While it means different things to different people, digital transformation is a movement. According to the research firm Altimeter, the definition of digital transformation boils down to this:
“The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.”
Digital transformation doesn’t just mean investing in technology or churning out an app or two. It means cultivating and maintaining
a company culture focused on stakeholders’ experiences, be they customers, employees, business partners, or even shareholders.
Organizations that have undergone digital transformation have not just digitized their offerings, they’ve integrated digital into their overall
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