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Posts Tagged ‘customer experience’

Adobe Experience Cloud helps the fourth-largest mobile carrier accelerate growth.

How DISH Network Accelerated Retail Wireless Growth Using Adobe Experience Cloud

How do you enter into a highly competitive wireless space and build market share quickly? That’s a question DISH Network asked when it became the US’s fourth-biggest mobile carrier three years ago. The American television and consumer wireless services provider needed a digital foundation to support a scalable commerce experience, great customer service, and the […]

Understanding your customer is so important and it’s key to have both qualitative and quantitative data to make decisions.

Why Understanding Your Customer is the Key to Business Success

I like to shop, and I think I am really good at it. I have the ability to make wise and efficient purchasing decisions when shopping. This may include having a keen eye for identifying high-quality items, knowing how to find the best deals and bargains, calculating my cost per use, and being able to […]

Photographer Traveler Taking Photo Of The Beautiful Lake At Sunset.

The Benefits of Brand Purpose (and Risks of Not Living Up to It)

A company’s brand purpose serves as its guiding light. It shouldn’t be a complicated statement filled with buzzy words. Instead, it should be a clear and simple indication as to why your brand exists (besides to make money, of course). It’s not enough to simply publish your brand purpose. You must use it to boldly […]

Handshake Of Business People Colleagues Teamwork

Connect With Us at Salesforce Connections

On June 7-8, Chicago will play host to Salesforce Connections, the marketing and commerce learning event of the year. Connections is back in person after a multi-year hiatus, and our team will be there, focusing on building relationships with clients, prospects, and partners. Connections features over 250 sessions across two days, and attendance is expected […]

Justin And Eve B2b Online

My Insights into B2B Online: What I’m Looking Forward To

B2B Online is right around the corner, and I’m excited to get there and see everyone back in person. It holds a bit of nostalgia for me and has a special place in my heart as it was one of the first conferences that I ever spoke at in the B2B space. This event spurred […]

Perficient's Lead Commerce Strategist talks customer experience on CMSWire podcast.

Commerce Strategist Shares CX Experiences on CMSWire Podcast

Customer experience (CX) is vital to the success of any business, and Perficient’s Lead Commerce Strategist Justin Racine joined CX expert Nichole Devolites on CMSWire’s CX Decoded podcast to share real-life examples of customer experience, from having to buy a gold velvet jacket twice to cancelling cable via AI chatbot. What You’ll Learn from the […]

People Having A Business Meeting

Commerce Expert Shares How SXSW Can Boost Inspiration

As South by Southwest (SXSW) convenes on Austin, Texas, Perficient Director, Lead Commerce Strategist and Austin resident, Justin Racine, shared his perspectives in an article on CMSWire. Racine shares his personal journey with public speaking and how sometimes, fear gets the best of us, but that we all can overcome that fear. With SXSW convening […]

Internet Shopper Entering Credit Card Information Using Laptop Keyboard

Know Your Customer, Grow Your Business: The Significance of Customer Strategy and Segmentation in Retail

Despite surviving both the Great Depression and the Great Recession, not even enduring luxury retail giant Nieman Marcus could escape COVID-19’s interruption of indoor shopping. When Neiman Marcus emerged from bankruptcy after a tumultuous 2020, the company smartly pivoted towards a new plan for targeting consumers. The 115-year-old luxury retailer would laser-focus on their most […]

Embedded Insurance Meets Customers Where They Are

In our last blog, How Embedded Finance is Changing Purchasing & Borrowing Behaviors, we looked at embedded payments and loans and why companies would want to offer (increased sales, lower inventory, processing costs, data gathering) these bank-like services. In this blog, we’re going to stay in the world of finance, but pivot to embedded insurance.  […]

A woman driving in a car with her dog

Great Expectations – Customer Experience Trends to Ensure Success in 2023

Digital experience enhancements, shifting social norms, and evolving attitudes around the role of technology in everyday life are changing customer expectations when it comes to how, when and where people engage with your brand, services and products. Is your organization prepared for success in this rapidly changing landscape? These customer experience trends are what we […]

Hand Of Man Driving Car On The Road.

Improve the User Experience and Engagement When Online Vehicle Shopping with AI Virtual Assistants

Written in collaboration with Amanda Klinge   We have seen a major shift in how consumers shop for products online. From groceries to luxury goods, people rely heavily on the information readily available thanks to the convenience of their personal devices. Over the past few years, one industry stands out due to a notable shift […]

Discussing Business Opportunities

Embracing Change & Other Insurance Trends We’re Forecasting for 2023

Whether you’re an insurance carrier or a broker, change is here and change is about to accelerate beyond the prior few years when our world was modified in ways none of us had ever seen. Embracing Change I’m sure this isn’t the first opinion piece you’ve read where someone has laid out the trends that […]

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