Posts Tagged ‘marketing automation’

It’s a big deal when a lead clicks on your Development Rep’s (DR) hyperlinked email in order to speak directly with an actual person. Increase the chances of that lead hitting “send” by making his or her life a little easier with a pre-populated subject line or body. This little sign of courtesy will help […]

Perficient Digital, recently named one of Forrester’s Top B2B Agencies, will be at B2BMX in Scottsdale, AZ, February 25 – 27th, teaching marketing leaders about best practices in marketing automation and measurement. On Monday February 25th, Perficient Digital’s Martech expert, Andrew Hull, will lead a workshop on critical marketing metrics CMOs need to prove marketing […]

Our previous post highlighted the challenges healthcare marketers are facing today. In this post we will highlight how Microsoft Dynamics 365 for Marketing can help healthcare marketers manage the basics of email marketing campaigns. How often do you receive an email with inconsistent spacing, fonts, and other formatting issues? Does it inspire you with confidence when […]

Healthcare marketers today have a lot on their plates. From juggling the demands of traditional community outreach and marketing to exploring ways to educate health consumers about the services your organization provides, the landscape can be rugged with no clear path to success. Further complicating matters, consumers today expect you to know them and offer […]

Marketers today have more customer engagement data than ever to leverage for analysis and decision-making. They are increasingly able to show the C-Suite a holistic view of the engagement journey, from prospect to customer. However, there are still significant hurdles blocking many marketing teams from reporting on the whole picture. Recently we surveyed SaaS marketing […]

The Marketo Winter ’19 release notes are out, and key updates cover important areas of the platform including account-based marketing enhancements, new custom field options for Bizible, and updates to both Marketo Sales Engage and Marketo Sky. Here’s the full list of what’s new and updated: Core Platform Enhancements Email CC for Marketo Emails Include […]

I am excited to say that Corey Smith and I will be embarking on a multi-nation tour; virtual and in person. Here is a little bit about the session and running list of current dates. This tour is the happy by-product of a Sitecore Symposium session with JSS Gold Master (officially-unofficial title) and Sitecore Technology […]

By acquiring Elixiter, we are deepening our ability to help our clients build lasting relationships and grow revenue. Exiliter enables companies to leverage more from Marketo and deliver revenue faster by proving what works.

Calling all marketers that are new to Marketo! First of all, welcome to a whole new world of marketing automation. Maybe you’ve worked with providers such as Hubspot, ConstantContact or MailChimp, but it’s important to know that Marketo has a LOT to it – which is probably why you’re both excited and a bit nervous […]

When I first heard the news that Adobe was acquiring Marketo, my first thought was ‘Wow, this immediately resets the Marketing Automation and Experience Management software platform market.’ In many ways, this was a long time in the making. In others, it will fundamentally transform the way customers consume, engage, and experience content and messaging. […]

Marketing Automation (MA) is the effort to better manage [online] marketing channels. Mark Polly calls out a 2014 Frost & Sullivan Report to say MA will be a $1.9B industry by 2020. And Marisa Lather explains some ways to get your MA going the right way. Marketing Automation vs CRM The classic “purchase funnel” is a […]

How are we nearing the end of September? Even if some of us want to deny it more than others (especially our friends up north who experience winter weather sooner than later), it’s almost October. In the Sitecore world, that means one thing. Sitecore Symposium is just about here. This year’s event is taking place […]