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What You Need to Know About the Energy Industry in 2018

The energy industry comes with its own unique set of factors; deregulation, volatile markets, consumer demand, and investor expectations have increased competition and created new opportunities.

Keeping our client’s strategic, financial, and regulatory needs in mind, we are dedicated to furthering the industry, especially as it relates to technology, business optimization, and digital transformation (as you see in the list below).

What factors in the energy industry that you would like to learn more about? Let us know in the comments below.

Collaboration Helps Advance Energy Industry

Energy companies continue to collaborate with other organizations to further research. For example, Shell recently opened a mobility research center at Tsinghua University in China. According to a company press release, “This new centre will focus on developing solutions for the automotive sector, including the development of high-efficiency lubricants and additives; cleaner use of conventional fuels; and the development of alternative fuels and new energies that help reduce greenhouse gas emissions. Shell and Tsinghua will collaborate to develop new technologies and conduct industry studies.” Keep reading

Oil & Gas Remain Incredibly Important

Consumers typically do not tout their excitement about oil and gas companies, like they do for the Apples and Amazons of the world. Why is that? Think about it. . . After all, if we didn’t have oil and gas, where would the world be? Would we be better off? Would we be more advanced? Chances are, no. Oil and gas remain the world’s two most important sources of energy. However, renewables are becoming increasingly important in the energy industry and for the environment. Keep reading

A Customer Success Platform for the Fourth Industrial Revolution

Have you heard of the Fourth Industrial Revolution? First, there was steam, next electricity, then computers, and now the Fourth Industrial Revolution, where machine learning allows artificial intelligence and robotics to come alive, and the Internet of Things to transform the customer experience. Technology is rolling out daily, already becoming an active partner in almost every task, from shopping via voice command to autonomous cars. Even the smart device you could potentially be reading this on is part of the toolkit allowing us to be ever-connected and always on. Keep reading

Energy Industry Needs Fewer Counterproductive Regulations

While the industry is seeing much innovation, and while energy companies are doing positive work in communities and around the world, there is no question that the industry still faces several serious challenges. The industry needs fewer counterproductive industry regulations and, instead, better policies that leverage free trade and support innovation. Free trade can lead to more investment, job creation, and increased energy production. It would ensure a reliable supply of energy, as well as affordable energy, for years to come. Keep reading

Innovation Steams Ahead in the Energy Industry

Over the years, the industry has found better ways to drill for oil. That’s very important because the world consumes approximately 97 million barrels of oil per day. Of that amount, the U.S. uses 19 million. However, since the U.S. produces 12 million barrels, it net imports. The market is roughly balanced in terms of what the world produces and uses. Keep reading

Energy Companies Embrace Philanthropy

As energy companies thrive in the new operating environment, philanthropic work will increase. Energy companies understand the need to give back and improve communities. It’s about reaching out and lending a hand to those who need it most, often at very difficult times in their lives. Keep reading

[Guide] 2018 State of the Energy Industry

Using the insights we’ve gleaned from conversations with clients and perspectives from industry executives, we have prepared a guide that describes the current state of the energy industry. Use it as a barometer to measure the impact of your own activities and initiatives. How do you compare to your peers? Are you doing the right things? Should you adjust your strategy to remain or become an industry leader? Keep reading

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Marisa Lather, Marketing Manager

Marisa Lather is the Employment Branding Marketing Manager at Perficient and is proudly dedicated to developing the Perficient culture. Known as @MarketerMarisa, she is a data-driven design thinker who specializes in creating aesthetic brand experiences that delight. With an inbound marketing specialization in multimedia content creation and engagement, she develops and executes omnichannel campaigns, blending online and offline worlds to create data-informed content and affinity-building experiences for brands. She is actively engaged in the national marketing community, blogs about modern business, personal development, marketing, and more at, and speaks at conferences around the country. Connect with Marisa on LinkedIn and follow @MarketerMarisa on Twitter, Instagram, Facebook, and Pinterest.

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