Salesforce

Lightning Flow, Data Security, Summer ’18 Enhancements & More

Digital Transformation

Top Salesforce Updates You Need to Know

  • Einstein, Lightning & More: What’s New in Salesforce Sales Cloud in Summer ’18
  • Top 5 Jaw-Dropping Salesforce Communities Summer ’18 Enhancements
  • Why is Data Security Important to Me?
  • Running an Integrated ABM Campaign in 5 Steps
  • Connecting to Salesforce in Outlook
  • Perficient’s Award-Winning Partnership with Salesforce
  • What Organizations Can Learn From Spreadsheet Debacles
  • Adding Clicks not Code Extensibility to your Apex with Lightning Flow

 

It’s impossible to keep up with all the developments and breaking news that surround Salesforce. Luckily, you’ve got us. Here are some of the top stories of the past week.

Einstein, Lightning & More: What’s New in Salesforce Sales Cloud in Summer ’18

The Salesforce Summer ’18 Release promised a focus on delivering “more personalized and integrated customer journeys while enabling your team to work smarter with new levels of data insights across your Salesforce Org.” For the Salesforce Service Cloud, this means the introduction of many new and exciting features that streamline sales reps’ processes while enabling them to work with enhanced insights and improved forecasts. While there are many Sales Cloud updates in this release, we’ll focus on these main enhancements that we anticipate making the biggest impact. Keep reading

Top 5 Jaw-Dropping Salesforce Communities Summer ’18 Enhancements

Data Intelligence - The Future of Big Data
The Future of Big Data

With some guidance, you can craft a data platform that is right for your organization’s needs and gets the most return from your data capital.

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Things are heating up in the Salesforce Summer ’18 release, especially in Communities! Here are some highlights to look out for this release that includes SEO, security, and notifications enhancements, gamification, Chatter updates, and tells us how the Partner Community gets even better. Keep reading

Why is Data Security Important to Me?

There is a lot of information out there telling you that you should protect your data. But why is data security important? More data exists online now than at any other point in time, and the quantity is only expected to keep growing. It’s important to protect yourself, and your customers, by using the Salesforce platform securely and staying in the know about data security best practices. Keep reading

Running an Integrated ABM Campaign in 5 Steps

Even though most B2B marketers are bought into Account-Based Marketing (ABM), very few of them are actually using the strategy to its greatest potential. While running a one-off ABM initiative is a good start, the magic really happens when you work across your organization to develop integrated campaigns that address the needs of your target accounts. But what do those campaigns look like? And how do you actually get them off the ground? In this article, we’ll share five simple but effective steps to help you build and refine your integrated ABM campaigns. Keep reading

Connecting to Salesforce in Outlook

Bring together the two platforms you use every day: Salesforce and Microsoft Outlook. View and work with Salesforce data directly in your Outlook inbox, create Salesforce records, and log emails back to Salesforce. Your teams stay in sync and you don’t have to do manual data entry.

Perficient’s Award-Winning Partnership with Salesforce

We have implemented more than 3,000 Salesforce solutions that empower businesses to become more responsive, efficient, and relevant. Whether you’re looking to drive efficiency, insight, reliability, simplicity, scale, or collaboration, we’ll unlock the right Salesforce solution for you. Keep reading

What Organizations Can Learn From Spreadsheet Debacles

Excel is flexible, powerful, and ubiquitous. Organizations across the globe use the spreadsheet software for just about everything – from external financial reporting to simple bar graphs. While some of these activities are inherently riskier than others, they are not outside the capabilities of Excel when used properly. Therein lies the problem: Most organizations are not good at managing spreadsheet risks – or teaching employees how to properly use Microsoft Excel. Here are four straightforward ways to help reduce the risk of spreadsheet errors. Keep reading

Adding Clicks not Code Extensibility to your Apex with Lightning Flow

Building solutions on the Lightning Platform is a highly collaborative process, due to its unique ability to allow Trailblazers in a team to operate in no code, low code and/or code environments. Lightning Flow is a Salesforce native tool for no code automation and Apex is the native programming language of the platform — the code! Keep reading

About the Author

Marisa Lather is the Employment Branding Marketing Manager at Perficient and is proudly dedicated to developing the Perficient culture. Known as @MarketerMarisa, she is a data-driven design thinker who specializes in creating aesthetic brand experiences that delight. With an inbound marketing specialization in multimedia content creation and engagement, she develops and executes omnichannel campaigns, blending online and offline worlds to create data-informed content and affinity-building experiences for brands. She is actively engaged in the national marketing community, blogs about modern business, personal development, marketing and more at www.MarketerMarisa.com, and speaks at conferences about around the country. Connect with Marisa on LinkedIn and follow @MarketerMarisa on Twitter, Instagram, and Pinterest.

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