implementation of the inRiver PIM platform. Our impressive portfolio of customers and successful investments […]

Why Personalization is a Must for Any B2B Business

Personalized experiences are the new digital imperative. This is true in our experiences as consumers, and those expectations are also influencing the needs of B2B customers. Features like one-click ordering and immersive product content are no longer exclusive to retail giants or niche, experience-rich brands — they are expected across B2B. Your buyers expect you […]

Information, Monitoring & Automation – A System Admin’s Views

As a part of my role, I am responsible for maintaining uptime for giant e-commerce web applications and their infrastructures. Whenever any issue occurs on the live e-commerce web application, we need to collect infrastructure and application logs, which provide us with information about the issue. We then analyze the logs and perform the appropriate steps to […]

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