Posts Tagged ‘analytics’

Augmented analytics—an approach that leverages machine learning (ML) and artificial intelligence (AI) to enhance data exploration and analysis—holds enormous potential for companies seeking to improve decision-making, boost operational efficiency, and secure a competitive advantage. Before examining the hurdles organizations often face when rolling out this technology, it’s important to understand the rewards associated with embracing […]

The buzz around AI’s potential to save time and boost efficiency has led many companies to quickly implement it in the workplace. While administrative functions like HR, legal, and procurement were early adopters, finance initially lagged behind. However, that’s no longer the case. “The adoption of finance AI by finance functions has increased significantly in […]

In the latest episode of the “What If? So What?” podcast, Ron Gaines, senior manager of marketing technology and analytics at Sunbelt Rentals, joins us to discuss the company’s approach to driving customer success. Ron shares how Sunbelt Rentals is committed to ensuring that every interaction delivers real value to the customer. Ron highlights the […]

Data Warehouse/ETL Testing Data warehouse testing is a process of verifying data loaded in a data warehouse to ensure the data meets the business requirements. This is done by certifying data transformations, integrations, execution, and scheduling order of various data processes. Extract, transform, and load (ETL) Testing is the process of verifying the combined data […]

Welcome to the world of Adobe Experience Platform (AEP), where digital transformation becomes a reality. If you’ve landed here, you’re already on your way to making significant strides in your organization or your career. In a digital era where data reigns supreme, and the Customer Data Platform (CDP) landscape is ever-evolving, businesses strive to maximize […]

Data is the new oil. In today’s digital world, data is the new fuel. According to the latest estimates, 328 million terabytes of data are created each day. The age we live in is a digital age. As technology evolves, so has the use of the internet, which has skyrocketed in the last 10 years. […]

In the bustling city of Tech Ville, where data flows like rivers and companies thrive on insights, there lived a dedicated data engineer named Tara. With over five years of experience under her belt, Tara had navigated the vast ocean of data engineering, constantly learning, and evolving with the ever-changing tides.One crisp morning, Tara was […]

Documentation is a crucial part of your analytics implementation. From your Solution Design Reference document to your internal wiki for all resources, making sure that you can write and edit your documentation is key to ensuring a cohesive and thorough understanding of your implementation. With effective documentation, you can: Prevent knowledge gaps among team members […]

Adobe Launch is a valuable tool to help you manage the tags placed across your website, including Facebook, Pinterest, and Bing pixels as well as Adobe Analytics and Target depending on your property. Many of these tags are either deployed via custom code or via one of the many extensions within Launch’s extension to help […]

Imagine you’re running a business and using analytics to make decisions. You have reports, dashboards, data visualizations – all sorts of content that helps you understand what’s happening in your business. This content goes through a life cycle: it’s created, used, updated, and eventually retired. Managing this cycle effectively is crucial to ensure the information […]

In today’s data-driven world, the demand for insightful and well-structured reports has never been greater. The advent of generative AI has opened exciting possibilities for automating the report-writing process. In this blog post, we will take you through our experience in creating an application that leverages generative AI to assist in generating reports from tabular […]

Have you ever been to a dealer to buy a car? Deciding on which features, trims, engines, or colors are right for you can be overwhelming. And selecting a marketing automation platform isn’t that different as there are a lot of things to consider as well. For example, in a car you may want a […]