Megan JensenSenior Solution Architect

Senior Solution Architect at Perficient. Sitecore Strategy MVP. Marketing Strategy enthusiast. Behavioral Economics nerd. Experience Design fan. SEO geek. Dataphile. Consultant, idea-haver, figure-outer of things.

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Blogs from this Author

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The Power of Sitecore Specialization at Perficient – Our People

Every technology consultancy can boast essentially the same laundry list of go-to-market buzzwords. They all have certifications, MVPs, and partnerships of different varieties: Silver, Gold, Platinum, Titanium, Uranium. Basically throw a dart at the Period Table of Elements and they have a partnership with somebody that aligns with it. And while the Sitecore group at […]

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How to Build a Global, Multilingual Website on Sitecore Composable DXP

As the digital world becomes both more global and more local, it’s more common for organizations have customers, offices, and partners in every corner of the world. This means we need to deliver relevant, useful, exceptional digital experiences to every user, no matter where they live or language they speak. Undertaking a global multilingual website […]

Cultural Considerations

Cultural Inclusion | How to Build a Global, Multilingual Website on Sitecore Composable DXP

The world and the digital experiences that connect us are more than words and images, zeroes and ones. They’re ideas. Values. Norms. Traditions. Expectations. And all of those have to be properly and appropriately represented by your team to your users. It only takes one jarring or culturally insensitive experience to give a customer the […]

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Hacking Human Nature, Part 2: The Endowment Effect

Leveraging Behavioral Economics to boost performance and improve user experience. This is second in our series co-authored by me and Zach Gay exploring how understanding Behavioral Economics can- and should- inform your marketing strategies. The Endowment Effect is the theory that people place more value on objects merely because they own them. My most prized […]

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Hacking Human Nature, Part 1: Social Proof Theory

Leveraging Behavioral Economics to improve performance and user experience. This is first in our series co-authored by myself and Zach Gay exploring how understanding Behavioral Economics can- and should- inform your marketing strategies. With each blog post we’ll dig into an individual theory and show how an understanding of these principals can help you develop […]

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Hacking Human Nature: Behavioral Economics and Sitecore Strategy

Why Understanding and Accommodating Human Behavior Can Lead to Outstanding Digital Experiences When I first started working on website projects on the Sitecore platform, it felt like every other day I was discovering a new capability. I don’t know how many times in the first few months I thought to myself, “Cool! We can do […]

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9 Low-Tech Ways to Prioritize Your Customer Before Your Brand

Priorities in business usually revolve around financials and forecasting, resources and revenue, team building and technology. It’s easy to become myopic and lose focus of the most important thing in the world: your customers. Refocusing your marketing strategy to revolve around your customer, instead of your organization’s own goals and products, is sometimes easier said […]