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Top 5 Digital Health Trends for Providers [Video]

Provider organizations are increasingly looking to digital solutions to provide a superior patient experience. Our digital health trends guide looks at five key, interrelated digital health trends impacting healthcare providers. Understanding these trends will help you navigate technology investments and transform data into powerful knowledge that can both enhance the patient experience and position your […]

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Developing a Strategic Vision in Life Sciences

Previously I discussed how life sciences companies can establish better relationships with patients. This blog analyses developing a strategic plan and how to get started. When it comes to managing these relationships, the bottom line is that there are some dramatic shifts taking place in healthcare, and life sciences companies need to understand, harness, and […]

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5 Ways to Drive Customer Centricity: Advice for the CIO

Who do you consult when Outlook isn’t working? What about when issues arise with your messaging platforms? Or, worse yet – when your customer experience platforms aren’t working properly? You likely answered “IT” when thinking about these situations. For years, businesses have charged IT with providing stability, consistency, and reliability. However, keeping the lights on […]

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Life Sciences Companies Can Establish Better Relationships

It used to be that a doctor was a patient’s only touch point for a diagnosis and prescription. Today, patients have many more avenues to get the information they seek, which has led to higher expectations from patients. Fortunately, life sciences companies have the opportunity to understand, educate, and treat patients by successfully engaging them. […]

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4 Critical Elements for a Successful Hospital Gift Store Website

The foundations of every online hospital gift store website are critical to getting right in order to offer an enhanced experience and to support online conversion that leads to an increase in revenue. A digital experience that is easy to use and navigate, with a secure checkout process, offers immediate confirmation email and online support […]

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Overcome Common Problems Launching a Hospital Gift Store Website

Healthcare providers that have a retail gift store on their medical campus most likely manage with limited access to dedicated resources and frequently leverage volunteers to serve in their gift shops, assist customers with merchandise questions and support, and complete sales transactions. The thought of expanding operations to offer both a retail store and an […]

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Customer Loyalty vs Customer Experience

I spend a lot of time with clients who very much want to create a relationship with their customers, patients, etc. A lot of them use a combination of their data plus a range of 3rd party data to round it out. Many have a loyalty program or want to initiate a loyalty program believing […]

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Implementing Chatbots in Financial Services

Previously, I discussed chatbot technology in the financial services industry. This post outlines the benefits of implementing chatbots to enhance the customer experience. Many firms begin their foray into chatbot technology by replacing or augmenting internal service desks. Functions such as information security password resets, IT software installation requests, and HR inquiries are typically the […]

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Twilio Flex Powered by Perficient will be the Buzz at Signal 2019

If you are headed to sunny San Francisco next week for Twilio Signal 2019, get ready for an action-packed adventure of networking, learning and discussions. As you “explore the intersection of technology, innovation, and communications”, you’ll want to check out Perficient’s Visionary Booth (V1) in the expo hall. Our experts will showcase a custom dashboard […]

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Chatbot Technology in Financial Services

This blog series highlights the benefits of implementing chatbots in financial service to exceed customer expectations. This post explores chatbot technology in the financial services industry. Chatbots, often referred to as virtual assistants and interactive agents, are software applications that can interpret human speech and texts. They can execute transactions via an organization’s systems, providing […]

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Benefits of Application Modernization: Deliver Exceptional CX

Whether you’re building new apps or modernizing legacy ones, cloud provides the agility and scalability your business needs to deploy faster and access advanced IT capabilities. Application modernization enables you to optimize data, accelerate business innovation, and deliver exceptional customer experiences. Part three of this series explores how application modernization allows you to deliver exceptional […]

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Text-based Channels in Twilio Flex – Some Considerations

A primary selling point of the Twilio Flex platform is support for rich, omni-channel interactions out of the box. Until recently, implementing and supporting multiple channels of customer interaction required using a variety of platforms or approaches. A number of contact center vendors are working on ways to remedy this. However, Flex stands out for […]

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Dealerships Provide Luxury Through an Omnichannel Experience

Automotive dealerships are changing the searching and purchasing process. These dealerships are taking steps to implement a new omnichannel experience. Think back to the last time you bought a car. About your experience as a customer; thinking about vehicle details you are looking for, visiting dealerships, haggling with price or financing. Keep in mind, everybody […]

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Cognitive Agents to Improve User Experience

In a world where over 2.5 quintillion bytes of data is created each day, having a tool to help deliver information to users efficiently is important. Cognitive agents are a tool that can improve user experience for both advisors and customers alike. This self-service technology is capable of understanding human language to provide accurate information […]

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Positive Physician Outlook for AI in Diagnostics

As artificial intelligence (AI) emerges in healthcare around the world, more studies and reports are being produced around the (well-deserved) hype. A recent study by Nature considers the outlook of AI-based diagnostic platforms from a physician perspective. Results from the study indicate positive views on the use of AI in healthcare. Physicians worldwide have generally […]

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Why Savvy Healthcare Marketers Are Using Dynamics 365

Implementation of keen healthcare marketing strategies require the right tools. Healthcare organizations face mounting competition for patient loyalty, must continuously find ways to set themselves apart while enhancing engagement and delivering impactful outreach programs. Further complicating matters, consumers today expect you to know them and offer personalized communications and to deliver the right message, in […]

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Six Trends Moving the Needle in Customer Care: Omnichannel

Consumers are digitally savvy, well informed, and more demanding than ever. Not investing in resources that digitally transform customer care will become a competitive disadvantage. This series explores six technology trends for delivering smarter and more strategic customer care. Trend #5: Omnichannel Experiences Amplify Customer Loyalty The thought of calling customer service might be off-putting. Regardless of […]

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AI Adoption and How to Thrive in The 4th Industrial Revolution

We live in a fantastic era of automated cars, drones delivering packages, chatbots taking fast food orders, and a new generation of robots’ co-existence with humans referred to as the 4th industrial revolution. AI has become an integral part of every discussion that I am in with a CXO. It’s always on their top five […]

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Customer Care in Healthcare: A Trend That Moves the Needle

Whether it’s online, in-person, or multichannel, customer experience (CX) is a key differentiator for any businesses – and healthcare organizations are no exception. The healthcare industry will need to stay on top of key driving consumer care trends and emerging technologies, as a new level of service and engagement has become the norm. According to research […]

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Meet Perficient’s Chief Strategists: Mark Polly

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we announced the first class of Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights on […]

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