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Posts Tagged ‘analytics’

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Data is the New Oil

Data is the new oil. In today’s digital world, data is the new fuel. According to the latest estimates, 328 million terabytes of data are created each day. The age we live in is a digital age. As technology evolves, so has the use of the internet, which has skyrocketed in the last 10 years. […]

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The Quest for Spark Performance Optimization: A Data Engineer’s Journey

In the bustling city of Tech Ville, where data flows like rivers and companies thrive on insights, there lived a dedicated data engineer named Tara. With over five years of experience under her belt, Tara had navigated the vast ocean of data engineering, constantly learning, and evolving with the ever-changing tides.One crisp morning, Tara was […]

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Three Principles for Writing Effective Analytics Documentation

Documentation is a crucial part of your analytics implementation. From your Solution Design Reference document to your internal wiki for all resources, making sure that you can write and edit your documentation is key to ensuring a cohesive and thorough understanding of your implementation. With effective documentation, you can: Prevent knowledge gaps among team members […]

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Maintaining Your Adobe Launch Implementation

Adobe Launch is a valuable tool to help you manage the tags placed across your website, including Facebook, Pinterest, and Bing pixels as well as Adobe Analytics and Target depending on your property. Many of these tags are either deployed via custom code or via one of the many extensions within Launch’s extension to help […]

Headless BI?

Imagine you’re running a business and using analytics to make decisions. You have reports, dashboards, data visualizations – all sorts of content that helps you understand what’s happening in your business. This content goes through a life cycle: it’s created, used, updated, and eventually retired. Managing this cycle effectively is crucial to ensure the information […]

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From Tables to Text: An AI-Assisted Reporting Journey

In today’s data-driven world, the demand for insightful and well-structured reports has never been greater. The advent of generative AI has opened exciting possibilities for automating the report-writing process. In this blog post, we will take you through our experience in creating an application that leverages generative AI to assist in generating reports from tabular […]

Deciding on a marketing automation platform.

Deciding on a Marketing Automation Platform is Like Buying a Car

Have you ever been to a dealer to buy a car? Deciding on which features, trims, engines, or colors are right for you can be overwhelming. And selecting a marketing automation platform isn’t that different as there are a lot of things to consider as well. For example, in a car you may want a […]

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AI Insights and Visuals in Power BI

AI Insights and Visuals AI has been evolving in many sectors of technology, and the same is being implemented in Power BI to a very good extent. In 2019, there were enhancements in Power BI where more powerful AI features were included, like AI visuals, Text analytics, the inclusion of Azure machine learning models, Image […]

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Unlocking Growth: The Power of Experimentation in Websites and Apps

Unlocking Growth Adopting an experimental culture for websites and apps is the shortest path to corporate success. It’s all about learning from experiences, avoiding costly mistakes, and reaching your target audience effectively. Making data-driven decisions is crucial for website design, content creation, and digital marketing campaigns. A/B testing serves as a digital microscope, providing insights […]

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A World Without Advertising Cookies- Disruption to Personalization Part 1

As privacy and security remain a top priority, major platforms like Google are working to phase out advertising cookies as soon as the end of 2024. This is great news for data protection, but what does it mean for digital marketers? In this series, we’ll discuss the impact a cookieless world will have on our […]

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Enhancing Sales Efficiency with Coveo for Salesforce

Introduction In today’s competitive business landscape, sales teams face numerous challenges in maximizing their efficiency and productivity. To overcome these obstacles, organizations are turning to advanced technologies to streamline their sales processes and improve customer experiences. One such powerful solution is Coveo for Salesforce, an innovative tool that revolutionizes sales efficiency and empowers sales teams […]

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Unlocking Insights with Alteryx: A Comprehensive Overview of the Data Analytics Platform

Alteryx: A Comprehensive Overview Alteryx is a leading data analytics platform that helps businesses and organizations of all sizes to turn raw data into actionable insights. This comprehensive platform includes data preparation, blending, and analytics capabilities, along with tools for data governance, collaboration, and automation. Alteryx has gained popularity in recent years due to its […]

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