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Dynamics 365 for Healthcare Marketers – Email Campaign Basics

Our previous post highlighted the challenges healthcare marketers are facing today. In this post we will highlight how Microsoft Dynamics 365 for Marketing can help healthcare marketers manage the basics of email marketing campaigns.

How often do you receive an email with inconsistent spacing, fonts, and other formatting issues? Does it inspire you with confidence when a brand cannot get the basics of sending an email? Probably not. But sending emails today has gotten quite complicated.

There are multiple options for everything: browser types and versions, operating systems, form factors, specialized needs and requirements for mobile, desktop, tablet, as well as wearables and emerging technologies like IoT devices. An estimated 35% of business professionals check email on a mobile device. You don’t get a second chance to make a first impression. To ensure your email is opened and increase your chances for engagement, it is imperative to optimize emails for a variety of devices, especially mobile. According to research by Adestra, emails that display incorrectly on mobile may be deleted within three seconds. Can you afford to lose email subscribers over a poorly designed email template?

Microsoft Dynamics 365 for Marketing can mitigate that risk with easy-to-create, customizable email templates that are tested for today’s mobile workforce. In addition to email templates that will reflect your organization’s branding standards and provide a starting point to help you work more quickly, Dynamics 365 also contains out-of-the-box tools such as:

  • Advanced layouts based on responsive design techniques that help make content look good on any screen size
  • A harmonious color palette with a manageable number of colors you can easily adapt to your own organization’s identity
  • Tried-and-true designs that have been tested against a wide range of web and email clients to help ensure they will look great everywhere

These capabilities come together to make it simple and easy for you to ensure you are getting the basics right.

Recommended Practice

Keep your templates and emails simple, and to a single topic. Simplicity ensures that your recipients aren’t overwhelmed with irrelevant content. Keeping it simple also helps ensure your emails work across the plethora of form factors and devices your recipients are using.

In our next Microsoft Dynamics 365 for Marketing blog post we will touch on capabilities that allow healthcare marketers to easily personalize their content and messages. You can also visit here to learn more about how our clients are using Microsoft Dynamics 365 to accelerate their businesses.

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Brad Beumer, Director, Microsoft Dynamics 365

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