Last week, Perficient attended the largest AI event in the world, Dreamforce, in San Francisco. During the three-day conference, 40,000 Salesforce partners, clients, and vendors got together to hear from Salesforce leadership, industry experts, clients, and a handful of celebrities, as well as get hands-on experience with the Salesforce platform. Fueled by generative AI, IDC […]
Posts Tagged ‘Google’
Saying “Goodbye” to Google Optimize & “Hello” to Better Experimentation
Google’s announcement of the upcoming retirement of their Optimize A/B testing product took me by surprise. In my mind’s eye I still see experimentation as shiny and exciting technology. I’ll blame this on the finesse of leading software providers, who have adeptly added sophisticated testing and personalization capabilities over the years, right in line with […]
Deep Dive into Google Analytics 4
Over the past several months I start receiving messages from Google announcing its deprecation of Universal Analytics in favor of Analytics 4 from July 1, 2023 (and Analytics 360 got an additional 3 months beyond that date until October 1, 2023). The new tool, the company claims, has more power to measure many different types […]
Seven Reasons for Google Optimize Customers to Move to Optimizely Experimentation
If you are a Google Optimize customer, then September 30th is an important date for your organization. Google Optimize and Optimize 360 will no longer be available after this date. Businesses that rely on Google Optimize will have to find a new solution and should start researching alternatives. Optimizely, the leader in experimentation, is the […]
Battle to Use Artificial Intelligence Heats up, Introducing Google Bard Rival to ChatGPT
The battle to use artificial intelligence is heating up as companies worldwide are investing heavily in the technology. Companies are investing in AI to gain a competitive edge in the market, as well as to automate processes and increase efficiency. Google on Monday released its own chatbot similar to ChatGPT, called Google Bard, as the […]
Why Don’t I Rank? Here’s a Quick Fix When the Wrong Page Ranks for Your Keyword(s) in Google
Picture this: You’re sitting at your desk, anxiously refreshing your website’s rankings, eagerly awaiting the moment you see your target keywords sitting pretty at the top of the search engine results. But then, the moment of triumph turns into one of disappointment and frustration as you realize that the page Google has chosen to rank […]
reCAPTCHA Enterprise – Sitecore Options
We have all encountered those annoying bots called reCAPTCHA which appear just when we are about to hit that Submit button. They are needed to keep fraudulent activity at bay and promoting legitimate customers get in and attackers out. In this blog post, we will explore some options we have to enable reCAPTCHA Enterprise on […]
5 Commonly Asked Questions About Intrinsic Bias in AI/ML Models in Healthcare
Healthcare organizations play a key role in offering access to care, motivating skilled workers, and acting as social safety nets in their communities. They, along with life sciences organizations, serve on the front lines of addressing health equity. With a decade of experience in data content and knowledge, specializing in document processing, AI solutions, and […]
Becoming Data Driven: Increase Data Knowledge and Literacy
This is the fourth blog in a series that dives into how organizations become data-driven, with insights and strategy from Perficient’s Senior Data Strategist and Solutions Architect, Dr. Chuck Brooks. You can read the other blogs in the series via these links: first blog, second blog and, third blog. A data-driven organization is one […]
Becoming Data Driven: Make the Data Accessible, Integrated, and Reusable
This is the third blog in a series that dives into how organizations become data-driven, with insights and strategy from Perficient’s Senior Data Strategist and Solutions Architect, Dr. Chuck Brooks. You can read the previous posts here and here. A company becomes data-driven when they look to data to make important business decisions across the […]
Becoming Data Driven: Embrace New Data Technology
This is the second blog in a series that dives into how organizations become data-driven, with insights and strategy from Perficient’s Senior Data Strategist and Solutions Architect, Dr. Chuck Brooks. To read the first blog click here. Companies with outdated technology such as on-premises data warehouses, Excel spreadsheets as a data source, and email […]
Becoming Data-Driven: Give Employees and Customers Access to the Data
This is the first blog in a series that dives into how organizations become data-driven, with insights and strategy from Perficient’s Senior Data Strategist and Solutions Architect, Dr. Chuck Brooks. A data-driven organization is one that effectively and consistently utilizes data in its decision-making process across all levels of the organization. It means driving change, […]