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Sustainability Is More Important Than Ever In Pharma

The business of sustainability remains an important aspect of pharmaceutical and medical device companies for a number of reasons. A recent report from the Boston Consulting Group found that pharmaceutical companies that have more ethical operations are more profitable and valued than their competitors. In fact, to reduce the risks associated with environmental, social, and […]

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100+ Examples Of Digital Transformation In Financial Services

Similar to the way digital transformation means different things to different people, there are myriad types of projects and initiatives that fall under the concept of digital transformation, including: Implementing methods that enable changes to be made quickly on digital platforms, such as websites, mobile, social, and portals Developing websites and portals that are mobile-friendly […]

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How Digital Transformation Begins In Financial Services

Most digital transformation initiatives begin with customer journey mapping, a process that helps one fully understand the dynamics of the target customer and their behavior. Journey mapping connects the dots from a customer’s initial interaction with a brand, through their entire experience with that brand via multiple channels (e.g., website, mobile app, phone call, direct […]

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Why Digital Transformation Matters In Financial Services

In today’s digital age, consumers have evolved to become far more independent and self-sufficient. They expect access to information, services, and products to be quick, easy, useful, engaging, and even entertaining. Businesses that are not yet meeting these new expectations are falling behind the curve. But this particular curve is not just the trend of […]

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Digital Transformation In Financial Services Defined

While it means different things to different people, digital transformation is a movement. According to the research firm Altimeter, the definition of digital transformation boils down to this: “The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” Digital transformation […]

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Introduction To Digital Transformation In Financial Services

We have become a digital society. We use mobile devices to guide us through rush hour traffic, to find a great new spot for lunch, to research recipes for dinner, to do our shopping, to track our exercise, to entertain, to connect with friends and family, and to wake us up the next morning to […]

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[This Week] Mining The Internet For Safety Signals

Online communities and social networks like Twitter and Facebook have become important real-world data repositories that can be leveraged by life sciences organizations to gain insight into the patient experience, as well as to identify potential safety issues related to drugs and devices – otherwise known as safety signal detection. This week, my colleague, Dr. […]

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Donate Your Exercise To Nonprofits Through Charity Miles

While watching football this past Sunday, I saw a commercial for Cisco in which the actor mentioned as a side note, “There’s even an app for clean water.” I ignore most commercials, but, being a tree-hugging hippie, that phrase caught my attention. So, I googled “clean water app,” clicked on a few things, and eventually […]

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Ally Financial Placed 100 Pennies Worth $1,000 Each Across 10 Cities

Ally Financial, a top 25 U.S. financial holding company, launched a clever multichannel marketing campaign that aims to make consumers think differently about money. Ally placed 100 pennies in plain sight across 10 cities, each of which can be redeemed for $1,000. The company developed a website that allows passersby to enter the code they […]

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How Jazz Uses Connected Health To Create Awareness And Demand

A recent conversation with a prospective client of ours prompted me to write this post. The client is looking at ways to improve the adoption rate of one of its products by a specific population because, for a variety of reasons, adoption by that segment has been slower than others. The solution to challenges like […]

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8 Ways To Enable Digital Transformation In Financial Services

My colleague, Elizabeth Dias, recently pointed me to a white paper from Akamai, the global leader in content delivery network (CDN) services, which discussed eight considerations for enabling digital transformation in financial services. For those not familiar with digital transformation, the trend revolves around using newer technology to improve the overall customer experience. It’s about […]

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VIDEO: Top 10 Connected Health Trends for 2016

Healthcare organizations, both providers and health plans, continue to feel the pressure to expand access to care, improve quality, and reduce costs. Increasingly empowered patients and members are intensifying this pressure through demands for price transparency, mobile access, and personalized experiences. To meet these demands, it is critical for healthcare organizations to shift their focus […]

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4 Challenges Inherent in Digital Transformation

A core set of digital technologies — mobile, social, the cloud and data, among others — are transforming companies at both an operational and a strategic level. Upon committing to digital transformation, the first concern becomes obvious: What are the challenges inherent in digital transformation? There are four trends driving real change across industries today […]

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Trending: Making Each Point Of Interaction Hyper-Personalized

  Booz Allen Hamilton, a management and technology consulting firm, believes that hyper-personalization, the ability to leverage analytics and other digital methods to communicate on a one-to-one level, will be a trend for 2016. We agree. For example, portals will offer patients and their caretakers the information they want when they want it. 

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Facebook at Work is a Game-Changer, Folks

In the world of enterprise social networks, Facebook’s somewhat stealthy new offering has the potential to be a real game-changer.  According to TechCrunch, the product, known simply as “Facebook at Work”, is slowly building up a long waiting list of interested corporate customers. Of course it is.  And why wouldn’t it?  Most everyone these days […]

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Top 5 Life Sciences Blog Posts From January 2016

  Now that February is here, I thought it would be neat to look back at what our readers found most interesting last month. Below are the top five blog posts Perficient’s life sciences practice wrote in January– they’re ranked in order of popularity, with number one being the most viewed piece. 

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The 5 Most Significant Compliance Issues in Financial Services

ThinkAdvisor recently published a list of the top 5 compliance headaches faced by advisors and BDs. Mandatory Succession Planning Rules for RIAs, which could require advisors to “plan for market stress and other events that may prevent an advisor from serving its clients.” These new rules are expected by the end of 2015. Form ADV – […]

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MIT’s Lincoln Lab Creates a Benchmark for Digital Experience

I had the pleasure of sitting through Vishal Chawla’s session Monday morning at IBM’s Digital Experience conference in Atlanta, where he talked about Lincoln Lab’s process of upgrading Portal and Connections. Vishal is the Senior Manager of Technology Innovation and Integration with Lincoln Lab and was the team lead for their upgrade project. Lincoln was […]

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IBM Digital Experience Conference – The Kroger Intranet

The 2015 IBM Digital Experience Conference had a very informative intranet case study by The Kroger Co. delivered by Kroger’s lead developer, Arturo Araya.  The Kroger Co. spans many states with store formats that include grocery and multi-department stores, convenience stores, and jewelry stores. They are 24th on the Fortune 100 with 2,625 stores in […]

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Talking SMAC: 4 Actions Healthcare CIOs Need to Take

The healthcare industry tends to lag behind other industries when it comes to many things, especially the adoption and implementation of new technologies. There are several factors that contribute to this hesitancy, like the need to adhere to strict privacy and security regulations, new initiatives brought on by healthcare reform and consolidation within the industry. […]

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