Posts Tagged ‘digital’

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5+ Areas Financial Institutions Must Focus on in the Current and Post-COVID-19 Era

We have been talking about digital transformation for over 10 years, and the financial industry has been leading the change, albeit at its own pace. This year COVID-19 has been a major disrupter, immutably altering the traditional brick and mortar channel. Financial institutions must begin now to prepare a solid 2-year plan to manage this […]

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Visual Storytelling: Design Eye-Catching Graphics

Leverage Graphics to Showcase Your Digital Brand In our media-first world, enhancing your content with visuals is critical in connecting with your audience. Using visual media, like graphics, gifs, and infographics help publicize your brand, grow your online following, and even influence whether or not you make the sale. However, with a myriad of creative […]

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5 Ways to Consider Digital and Data and An End-to-End Architecture

Digital and data are like TV and movies. Imagine the following three scenarios of watching a movie during a long weekend with different types of technology. Note, all these movies are rated high or low on IMDB. Watching an amazing movie like Avengers End Game or Avatar on a laptop or iPad Now, that same […]

Innovation in B2B Healthcare: the Now, the New, & the Next

It goes without saying that the start of this new decade is unprecedented, unplanned, and flat out unwanted. Yet here we are, and we must find ways to think creatively and collaboratively moving forward. B2B healthcare organizations are at a very interesting crossroads. With all that has happened around the COVID-19 pandemic, leveraging technology and […]

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A Time for Empathy, Compassion, and Humanity: Digital is More Important than Ever

World-changing events often have a way of defining generations. For some, it’s war or economic depression. For others, it’s landing on the moon, discovering a new species, or finding a cure for Polio. The latter resonates now more than ever as we settle into the new world order and navigate the COVID-19 pandemic, forging ahead […]

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Why Strategy Is Exactly What You Need Right Now

When many people think of the word “strategy,” they start to conjure up images of a long-term plan built around some theoretical idea that may never happen. Unfortunately, many well-intended, traditional strategies have been outdated attempts at predicting the future that were beset by the realities of market changes, bad data, and, more often than […]

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Combining Online & Offline Data in Automotive – Part Two

In a previous blog post, I discussed the need and importance of combining online and offline data in the automotive industry. Now, in part two of this blog series, I will discuss some of the basic tools needed for combining online and offline data, as well as give some high-level examples of the types of […]

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Can Digital Solutions Help Us Understand and Battle COVID-19?

How can we use digital technologies to combat the spread of COVID-19? To use a recent industry analogy, the virus moves along its own supply chain, from source to recipient (person to person), often with many individual cases occurring in clusters. These patterns can provide us clues as to how the virus will further propagate. […]

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What Is Digital? – Part 2

In the first installment of this series, we explored the definitions of “digital” preferred by Perficient clients and other digital professionals. This episode continues our exploration into the nature of digital. We’ll look at the business benefits expected of digital, innovations associated with it, and attitudinal trends shaping investments in digital. Digital by Association In […]

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What Is Digital? – Part 1

When you hear “digital,” what comes to mind? A smartphone? Your Twitter feed? Maybe this morning’s Peloton session you absolutely crushed? Or perhaps it’s live-editing a Google document with teammates in multiple time zones. Or using AI to coax meaning out of data that not long ago you thought to be worthless. Digital can be […]

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Using Predictive Analytics in a Smart Factory

So you want a smart factory? Something that drives greater value by combining business processes and physical machines. Update your manufacturing processes from legacy automation to a fully connected stream of data. The solution translates a specific business problem into a data problem that can be solved with predictive analytics. Many manufacturing systems operate at […]

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Data Wrangling – Comparing Three Predictive Analytic Techniques

I spend a bit of time data wrangling. I try to pay mind to what the predictive analytic technique needs. Likewise, it does things on its own too. Then again, when interpreting results, I think on it again. Worse, when I try to compare models or create an ensemble, I really need to know. So, […]

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