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Brian Bell

Brian Bell leads Perficient’s insurance practice with more than 25 years of experience, half of which was spent at a Fortune 100 diversified insurance company. He has served in many key positions during his career, including marketing, finance, and technology.

Blogs from this Author

ITC Vegas Key Takeaways Blog

3 Key Insurance Takeaways From InsureTech Connect 2024

The 2024 InsureTech Connect (ITC) conference was truly exhilarating, with key takeaways impacting the insurance industry. Each year, it continues to improve, offering more relevant content, valuable industry connections, and opportunities to delve into emerging technologies. This year’s event was no exception, showcasing the importance of personalization to the customer, tech-driven relationship management, and AI-driven […]

Financial Advisor Or Real Estate Agent Talking To Customer At Home

Manage Rising Expenses in Insurance

Have you noticed your expenses rising lately? Eating out costs are up over 4% year over year, housing expenses have increased by 5-6%, and opening your auto insurance bill reveals a shocking 22% hike. These figures highlight the inflationary pressures impacting various sectors but are particularly severe in the property and casualty (P&C) insurance industry.  […]

2024 Insurance Trends Perficient

5 Trends Shaping the Insurance Industry in 2024

As we move through 2024, the insurance industry faces significant transformations driven by technological advancements and evolving customer expectations. Let’s explore the key trends reshaping the insurance landscape and how they are set to redefine the industry’s future. 1. Platform Modernization: Enhancing Efficiency Across the Value Chain Organizations are actively embracing artificial intelligence (AI) and […]

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Transformative Trends: A Glimpse into the Future of Insurance Post-InsureTech Connect

Nearly two decades ago (has it already been that long?), I successfully transitioned my career which was steeped in financial services to a sole focus on the insurance industry. Throughout this period, my experiences within the insurance sector have spanned finance, strategy, operations, and consulting services. I firmly believe that this industry serves a noble […]

InsureTech Connect 2022 Recap: Key Themes Include Data, Personalization, and Embedded Insurance

Our insurance team is just returning from InsureTech Connect (ITC). What a great week in the desert! ITC is one of the, if not largest, industry gatherings of insurance carriers, solution provers, implementation partners, and startups. Over 2,400 companies were in attendance, and it was said that there were over 8,500 attendees present this year. […]

Addressing the Need for Personalization in the Financial Services Industry

Across financial services – industries such as banking, wealth management, and insurance – the need for greater personalization has been a theme for several years. Fueled by consumers’ willingness to share their data in return for timely and relevant experiences, personalization requires continually learning about the customer and applying this knowledge into the relationship and […]

Two people working together at a desk

How to Commit Your Entire Organization to Your Commerce Strategy

It’s hard to believe we are more than halfway through our blog series on commerce for the insurance industry. Reflecting on opportunities to improve commerce in the insurance industry and find ways to positively impact this industry with new opportunities with my colleague Beth Duerr has been exciting.  Now we’re focusing on internal commitment. We’ve […]

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Why the Shopping Cart is Irrelevant in Insurance

In our previous blogs, we’ve documented how insurance is a complicated product for the traditional commerce process. Let’s recap what we’ve covered: It’s a product mandated by the state, financial institutions, and professions for many parts of life – driving, homeownership, rental, professional liability, and others. But it’s not a product that most of us […]

A Digital Mindset: The Key to an Enhanced Strategy for Insurance Commerce

The connection between technology and consumers in the insurance industry has never been more relevant. Although the insurance industry was already facing rising competition and customer expectations, the global pandemic forced our industry to take legacy processes and technologies, and transition to “digital” seemingly overnight.  With the rise in vaccination rates and a hopeful return […]

GEICO, State Farm, Nationwide, Progressive, USAA Top Q1 2022 Mobile Insurance Scorecard

Recently, Digital Insurance issued the findings from Keynova Group on the 2022 Mobile Insurance Scorecard.  While mobile has long been a part of the carrier offering – pay a bill, get an ID card, file a claim – this survey reflects the evolution of insurers from transactional into personalized servicing. I’ve long advocated that personalization […]

How to Optimize Your Business’ Purchasing Journey for the Modern Insurance Customer

In today’s evolving digital world, our insurance partners are trying to increase awareness and consideration for their brand through digital commerce strategies such as social media platforms and third-party adjacent platforms to garner the attention of customers in a new way. And we don’t want insurance carriers to just stop at the brand awareness and […]

How the New Experience Economy Is Reshaping Insurance (Part 5 of 5)

Harvard Business Review defines the New Experience Economy as the fourth evolution of economic value, which includes commodities, products, services, and now, experiences. It is at this point where the product is most differentiated and pricing most premium. In a commoditizing marketplace such as personal lines, a personal experience is an opportunity for carriers to […]

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