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Marisa LatherMarketing Manager

Marisa Lather is the Employment Branding Marketing Manager at Perficient and is proudly dedicated to developing the Perficient culture. Known as @MarketerMarisa, she is a data-driven design thinker who specializes in creating aesthetic brand experiences that delight. With an inbound marketing specialization in multimedia content creation and engagement, she develops and executes omnichannel campaigns, blending online and offline worlds to create data-informed content and affinity-building experiences for brands. She is actively engaged in the national marketing community, blogs about modern business, personal development, marketing, and more at www.MarketerMarisa.com, and speaks at conferences around the country. Connect with Marisa on LinkedIn and follow @MarketerMarisa on Twitter, Instagram, Facebook, and Pinterest.

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Blogs from this Author

The Most Valuable Benefit of Salesforce Financial Services Cloud

Advising the Advisor: Are you thinking far enough ahead? Here’s how How familiar is your organization with the flexibility and integration Financial Services Cloud offers? The solution helps improve the customer experience, strengthen client relationships, and drive new business by integrating sales, service, and marketing. Digital transformation impacts every area of an organization, and companies […]

Perficient Shares Powerful API Strategies at MuleSoft #CONNECT18

MuleSoft CONNECT 2018 is the company’s “fifth annual conference, where CIOs, IT leaders, and developers will come together to discuss how to accelerate digital transformation with application networks.” (MuleSoft) We first broke the news of the MuleSoft acquisition by Salesforce and the birth of Integration Cloud earlier in 2018, and as a long-time partner of Mulesoft, Perficient is […]

Salesforce DMP, Financial Services Cloud & B2B Analytics Intro

Must-Know Salesforce Updates What You Need to Know About Financial Services Cloud Field Service Updates in Summer ’18 that Will Change How You Work Self-Service or Bust: Why Connected Customer Portals are Vital to Customer Experience 6 Easy Ways to Personalize Your Campaign Gartner Names Salesforce a Leader in Magic Quadrant for Enterprise High-Productivity Application […]

automotive

Lightning Flow, Data Security, Summer ’18 Enhancements & More

Top Salesforce Updates You Need to Know Einstein, Lightning & More: What’s New in Salesforce Sales Cloud in Summer ’18 Top 5 Jaw-Dropping Salesforce Communities Summer ’18 Enhancements Why is Data Security Important to Me? Running an Integrated ABM Campaign in 5 Steps Connecting to Salesforce in Outlook Perficient’s Award-Winning Partnership with Salesforce What Organizations […]

Perficient’s Award-Winning Partnership with Salesforce

Take a closer look at Perficient’s award-winning partnership with Salesforce. We have implemented more than 3,000 Salesforce solutions that empower businesses to become more responsive, efficient, and relevant. Whether you’re looking to drive efficiency, insight, reliability, simplicity, scale, or collaboration, we’ll unlock the right Salesforce solution for you. 2016 Salesforce Partner Innovation Award The 2016 […]

Salesforce Connect, Field Service, Lightning Migration & More

Top Salesforce News What is Salesforce Connect? Next-Generation Field Service Lightning Takes Customer Experiences to New Heights Salesforce Lightning Migration Framework & Assessment Prepare Your Team to Transform Customer Service and Deliver More Than a Smile It’s impossible to keep up with all the developments and breaking news that surround Salesforce. Luckily, you’ve got us. […]

automotive

Salesforce Lightning Migration Framework & Assessment

It’s clear to see Salesforce’s product roadmap hinges on Lightning. The challenge question for users is how and when is the right time to migrate over to Lightning? All Successful Salesforce Projects Begin With These Steps Determine first where you are – an honest assessment. Start with internal audits and assessments to help determine the […]

Change Management Tips, Emoji, Omnichannel Experiences, and more

What You Missed in Salesforce News — April 16, 2018 Salesforce Acquires Mulesoft and Announces Integration Cloud Think About the “Who”: Tips for Using Change Management for a Successful Transition to Lightning The Need for a Seamless Shopping Experience Dealing with the Disengaged: Transforming Unhappy Staff into Productive and Engaged Employees Pardot Introduces Emoji 8 […]

What You Missed in Salesforce News – April 9, 2018

Top Salesforce News 3 Easy Steps for Data Management in Salesforce Salesforce Acquires Mulesoft and Announces Integration Cloud Introducing 24×7 Proactive Monitoring What You Need to Know About the Lightning Platform How to Sell Smarter with the New Sales Cloud Quickly and Easily Prevent Duplicate Records Moving From Clicks to Conversation: Finally Analytics You Can […]

Salesforce Acquires Mulesoft and Announces Integration Cloud

Salesforce aficionados’ ears perked up last week with the acquisition of MuleSoft for $6.5B, and even more so when the fastest-growing software company on the globe announced Integration Cloud, a solution that directly impacts the future of Salesforce in a big way. Salesforce Acquires MuleSoft Salesforce and MuleSoft share in a press release “MuleSoft provides […]

What You Missed in Salesforce News – April 2, 2018

It’s impossible to keep up with all the developments and breaking news that surround Salesforce. Luckily, you’ve got us. Here are some of the top stories of the past week. Salesforce Shield Platform Encryption: Keeping Data Safe Customer information security is critical to Salesforce’s success. Your data is already very secure, but to meet the […]

What You Need to Know About the Energy Industry in 2018

The energy industry comes with its own unique set of factors; deregulation, volatile markets, consumer demand, and investor expectations have increased competition and created new opportunities. Keeping our client’s strategic, financial, and regulatory needs in mind, we are dedicated to furthering the industry, especially as it relates to technology, business optimization, and digital transformation (as […]

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