Megan Jensen

Solution Architect at Perficient. Sitecore enthusiast. Behavioral Economics nerd. Experience Design fan. SEO geek. Dataphile. Consultant, strategist, figure-outer of things.

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Blogs from this Author

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Hacking Human Nature, Part 2: The Endowment Effect

Leveraging Behavioral Economics to boost performance and improve user experience. This is second in our series co-authored by me and Zach Gay exploring how understanding Behavioral Economics can- and should- inform your marketing strategies. The Endowment Effect is the theory that people place more value on objects merely because they own them. My most prized […]

Watercolor of human brain

Hacking Human Nature, Part 1: Social Proof Theory

Leveraging Behavioral Economics to improve performance and user experience. This is first in our series co-authored by myself and Zach Gay exploring how understanding Behavioral Economics can- and should- inform your marketing strategies. With each blog post we’ll dig into an individual theory and show how an understanding of these principals can help you develop […]

Forrester Now Tech: AI Consultancies Report

Hacking Human Nature: Behavioral Economics and Sitecore Strategy

Why Understanding and Accommodating Human Behavior Can Lead to Outstanding Digital Experiences When I first started working on website projects on the Sitecore platform, it felt like every other day I was discovering a new capability. I don’t know how many times in the first few months I thought to myself, “Cool! We can do […]

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9 Low-Tech Ways to Prioritize Your Customer Before Your Brand

Priorities in business usually revolve around financials and forecasting, resources and revenue, team building and technology. It’s easy to become myopic and lose focus of the most important thing in the world: your customers. Refocusing your marketing strategy to revolve around your customer, instead of your organization’s own goals and products, is sometimes easier said […]