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Apigee Remains Leader in API Management

Over the last few years, API management platforms have seen a lot of change and maturation. As market demands continue to evolve, vendors have evolved as well, albeit at their own pace. Gartner published a report assessing various API management vendors and their ability to facilitate API life cycle management. As stated in the Gartner […]

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Three Ways to Stay Connected in the Age of Virtual Conferences

It’s an unfortunate set of circumstances that are leading to tech conference cancellations, postponements or going all digital. We are challenged to reimagine what the virtual conference experience could look like for employees, partners, and customers. In our tech-oriented world, we’re constantly talking about change and transformation. We’re faced daily with challenges surrounding canceled or […]

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Google Is Going to Offer Checking Accounts Next Year

Google is going to offer checking accounts next year. That’s big, and scary, for a lot of banks. A Reuters article provided these salient quotes: “Our approach is going to be to partner deeply with banks and the financial system,” sure thin, general manager and vice-president of payments at Google, told the Wall Street Journal […]

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How to Choose a Container Management Platform

The following is the fourth blog in a series about software containers and Kubernetes, and their importance in modern application delivery. In our last blog in this series, we examined the importance of utiziling a container management platform. In this blog, we’ll go further in depth on the multiple options you have when adopting a […]

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Google Anthos: What You Need to Know

Back in April, Google announced that their enterprise hybrid, multi-cloud platform was available. Anthos lets users run an application anywhere in a simple, flexible, and secure environment. As one of the first official multi-cloud platforms from a mainstream public cloud provider, there naturally was a lot of questions and curiosity in regards to the announcement. […]

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You Should Know About the New Evergreen Googlebot. Here’s Why.

In early May 2019, Google announced that Googlebot is now evergreen. What exactly does this mean for the search community? Check out our recent video from Eric Enge where he and Google’s Martin Splitt explain how the new evergreen Googlebot will affect search in areas such as rendering hash URLs, <div> tags, and infinite scroll. […]

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You Must Be Prepared for Visual Search. Here’s Why.

SEO for imagery is becoming more important to marketers. But why? Check out our recent video from Eric Enge, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where he explores Google’s inclination toward presenting more visual content. Visual SEO impacts rankings. Here’s why:  To learn more about Stone Temple, read […]

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Pagination is Important. Here’s Why.

According to Google’s John Mueller, Google has not been using rel=prev/next tags for a while now. So should you still implement pagination? Check out our recent video from Eric Enge, who recently joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where he explores why Google has not made use of rel=prev/next tags […]

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Of Mice and Touch Devices: A Google Tag Manager Story

As a technical analyst, I was working closely with a client to ensure they were tracking the most important parts of their website. Here was our solution: The client’s request: Track the bottom navigation on the website that only appears on a mobile device using Google Tag Manager (GTM). Sounds fairly standard. Inspect some elements, […]

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Include User Needs Analysis in Your SEO. Here’s Why.

Google is rewarding sites that have both depth and breadth of content, but how do you know if your site measures up? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore Google’s interest in content and why a […]

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Sharpen Your Keyword Research with RCQA. Here’s Why.

Do you ever wonder what Google really thinks of your site? A ranking content quality analysis (RCQA) is a great tool you can use to prioritize your future SEO campaign efforts. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where […]

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Social Media Builds SEO. Here’s Why.

Social media is a great way to promote your brand, but does it have any effect on your SEO? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore how Google might use social media mentions to discover more […]

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Google’s Search Quality Guidelines Matter. Here’s Why.

What are Google’s Search Quality Raters Guidelines (SQRG), and why do they matter to content marketers? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore Google’s SQRG and how they can help marketers understand what Google considers a […]

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User Discovery Experience is Vital to SEO. Here’s Why.

If people aren’t searching for you, how do they find you? Today, Google is more than just a search engine, but rather an entity to help users discover sites they didn’t even know they were looking for. The question is: are you worth discovering? Check out our recent video from Eric Enge and Mark Traphagen, […]

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You Can Earn Google Featured Snippets. Here’s Why.

Earning a Google featured snippet is a surefire way to boost your page to the top of the search list and drive traffic to your site. And here’s the good news: there are a few steps you can take to increase your odds of obtaining a featured snippet of your own. In the 200th installment […]

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Google Made Some Major Updates in 2018. Here’s Why.

With their ever-changing algorithms and search initiatives, staying ahead of Google’s SEO updates can seem like a nearly impossible feat. Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore Google’s 2018 search algorithm updates and what they […]

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Retain More Users With Chrome User Experience Report. Here’s Why.

Page speed is essential when it comes to SEO and user experience. Users expect pages to load quickly and if they don’t, they’re quick to click the “back” button. For eCommerce pages, a difference of a few seconds in load time can mean a loss of millions of dollars in revenue. Check out our recent […]

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Your Page Speed Impacts SEO. Here’s Why.

Page speed has a direct impact on user experience, and even the smallest change in load speed can affect revenue. It’s important to know how your page is performing, and Google provides two tools that can help. Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our […]

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Building Brand Trust is Essential for SEO. Here’s Why.

Being a brand that your customers trust is important, but being a brand that Google trusts matters too. Search engines want to provide the best experience possible for their users by showing them the highest-quality content out there. By creating high-quality content and providing a positive user experience on your site, you become more valuable […]

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Content Authors Matter. Here’s Why.

Google’s search factors change all the time, and it looks like the authors behind web content may now be a factor. But what does that really mean when it comes to SEO ranking? Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our acquisition of digital consultancy […]

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