Posts Tagged ‘Mobile’

Reaching customers on their mobile devices isn’t just a suggested practice, but required. In fact, 89% of people are likely to recommend a brand after a positive brand experience on mobile. To that end, commerce players can reach their customers in a few different ways: responsive web design, native mobile apps, or progressive web apps. […]

How to Best Enable On-the-Go Sellers What if you could improve the customer engagement experience and provide your sales team with a customer-facing toolkit? And what if it gave real-time insights? And what if it was mobile? Do you need proven effectiveness, because it’s got that, too. Meet SIMON (Sales Intelligence Mobile Optimized Network). Perficient’s MicroStrategy […]

As anyone in the search industry knows, landing at the top of the Google search engine results page is the grand prize of SEO. And while getting there is hard, staying there is even harder. Google is starting to optimize its search algorithms to improve the overall results and deliver the most accurate answers to […]

Our Perficient colleagues share how they live and breathe our core values. Here, Cheryl Bunch, general manager with our Salesforce practice, writes about her experience working with a large furniture retailer to launch an innovative mobile app that was the first of its kind. In today’s society, we are surrounded by innovation. Technology is constantly changing, […]

We frequently see projects these days with a requirement for mobile access to corporate technology platforms. For clarity, I am limiting my definition of “mobile” to cell phones. We hear three common drivers behind this requirement. The first driver is remote access (outside the office) to these platforms. Second is a changing employee population which […]

Go Totally Mobile on Salesforce – Well, Almost It might seem like a dream come true to have a deployed support team in the field, armed with iPad in hand, ready to service all those cases rolling in. But, without the laptop, those truly mobile professionals just might not see what they should be seeing […]

Although investing in technology plays a big role in digital transformation, transforming or growing a car rental company isn’t just about the deployment and modernization of front- and back-end systems. Transformation initiatives also require the development, implementation, and execution of strategies and programs capable of delivering operational efficiency, reducing expenses, and increasing revenue. For example, […]

While the term “business transformation” has been floated around for decades, digital and the deployment of modern technology remain the cornerstone of today’s investment decisions. Customer expectations have changed greatly in recent years. Strong brands like Facebook, Amazon, Apple, Netflix, and Google, which investors often refer to as FAANG, have changed consumer behavior. Not only […]

Digital transformation can absolutely be thought of as improving a website through which a car rental company sells its used vehicles – an important source of revenue for the company. It can also be thought of as enhancing a mobile app that enables customers to make, modify, or cancel reservations, view a car’s mileage and […]

Attracting new customers and cultivating existing relationships by building a great customer experience is a certainly a recipe for growth and profitability. When speaking of customer experience, one typically thinks of the technology customers interact with, be it a website or a mobile app. Customer experience encompasses the features, functionality, and benefits provided to customers […]

While mobility and connected cars remain two of the most talked-about topics in the industry, car rental companies continue to invest heavily in other forms of digital transformation because they realize that providing an incredible customer experience is important to their business. Whether it involves making a reservation on the company’s website or making a […]

Cutting unnecessary costs and investing in technology (e.g., digital, planes) to support the business is a complex task, but certainly a requirement for long-term growth. Fuel costs – the number-one non-labor expense for airlines – can only be hedged to the degree the petroleum market allows and that is by and large outside the control […]