Posts Tagged ‘analytics’

The post-COVID world will undergo a massive digital disruption that will impact business processes. With so many people working from home, digitizing assets, moving to the cloud, and digital transformation (connecting people where they are using various channels) are becoming key priorities to companies entering a disruptive 2021. It is interesting to know that McKinsey […]

There are many important aspects to consider when looking at re-platforming or re-vamping your commerce storefront. One of these aspects that almost always comes into play is user experience, and for good reason. At a high level, we ecommerce professionals know the importance of keeping the look and feel of a site fresh – but […]

Recently when I was working on a migration project, I noticed that the Essbase on OCI has differences when it comes to editing the outline and update metadata. On IE 11: When opened, the outline won’t show members to edit, as seen in the screenshot below. On Chrome: When open, the outline usually works to […]

On-site search is often a component that often gets overlooked because it can be complicated and challenging to tweak and tune this element of your site with ease. However, before jumping in to set priorities for boosting specific terms, which could lead to negative consequences elsewhere on your website, I recommend looking at product data to enhance your on-site search.  Product data is vital to the […]

First of all, big kudos to first responders such as doctors, nurses, police, front-end-shop staff, and mental health workers for keeping your communities running during these troubling times. At the same time, my heart felt condolences for anyone who has lost a loved ones during this time. One of the things that the COVID-19 pandemic […]

Various Enterprise clients across different verticals like Healthcare, High tech, Financial Services, Retail, Manufacturing, and Supply Chain etc. can leverage the Modern Data Platform approach. Marry in people, process and technology and you have Producers and Consumers with a great value add. This Digital Transformation approach will help enterprises looking to re-platform, helping various Line […]

Many companies are faced with a problem – how to see the data that is most relevant to their business to gather insights. A recent client needed a way to see and show leadership relevant, high-level data that was most important to the business. Enter analytics dashboards! These dashboards, as defined by Google, are “a […]

As times have evolved, so have our data challenges — but we have been trying to solve it for ages. Giving it dedicated resources, robust hardware, etc. we still end up missing SLAs in our traditional On-Premise & Cloud-hosted worlds. Add to the fact the constant dependency on personnel to manage the data loads, data […]

In the past two posts I explored the topic of automotive companies merging online and offline data to build better customer profiles and better understand their consumer base. In the first post, I discussed the data landscape in automotive and the overall need to combine online and offline data. In the second post, I focused […]

In a previous blog post, I discussed the need and importance of combining online and offline data in the automotive industry. Now, in part two of this blog series, I will discuss some of the basic tools needed for combining online and offline data, as well as give some high-level examples of the types of […]

As technology advances, new ways to gather customer data and new ways to use that data in marketing and customer outreach have emerged. This has created a new need for many companies in various industries. The need to combine offline data with online data in accurate and intelligent ways, allowing the organization to gather more […]

For the past several years, I have had a video series guiding marketers through accelerated training on Sitecore. While I have moved through fundamental marketing set up over these episodes, I have always promised to take a look at Sitecore’s powerful Path Analyzer. At Perficient, as a Sitecore Platinum Partner, I enjoy the luxury of […]