Posts Tagged ‘customer experience’

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What Restaurants and Bars Can Teach Us about Commerce User Experience

There are many important aspects to consider when looking at re-platforming or re-vamping your commerce storefront. One of these aspects that almost always comes into play is user experience, and for good reason. At a high level, we ecommerce professionals know the importance of keeping the look and feel of a site fresh – but […]

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Improve Engagement with Web Push Notifications and Sitecore Marketing Automation

Web Push Notifications are supported by all modern desktop browsers and Android mobile devices. With better view and click through rates and less regulatory hurdles then email, they have become a popular channel for digital marketers trying to reach their audiences. A brief introduction to Web Push Notifications To leverage Web Push Notifications, you need […]

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DTE Energy and Perficient Win Creative Awards for Interactive Virtual Home

Perficient takes pride in the work we do as we partner with clients to create exceptional experiences for their end customers and internal teams. We love to use our CX strategy, design, and development expertise to help companies achieve their goals and engage with their customers. Earning outside recognition for the work we do is […]

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Product Detail Pages Are Dead. Product Experience Pages Are Here to Stay.

It’s funny how changing one term in a phrase can make us think so differently about something. On a recent panel discussion with Digital Commerce 360, I spoke about this exact paradigm change as it relates to the world of commerce. Product detail pages (PDP) have long been something that we in the commerce space […]

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Considering Accessibility in Web Design: What You Can Do To Make Your Design Accessible

Since 1991, when the first website was introduced, websites have evolved from being purely content driven to becoming increasingly focused on their visual experience. While there is no argument that having a clean, cool, professional-looking, website is important it isn’t everything, especially when it comes to Accessibility. There is a popular misconception that implementing accessible […]

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Don’t Fall Short When Assessing Your Customer Experience Tech

Customer experience leaders continue to look for ways to improve their customer experience technologies. These leaders understand that as expectations evolve, competitors try to jump ahead, and other companies invent new capabilities, they must also evolve their capabilities. Assessing your technology stack with respect to customer experience is essential to making sure your technology is […]

Perficient’s Banking & Insurance Client Executive Featured in Nuxeo’s New Podcast

Recently, Sean Calvillo, a director in Perficient’s financial services group, was invited to speak on Nuxeo’s Content Journeys podcast, which is a monthly discussion about the world of content in business. For those not familiar with the company, Nuxeo is the developer of a content services platform that combines enterprise content management (ECM) and digital […]

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Building Better B2B Commerce Experiences with CPQ

What is CPQ? In the B2B industry, complicated products and a large catalog can make providing a quote a lengthy process, often generating inaccurate product configurations and quotes. The same order may vary in price depending on factors like your relationship with the client, the promotions you’re offering, product bundles, accounts with recurring orders, and […]

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What Do My Customers Expect? Inside Perficient’s Now/New/Next

In my earlier post, I shared our motivation for Now/New/Next and why our clients are using it to rapidly make smart decisions to focus their Customer Experience attention. In this post, I’ll share what you need to know to build your Now/New/Next portfolio. The Approach At the center of Now/New/Next is knowing where you stand […]

Conversational Marketing: Old School Meets New School

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift, has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings. Is it a variation of personalization? […]

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Digitally Catering to New Customers Post-COVID

In a recent blog I wrote called “Your Ecommerce Customers Are About to Change,” I discussed the unique opportunity businesses have been presented with due to COVID-19. Specifically, looking at how their customers, among many other things, will change forever in this new normal that we are starting to see each day. I wanted to […]

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Your Ecommerce Customers Are About to Change

There has been a lot of talk about what the ‘new normal’ will look like in a post-Covid world. Some are saying we may always have to wear masks on planes, while others are saying sports and concert venues will look drastically different. The future is often hard to predict, but I believe there is […]

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