Posts Tagged ‘marketing automation’

With 97% of marketers saying account based marketing had higher ROI than other marketing activities, it’s critical to invest in ABM and personalization as a tactic to drive conversions.

Over the years, Sitecore has continued to build in native functionality that provides marketers a one-stop-shop once they log into the platform.

Today at the MarTech West conference in San Jose, Scott Brinker and team unveiled the 2018 MarTech Landscape chart.  Scott has produced The Marketing Technology Landscape chart since 2011.  The chart shows all the companies in the MarTech landscape grouped over many categories, such as Advertising & Promotion, Content & Experience, etc.   While the chart […]

A Sitecore Symposium 2017 speaker today addressed the journey to customer experience success. The following are my notes: The presentation started by imagining a day in 2027: Wake up early Coffee is ready and at the right temperature Looks at his family status His daughter has an increased temperature. Made changes to calendar Food algorithm […]

When the Interactive Advertising Bureau (IAB) recently released a white paper on programmatic selling and buying, the questions were aplenty after several media experts noticed numerous uses of the word “automation” rather than the passionately defined, and now more acknowledged, term “programmatic.” Building from years of changing definitions, varied uses, confusion, and some flat-out contentious […]

We all talk a lot about customer experience, and for good reason. The shift to digital has been a complete game-changer, and consumers have more options than ever before. Long gone are the days of pulling out a massive phone book to find a new primary care physician or travel agent for your next vacation, or […]

Forrester recently released its report, “How B2B Marketing Automation Service Providers Help Drive Marketing Transformation,” which addresses the growing complexity of marketing automation and the challenges it presents for B2B companies. To overcome those challenges, marketers are turning to third-party service providers for help with related technical and business processes. In this report, Perficient Digital’s VP of digital […]

I bet you thought, wow is she really going to go into the whole Presidential Race ‘thing’…nope, not touching it!  I’ll touch on another campaign that most marketers stress or think about on occasion.  To Nurture or not to Nurture! If you have a nurture campaign, congrats! If you don’t, why not? When I’m talking […]

Modern Marketing Experience (MME) 2016, what a four-day affair! Insightful, amazing and overwhelming…that would be what MME was this year. So much great content, it really is hard to put into words how great it was. It was described by an Oracle Service Cloud Consultant that when going to the 3rd floor, which was the […]

Hi FIRST NAME, It’s like nails on a chalkboard…broken personalization. However, personalization and contextually relevant messages will continue to be a highlighted email marketing trend this year. With new technology paving the way, we will likely see more trends emerge as the customer journey evolves and ISPs get smarter. Whatever does happen this year, it will hit […]

By now you’re familiar with the term personalization and heard it a time or two if you’re a marketer. This term has been used to describe the 1:1 experience or journey marketers can create to connect and engage with customers on a deeper level. But what exactly is hyper-personalization and how does it differ from just delivering a personalized […]

Starbucks did not invent the coffeehouse. It only appears that way. The 44-year-old retailer and cultural touchstone that turned ordering a latte into a social statement grew fastest between 1987 and 2007, when it averaged two new stores daily. Then the Great Recession hit, people started cutting cappuccinos from their budgets as a first line […]