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Combining Online & Offline Data in Automotive – Part Three

In the past two posts I explored the topic of automotive companies merging online and offline data to build better customer profiles and better understand their consumer base. In the first post, I discussed the data landscape in automotive and the overall need to combine online and offline data. In the second post, I focused […]

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Combining Online & Offline Data in Automotive – Part Two

In a previous blog post, I discussed the need and importance of combining online and offline data in the automotive industry. Now, in part two of this blog series, I will discuss some of the basic tools needed for combining online and offline data, as well as give some high-level examples of the types of […]

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Combining Online and Offline Data in Automotive – Part One

As technology advances, new ways to gather customer data and new ways to use that data in marketing and customer outreach have emerged. This has created a new need for many companies in various industries. The need to combine offline data with online data in accurate and intelligent ways, allowing the organization to gather more […]

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VIDEO: Sitecore Path Analyzer – Data Visualization

For the past several years, I have had a video series guiding marketers through accelerated training on Sitecore. While I have moved through fundamental marketing set up over these episodes, I have always promised to take a look at Sitecore’s powerful Path Analyzer. At Perficient, as a Sitecore Platinum Partner, I enjoy the luxury of […]

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Strength on Strength: Marketo and the Adobe Experience Platform

Today’s customer demands completely seamless omni-channel experiences, and such customer demands are forcing Marketers to pursue advanced analytics and first-party data strategies at an unprecedented rate. However, according to a recent report by eMarketer, nearly 50% of all Marketers say their Customer Experience strategy is “ad-hoc” or “limited in scope”.  Even worse, more than half […]

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5 Analytics Adoption Trends from a Chief Research Officer

MicroStrategy World 2020 may be in our rearview, but now is a great time to start taking what we learned from the conference and figuring out how we can apply it throughout the rest of the year. For instance, how we can follow the trends that industry professionals are seeing in the field of analytics. […]

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Supplement Oracle EPM with Oracle Analytics and Autonomous Data Warehouse in 10 Weeks

Are you looking to supplement your Oracle EPM applications with enhanced analytics capabilities? At Perficient, we have successfully implemented analytics solutions that complement both on-premises Hyperion applications as well as Oracle EPM Cloud business processes: Planning and Budget Cloud Service, Financial Consolidation & Close Service, and Essbase Cloud. Our methodology requires minimal data movement leveraging […]

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See How Adding Oracle Analytics Can Elevate Your EPM Experience

The Oracle EPM suite provides best-in-class business process applications when it comes to activities such as financial planning, consolidation and period-end close. Organizations are often looking for ways to easily incorporate financial information, out of EPM applications, into consolidated reporting with other systems (such as ERP, Sales, HR, and others). Also, there is great value […]

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Perficient Listed as Insights Service Provider by Independent Research Firm

Accessing data insights in a timely manner can be challenging for many organizations. Engaging an insights service provider can help you keep up with quickly evolving technologies and tools. These providers are able to offer end-to-end engagements that connect the dots between data, insights, and execution and accelerate time-to-value. This is an area in which […]

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3 Problems That Data and Analytics Can Help Solve in Healthcare

I’m often asked how data and analytics can help to solve key industry problems in healthcare. With that in mind, three key industry issues rise to the top of the list. 1. Cost of Care Delivery The cost of care delivery is at the center of the problems facing the healthcare Industry. Healthcare spending accounts […]

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Join Us at MicroStrategy World 2020

MicroStrategy World 2020 is about a month away, happening February 4-6 in Orlando, FL. Sunny, warm weather and the latest MicroStrategy releases will make for an awesome and exciting, education-packed week. Perficient is proud to be a Silver sponsor of the event this year.  Our experts look forward to meeting you in the expo hall […]

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10 Data and Analytics Trends in 2020

The importance of data and analytics will continue to grow in 2020 and there are ten trends your organization should take note of to stay competitive. In the video below, I’ve outlined these ten trends and what you can do to stay on top of them. 10 Data and Analytics Trends in 2020 [Video] Data […]

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My Top 5 Favorite Features of Oracle Analytics Cloud

Oracle Analytics Cloud (OAC) is Oracle’s cloud-based platform for reporting, analytics, data exploration, and data visualization. It encompasses many capabilities and multiple products. As a result, it was hard to limit the post to just 5 features given that there is so much to choose from. That being said, the following are my top 5 […]

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Driving Results with Business Goals, KPIs, and Analytics

In today’s overwhelmingly digital world, it is increasingly difficult for brands to hone in on website goals and objectives that truly drive their business forward. There can be additional challenges when the business’ website data is not accurately tracked or, in some cases, there is an overwhelming amount of data to filter through. Establishing analytics […]

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Using Predictive Analytics in a Smart Factory

So you want a smart factory? Something that drives greater value by combining business processes and physical machines. Update your manufacturing processes from legacy automation to a fully connected stream of data. The solution translates a specific business problem into a data problem that can be solved with predictive analytics. Many manufacturing systems operate at […]

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Predictive Model Ensembles: Pros and Cons

Many recent machine learning challenges winners are predictive model ensembles. We have seen this in the news. Data science challenges are hosted on many platforms. Techniques included decision trees, regression, and neural networks. And, winning ensembles used these in concert. But, let’s understand the pros and cons of an ensemble approach. Pros of Model Ensembles […]

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Data Ethics – The Profound Impacts of New Technology

Data ethics and security have been around a long time – as long as data. Constantly evolving. But, continued tech advancement has made a profound impact. So, data security and data ethics is more important than ever. 1. Magnified Relevance Tech has enabled an exponential increase of data. We know this. The more data, the […]

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Machine Instruction 3.0: Express Your Desire

The evolution of expressing our machine instruction. Let’s get there together. Machine Instruction 1.0 In the past, we taught our computers what to do by expressing our desires with exact instruction. Classic computer programming that listed step by step instructions. We taught our machines how to behave. Arguably, even legacy artificial intelligence worked this way. Of course, this way of directing […]

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