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5 Ways to Identify User Trends with Surveys

Why Guess at User Trends? With advancements in technology paired with our everyday consumer experiences, today’s user trends are in constant flux. When the technology that’s supposed to help us doesn’t, it’s frustrating, and even with the most successful projects, your users are going to have questions. Identifying the reasons behinds user trends can sometimes […]

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9 Stats Showing the Reality of Sales and Artificial Intelligence

Artificial Intelligence is becoming an increasingly present technology in our personal and professional lives and is a term sales teams are hearing and saying a lot more of lately. The days of laughing off “that Terminator-technology” are long gone as businesses and consumers alike are adopting it for the value it brings. How sales teams […]

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Emailing from Salesforce: You’ve Got Options

There’s a lot to gain from sending emails in Salesforce. By eliminating the swivel chair between Salesforce and an email client, reps are able to stay in Salesforce and more likely to manage correspondence and activities. This behavior leads to well-maintained contact information and an accurate understanding of the customer. Beyond the benefits for reps, […]

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Tools to Calibrate the Need for Organizational Change Management

While digital transformation started gradually over 25 years ago, this new wave of data driven innovation has steadily gained momentum. Today, digital transformation includes a wide umbrella of technologies – including the cloud, Big Data, analytics, artificial intelligence, mobile/mobility, and IoT. For me, the digital transformation revolution gives us an incredible number of tools to improve how we […]

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How to Use Communities to Impact Workplace Culture

The key to success is putting people first. When companies apply a people-first approach, it pays — literally. Putting that into action can be another story. With only good intentions and no clear strategy, people interested in evolving their business are faced with a painful and often overwhelming task. By starting with the people closest to your […]

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The Salesforce Field Service Lighting Surprise

We are All Discoverers In 1492, Christopher Columbus didn’t board his ship, raise his iPhone and smoothly say, “Siri, get directions to the Bahamas,” then sit back and enjoy a peaceful voyage across the Atlantic. Being a discoverer or an explorer was a dangerous job. Did you know one in three sailors during that era […]

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How AI, IoT, and Smart Technologies Impact Digital Transformation

Digital innovation continues to disrupt industries at lightning speed. Today’s organizations are transforming their entire business – from strategy to operations, technology to culture – to better deliver value to their customers. In 2017, we compiled the top 10 trends leaders needed to know when it came to their digital transformation journey. In this 10-week […]

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How To Set Up a New Salesforce Org

Have a New Salesforce Org? If you purchased a new Salesforce org, you may be wondering where to begin setting it up. In this blog we’ll explore a few of the essential areas to review and configure to help get you started. When you first sign into your new Salesforce org you will see that […]

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What Microservices, APIs and IoT Mean for Your Integration Strategy

Facing a deluge of data, disparate data sources, and ever-increasing customer and employee expectations, enterprises are challenged with optimizing their operations. Integration has and will continue to be a core strategy for successful business optimization. The market views a number of developing trends as the next go-to technology applications for business optimization. Microservices, APIs and […]

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3 Steps to Overcoming Communication Barriers

We often hear the phrase “Seek first to understand and then to be understood” or are told to actively listen. While these are important, often time it’s simply not tactical enough. Too often what we hear is skewed by the filters that we (and our audiences) apply. So how do we ensure what we say […]

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5 Highlights of Salesforce Summer ’18 Admin Preview Live

Salesforce’s “Summer ’18 Admin Preview Live” highlighted features guaranteed to deliver greater efficiencies to actionable information, cleaner reports, and insights into end-user skill sets. Among the highlights, here are… 5 Features from “Summer ’18 Admin Preview Live” Every Salesforce Admin Should Leverage Last Run Date on Reports Lists In Lightning Experience (LEX), the “Report Last […]

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Spurring Growth Initiatives Through Tax Reform in Insurance

Recent months have seen many discussions and questions about tax reform and its impact on the industry as a whole. The introduction of lower corporate tax rates in the U.S. has created a jubilant atmosphere, as the rates are generally expected to boost earnings and investments for many insurers. Companies including Aflac, MetLife, Travelers, and […]

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Why Businesses Are Turning to the Cloud Now More Than Ever Before

We’ve made it to the pivotal juncture for enterprise cloud adoption. Thought leaders and research firms have predicted 2018 to be a significant year for businesses shifting to cloud-based platforms. Some of the stats: “In 2018, we’ll cross the significant 50% adoption milestone, and cloud applications, platforms, and services will continue to radically change the […]

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It’s More Than Technology in the Car Rental Industry

Although investing in technology plays a big role in digital transformation, transforming or growing a car rental company isn’t just about the deployment and modernization of front- and back-end systems. Transformation initiatives also require the development, implementation, and execution of strategies and programs capable of delivering operational efficiency, reducing expenses, and increasing revenue. For example, […]

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Enabling Key Stakeholders in the Insurance Industry

Ensuring that agents and brokers have the best tools to evaluate and close opportunities can be a real differentiator for insurance companies. For example, many companies wish to invest in solutions that effectively automate and improve underwriting, as such solutions can help remove human bias, increase the lendable pool of consumers, and reduce response times. […]

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Informatica World 2018 Takeaways for Intelligent Disruption

Another successful Informatica World 2018 concluded in Las Vegas last week. The conference provided many insights into how Informatica is playing a role in intelligent disruption with over 1,200 sessions and 112 customer and partner speakers. Below are my four takeaways from the conference this year. 1. Data 3.0 I remember discussing Data 3.0 last […]

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Dreamforce 2018 is Here — Find Out Who’s Going

Tickets for Dreamforce 2018 Available Now The biggest software conference on the globe is back. With over 2,700 sessions aimed towards every job role in every industry and helping them succeed, there will several ways to connect with Perficient and other Trailblazers this September 2018. Don’t miss Dreamforce in San Francisco, CA on September 25-28, […]

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Essential in the Airline Industry: Vision and Commitment

While the term “business transformation” has been floated around for decades, digital and the deployment of modern technology remain the cornerstone of today’s investment decisions. Customer expectations have changed greatly in recent years. Strong brands like Facebook, Amazon, Apple, Netflix, and Google, which investors often refer to as FAANG, have changed consumer behavior. Not only […]

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The Backbone of Operations in the Car Rental Industry

Digital transformation can absolutely be thought of as improving a website through which a car rental company sells its used vehicles – an important source of revenue for the company. It can also be thought of as enhancing a mobile app that enables customers to make, modify, or cancel reservations, view a car’s mileage and […]

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Attracting and Cultivating Customers in the Insurance Industry

Attracting new customers and cultivating existing relationships by building a great customer experience is a certainly a recipe for growth and profitability. When speaking of customer experience, one typically thinks of the technology customers interact with, be it a website or a mobile app. Customer experience encompasses the features, functionality, and benefits provided to customers […]

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