Posts Tagged ‘customer experience’

Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. Consumers are looking for online buying processes that are easy and can provide opportunities to search, learn, and purchase products without any roadblocks, especially […]

3 Financial Services Trends We’ll See in 2021

Customer Engagement & Experience This is a topic on everyone’s top 10 trend list for 2021. Historically, the customer engagement and experience in many financial institutions have tended to be very product- or service-focused and can be very dysfunctional across channels. Customers want to have an overall engagement with their financial institution around products and […]

Get Ahead of Headings: How to Correctly Use Headings for Accessibility

Heading Overview  For those that may not be familiar with heading levels, here is a quick run-down. Titles on your web page will have heading (<H>) tags to indicate their level of importance. Web developers use <H> tags for page titles to structure the content of the page. Not only are <H> tags used for […]

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[Webinar Recording] What Financial Institutions Can Learn From Top Brands in Other Industries

It is time to reimagine the traditional banking business model and optimize it for the digital age. Financial institutions that want to remain ahead of their competition must adopt new business processes and implement fresh digital strategies and technologies. By optimizing these digital efforts, companies will increase sales and provide value to their customers. Below […]

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Forget ABC: Make ABL a Top Commerce Priority in 2021

I’m sure if you haven’t seen, you’ve at least heard of the infamous sales scene from the 1992 film Glengarry Glen Ross. But if you haven’t, in this particular scene the character played by Alec Baldwin rants for 7+ minutes on why the under-motivated real estate agents should “Always Be Closing.” The scene itself is […]

Perficient, DTE Energy, and Non-Profit Client Win Respective Creative Awards

One award is exciting, but bringing home two awards is out of this world! We are excited to announce that DTE Energy’s Interactive, Energy Efficient Home, and a nonprofit private client have won silver and bronze (respectively) at this year’s Creativity International Design Awards. The Creativity International Design Awards is active in recognizing exceptional design […]

Good Customer Service, Does it Create Good Customer Experiences?

Amid the COVID-19 pandemic, businesses have had to transform how they interact and assist their consumers completely. Many retail or consumer goods businesses have had to switch from traditional, in-person shopping experiences to digital buying. This transition is never the easiest for either party, but businesses must adapt and step up their game when accommodating […]

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Take Advantage of FSI Data to Illuminate Customer Relationships

“Having a Balance With a Bank Doesn’t Make You a Customer.” Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. We were prepping for our webinar, “Digital Strategy Lessons Financial Institutions Can Learn From Top Brands in Other Industries,” […]

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Healthcare Distribution & Manufacturing Companies Will Have Another Record Year in 2021

An eMarketer article reported that “US B2B Digital Healthcare Ad Spend will grow by 41.2% in 2020 to reach $848.1 million. That is the highest growth rate out of all the sectors for which we track B2B digital ad spending.” Now, I can’t say I’m surprised by this statistic. As eMarketer accurately points out, not […]

How to Better Serve Your Clients with Automated Fulfillment Systems

The goal of each business is to meet and exceed customer expectations by accurately fulfilling orders even when against extreme demand. Many organizations choose to fulfill with at least one manual rules-based approach based on factors like proximity. While this may seem like an ideal solution, there are automated supply chain methods companies can implement […]

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5+ Areas Financial Institutions Must Focus on in the Current and Post-COVID-19 Era

We have been talking about digital transformation for over 10 years, and the financial industry has been leading the change, albeit at its own pace. This year COVID-19 has been a major disrupter, immutably altering the traditional brick and mortar channel. Financial institutions must begin now to prepare a solid 2-year plan to manage this […]

Perficient and DTE Energy Bring Home Two More Wins for Interactive Virtual Home

Prepare yourself for this incredible news! We are excited to announce our W3 Gold Winner Award and Gold Winner MUSE Creative Award for DTE Interactive Virtual Home. This microsite educates consumers on how to save energy for their homes on a completely new level. The W3 Awards is a major web competition judged by the Academy […]

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