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The Mobile App Response to COVID-19

As the COVID-19 outbreak continues to spread, we are seeing brick-and-mortar hours change and doors closing for a period of days and weeks. The retail and restaurant industries have been hit hard in particular, and it will likely get worse. Only time will tell. Fortunately, though, consumers can still engage with their favorite brands. In […]

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How to integrate SMS with Amazon Connect

In the past, call centers worked like this: A customer with an issue would phone into a support line, never knowing how long they’d be on hold for. It could take multiple calls to resolve the issue, creating a less-than-ideal experience for the caller. In today’s digital-first world, the traditional call center is undergoing a […]

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Essentials for Your Digital Strategy: Embracing the Mobile Evolution

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Mobile technology – and the role it plays in our lives – continues […]

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Finding Answers In Your Data Should Not Be a Chore

I hate looking for clothes to wear, especially if I’m in a hurry.  Sometimes life gets crazy and my favorite shirt may still be in the dryer, or I can’t find the match to a sock I already have in my hand.   Something easy can turn into a chore very quickly when things aren’t organized. […]

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Mobile Wayfinding: The Cure for Missed Medical Appointments

Is your organization feeling the pain of missed medical appointments? You are not alone. In fact, late or missed patient appointments cost hospitals more than $150 billion annually. Often, patients try to navigate their way through massive medical facilities and get lost or experience stress and frustration in navigation. This can result in late or […]

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Do You Shuffle Data or Use It?

To be successful with your data, you need to know if your company is focused on reporting the data or analyzing the data for intelligent decisions.  I’ll lay out two fictional organizational examples.  Think about which one your company resembles and which one you would like it to resemble.  One represents a company that primarily […]

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Acceptability Equals Mobility

Out of Touch? I was at a doctor’s office a few weeks back.  I thought it was strange that he brought in a laptop and was pulling up patient information from it.  It may not be strange to most, but it was for me.  I have grown used to seeing an in-office standup computer system […]

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Manage by Exception – Setting up an Alert in Domo

Let’s be honest, we all get them. Some come from our team members, some we even set up ourselves, but after a while, they are ignored and turn to noise. What am I talking about? I’m talking about emailed reports. More specifically routine emailed reports that come because you are afraid to miss out on […]

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Of Mice and Touch Devices: A Google Tag Manager Story

As a technical analyst, I was working closely with a client to ensure they were tracking the most important parts of their website. Here was our solution: The client’s request: Track the bottom navigation on the website that only appears on a mobile device using Google Tag Manager (GTM). Sounds fairly standard. Inspect some elements, […]

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Why Fewer than 50% of B2B Sellers Have Mobile Optimized Sites

B2BecNews recently published survey results indicating that most manufacturers and distributors are behind in developing a mobile strategy. In fact, less than 50% of manufacturers currently have a mobile-optimized website. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in on why this […]

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Data As Experience: Context Is King

This is a continuation of my Data As Experience Series.  The last post was on the Customer Role. Context: Why It’s Important You cannot create a great report or insight without first taking into account a user’s context.  Where they are and what they are doing should influence what you create for them.  Remember that […]

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MicroStrategy World: Optimizing Healthcare with Mobile Analytics

Juliet Silver, Chief Strategist for Healthcare, presented on optimizing healthcare operations with mobile analytics. Healthcare Market Forces There are a number of market forces that influence healthcare Healthcare is about 17% of our GDP 25% of healthcare interactions will be exclusively digital by 2022 The remaining 75% will gravitate to coordinated real time systems delivering […]

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Need BI? Get Trusted Analytics Advice by Experts, for Experts

When it comes to business intelligence, where do the experts go to learn? The answer is Perficient. Since the SIMON app launched, Perficient has been on the road with AllianceBernstein and MicroStrategy sharing how to turn analytics into action. At conferences and private events all around the country, the past few months have been full […]

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Instead of Mobile-First, How About Mobile-By-Design?

While this year’s NRF was full of the promise of AI and machine learning to enhance customer experiences across digital channels, I couldn’t help but think that while AI is exciting, sexy, and can probably deliver on the promise of great CX once fully implemented and refined (over time), what about a customer’s experience right now?  […]

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AllianceBernstein’s Mobile App Empowers Sales Teams in Real Time

How to Best Enable On-the-Go Sellers What if you could improve the customer engagement experience and provide your sales team with a customer-facing toolkit? And what if it gave real-time insights? And what if it was mobile? Do you need proven effectiveness, because it’s got that, too. Meet SIMON (Sales Intelligence Mobile Optimized Network). Perficient’s MicroStrategy […]

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How My Perficient Team Took an Innovative Approach to a Mobile App

Our Perficient colleagues share how they live and breathe our core values. Here, Cheryl Bunch, general manager with our Salesforce practice, writes about her experience working with a large furniture retailer to launch an innovative mobile app that was the first of its kind. In today’s society, we are surrounded by innovation. Technology is constantly changing, […]

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Mobile Everything? Considerations Before Delivering Mobile Access

We frequently see projects these days with a requirement for mobile access to corporate technology platforms. For clarity, I am limiting my definition of “mobile” to cell phones. We hear three common drivers behind this requirement. The first driver is remote access (outside the office) to these platforms. Second is a changing employee population which […]

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How To Find Your Missing Salesforce Views on Mobile Devices

Go Totally Mobile on Salesforce – Well, Almost It might seem like a dream come true to have a deployed support team in the field, armed with iPad in hand, ready to service all those cases rolling in. But, without the laptop, those truly mobile professionals just might not see what they should be seeing […]

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It’s More Than Technology in the Car Rental Industry

Although investing in technology plays a big role in digital transformation, transforming or growing a car rental company isn’t just about the deployment and modernization of front- and back-end systems. Transformation initiatives also require the development, implementation, and execution of strategies and programs capable of delivering operational efficiency, reducing expenses, and increasing revenue. For example, […]

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Essential in the Airline Industry: Vision and Commitment

While the term “business transformation” has been floated around for decades, digital and the deployment of modern technology remain the cornerstone of today’s investment decisions. Customer expectations have changed greatly in recent years. Strong brands like Facebook, Amazon, Apple, Netflix, and Google, which investors often refer to as FAANG, have changed consumer behavior. Not only […]

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