Posts Tagged ‘Digital Experience’

Welcome to the world of Adobe Experience Platform (AEP), where digital transformation becomes a reality. If you’ve landed here, you’re already on your way to making significant strides in your organization or your career. In a digital era where data reigns supreme, and the Customer Data Platform (CDP) landscape is ever-evolving, businesses strive to maximize […]

Hello Trailblazers… In today’s competitive business environment, managing relationships with your business partners effectively is crucial for success. Salesforce offers a powerful solution for this: the Partner Portal. A Partner Portal allows you to collaborate seamlessly with your partners, providing them with access to key information and resources while maintaining control over your data. In […]

In today’s competitive digital landscape, creating an inclusive digital accessible environment is not only a legal and moral obligation but a strategic business advantage as well. According to the World Health Organization, 16% of the global population has some type of disability; this translates further into an ROI impact, with a reported 70% of disabled […]

Meet Justin Racine, Principal, Unified Commerce Strategy   We’re building a culture that supports and encourages the professional development of all people at Perficient. Our Growth for Everyone initiative enables our colleagues to chart their own career path and seek new avenues for growth across Perficient.   Recognizing individual contributions is one of the many ways we […]

One common way of implementing tags through Adobe Launch is using a data layer, which is a JSON object (key/value pair) that is loaded onto the page from which attributes are passed through as the user navigates through the website or completes certain objectives. This can be extended further into using an Event-Driven Data Layer […]

Adobe Launch is a valuable tool to help you manage the tags placed across your website, including Facebook, Pinterest, and Bing pixels as well as Adobe Analytics and Target depending on your property. Many of these tags are either deployed via custom code or via one of the many extensions within Launch’s extension to help […]

Perficient is excited to announce we’ve won the 2023 Acquia Partner Advocate of the Year Award for North America! This award commemorates a partner that has exhibited outstanding performance and industry leadership. Since 2017, our Acquia practice has demonstrated consistent expertise with Acquia products and cloud hosting services. Our engagements range from implementing Drupal websites […]

 How AI and Automation are Changing the Retail Game As the digital landscape continues to evolve, retailers are increasingly turning to AI and automation to gain a competitive edge. Forrester interviewed Perficient for its recent report The Forrester Tech Tide™: Retail AI And Automation, Q1 2024 , and listed Perficient among sample vendors for Digital Experience Optimization. According to […]

In the ever-evolving landscape of digital, Keith Wolf is not only a Director in our Digital Strategy practice but also a strategic veteran. Prior to joining Perficient, Keith founded and operated a digital innovation firm in Minneapolis, Minnesota. He leveraged his creative background and served as the company’s Chief Creative Officer for more than two […]

If you’ve been involved in even a few usability testing projects, you’ve likely seen how participants can get tripped up in seemingly unexpected ways. Over the years, it appeared to me that tests with B2B audiences seemed more likely to go off the rails. Even though we follow common research methods — such as creating […]

Wild tribes join with age-old enemies to fight the night king and his zombie legions. Nomadic hordes swarm across the sea with their dragon queen to enter the fray. Kings in the North set aside family squabbles to defend their fortress in a moment of peril. Is this a model for healthcare transformation through digital […]

While entering a new and highly competitive pediatric market, our client needed to offer an excellent digital experience. The health system partnered with Perficient to build a frictionless and guided experience that patients and families both need and expect. Providing a Truly Patient-centered Experience First, we identified site KPIs, developed target personas, built a digital […]