Posts Tagged ‘Digital Experience’

Personalization and Relevant Search for better customer experience

Personalization and Relevant Search with Coveo for Adobe

You need personalization and relevant search. Marketing is no longer about convincing a customer to buy. It’s about helping them buy. And to be seen as an expert, companies need to deliver the information each customer needs. Technology that can seamlessly deliver personalized, targeted content is the Holy Grail. Whether your visitors browse or search, […]

Going Over Every Detail

Best Practices For Planning Your Next Healthcare Journey Map

We recently discussed how journey maps can be leveraged across organizations to create a holistic, patient-centered experience (if you missed it, you can learn more about ‘Activating Journey Maps Across your Healthcare Organization’). But before you can activate journey maps, you must create them. The following these best practices for planning your next healthcare journey […]

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Sing It With Me: What’s the Mask Mandate Got To Do With Wealth Management?

Mask mandates are being lifted across the country. California, New Jersey, Connecticut, Delaware, Oregon, Illinois, and Rhode Island have announced plans to lift their statewide mask mandates or school mask mandates, and more states have indicated they will revisit mask requirements in the near future. If you have been holding back on making investments to […]

direct to consumer mobile experience

7 Takeaways: “How GM Financial Elevates the Customer Experience With Journey Science”

Perficient’s Kevin Colletti recently joined forces with Srini Alagarsamy and Patrick Daly from GM Financial, as well as Adobe’s Chris Young to present the webinar, “How GM Financial Elevates the Customer Experience with Journey Science.” In the webinar, the panelists discussed how having a firm grasp on journey science can help personalize the customer experience. […]

High Five

AMN Healthcare and Perficient Win 2021 Optimizer Award

The ever-changing nature of the pandemic reinforces the importance of digital experiences across every industry. According to a recent article from McKinsey & Company regarding Covid-19’s effect on consumer thinking about healthcare, “consumers increasingly prefer digital channels across all healthcare-related activities.” This created a unique opportunity for healthcare companies to enhance and broaden their platform.  AMN […]

4 Key Project Manager Soft Skills

Interpersonal skills are a project manager’s (PM) ace in the hole. Whether you’re working on a large initiative or a simpler project with a shorter timeline, your ability to build real, honest relationships with your colleagues will yield much better project outcomes and lead to a happier and trusting team. Here are four key soft […]

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Build Winning Healthcare Site Experiences + Keep Internal Stakeholders Happy

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Lead With Data Marketing teams often feel the urge to create navigation or journey structures based on departmental structures. Often, services are promoted based on internal seniority instead of what is most meaningful or […]

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Perficient Achieves Premier Platinum Partner Status with Optimizely

One thing is clear after the last year and a half – the overnight shift from in-person experiences to digital-first (or digital only) has prompted companies to double down on providing superb digital experiences. At the same time, they have to make sure that “every user interaction builds and delivers on business outcomes.” Planning, building, […]

The Necessity of Agile Framework for Your Digital Transformation

A digital transformation is a process in which technology is used to completely change your business rather than focusing on a single IT project or a single area. Digital transformation means a series of projects that change every aspect of an organization and modernizes it with the latest technology. To see substantial changes, your business’ […]

Adobe Summit 2021

Adobe Summit 2021: The Digital Experience Conference for Everyone

If you’ve never attended Adobe Summit, you’re in luck this year. The conference is typically held in Las Vegas, requiring travel, a pass, and a significant time commitment. However, this year’s conference is virtual – and free – for all to attend. Adobe didn’t exactly skimp on sessions either. There are more than 400 to choose […]

Young Couple Using Digital Tablet With Their Financial Advisor In The Office.

Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

The answer is yes, of course there are.  I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand, to approximately 500 financial services industry folks. As the financial services industry continues to go through its digital […]

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Perficient’s Brian Flanagan Featured in 2021 SoDA Report

Brian Flanagan, Perficient’s Digital Experience Strategist was selected by the Society of Digital Agencies (SoDA) to contribute towards the recently released 2021 SoDA Report, Digital First, Digital Fast. In his article, Delivering at the Speed of the Customer, Brian shares his insights on developing technology-based experiences at the speed customers expect in a digital first […]

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